Why Outlet Malls Are Struggling In The U.S.

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Published 2024-07-16
American outlet malls have been a popular destination for bargain hunting Americans and international tourists for decades. But the pandemic and fierce competition from e-commerce giants like Amazon and Shein have been devastating for the near $65 billion industry. While full-price shopping malls have experienced a near full recovery from the pandemic, outlet malls are lagging far behind. Watch the video about to learn what outlet companies like Simon Property Group and Tanger Outlets are doing to lure shoppers back.

Chapters:
00:00 - 00:59 Title card - Why U.S. outlets are struggling
01:00 Chapter 1 - Rise of outlets
03:16 Chapter 2 - Industry health
05:50 Chapter 3 - Risks and opportunities

Producer: Daren Geeter
Animation: Christina Locopo, Jason Reginato, Emily Rabbideau
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Tanger Outlets, Simon Property Group

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Why Outlet Malls Are Struggling In The U.S.

All Comments (21)
  • @marynorton6068
    The original idea behind outlets was to sell off excess/faulty stock. Now more than 80% of outlet stock is made for outlet, so using cheaper materials to sell for profit at the outlet price. The other 20% of stock is pretty much at the usual boutique prices. There are no bargains worth the trip.
  • @autumnislovely
    I mean, once I realized that the quality of the outlet clothes were not close to the ones in the regular retail stores, I stopped going.
  • @derred723
    -Outlets DO NOT offer actual bargains anymore. -Outlets are also in the middle of nowhere and I live somewhere. Not worth the gas.
  • @JasonScottCarter
    Outlet malls no longer offer value. They charge the same for the same items sold elsewhere. Its no longer overstock or last seasons unsold items. Brands are selling items specifically in their outlet stores. Better deals can be found online.
  • @terranceali9787
    Companies messed it up by making clothes specifically for outlets The quality is outlet quality Ppl are smarter and more aware of the scams
  • @marklabonte2925
    Outlets used to be spaces where stores sold 'irregular jeans' or other non-selling product at a 70% discount and everybody was happy.  Now they have Gucci stores and crazy expensive prices on EVERYTHING. Bring back the old model and customers will return.
  • @zeekay9941
    Online retailers, streaming services, car payments, and payment plans for $ 1200+ phones is one reason people don’t shop at outlets. Rising rents, cost of living, and stagnant salaries is the other side of it. This is just a result of being pushed the furthest we can possibly tolerate and now they are crying that we are prioritizing self preservation over their superficial goods.
  • @andyk446
    It's the big retailers' fault, you dont find deals anymore, they stuff it with things just as expensive and think customers won't notice
  • @ArchThaBoss
    It’s not rocket science, outlet malls used to be places to get deals, now they’re not
  • There was a time in the 1990s when outlet malls were fantastic places to shop for great deals. Now they’re just another scam.
  • @kelli_1652
    When I was in high school in the late 90s, outlet malls were where you went to buy name brand things but a season behind. I bought gap jeans that were in the non-popular washes/colors for $10, but they lasted forever. now they are crappy and don't last.
  • @KristinaNorman
    I don’t feel like going to the regular mall to shop, let alone drive 30+ min out to an outlet mall when I can shop for exactly what I want online vs rummaging thru junk to find a “deal”
  • @user-mg3nc6iu8t
    The many factory outlets are not dying in Orlando; it's still an attraction for tourists (mostly foreign).
  • @bonkersblock
    I was just in the Philippines, and they have two of the eight largest malls in the world! And the way they designed their malls is not catered on solely for shopping items! It is well thought out, you can go the park? You can have a margarita in the park, surrounded by green grass and trees! You can host an event! You buy a Ferrari you can go the church and have a wedding there! You can watch movies and play dota at the same time! All in a single mall. 😂
  • @Mrcuddlesworth_
    Outlets used to be a social time you go with friends and family to shop around and find deals(50-70 percent off) on clothes that either had minor defects, were out of season, or surplus no one bought. Now they are making items specifically for outlets with worse quality while keeping the prices slightly discounted. Online is very competitive to the point where if you need something specific you just go online. So the only point is if you want a social place.
  • @rishotube
    I like it when cnbc does mini docs
  • @savion_2k
    Outlets aren't outlets no more there ain't no discount fr that make u go o imma buy that
  • Went to an outlet mall to find some shoes for my son. All 3 stores I checked didn’t have his size. Should have just shopped on Amazon instead of wasting time!
  • @johnnolan5579
    I'm surprised more closed malls haven't been turned into outlet malls. Part of the problem of outlet malls is accessibility. They are usually in harder to get to locations because of land costs, but if they were more accessible for people who don't always have cars at their disposal there could be great potential for new shopping options.