Behind 'Tarjay:' Target’s Strategy Combines Bargain and ‘Elevated’ Products | WSJ The Economics Of

I'll be honest I never even realized it was meant to be a discount store, I just thought they had good quality stuff and very reasonable prices. Hard to argue with. I like them as both a consumer and an investor.

Target, where Walmart shoppers go when they're feeling fancy

I just like how clean it is 🤷🏾‍♂️

Target is the only store I'll go to just to "look around". It's so pretty.

I currently work at Target and another side benefit to having a fulfillment center in your store is that you can pull people from other departments to support fulfillments, so even though I work in the style department I still help out with ship from store or order pick up.

Target is a company that evolves and moves forward. That's why they're successful. I find it somewhat admirable for such a storied retailer to be doing so well in a time when most of their competitors have died off. I never lived by a Target and it was never a significant aspect of my life but I'd definitely pick Target over most other retailers just for their clothes, home goods, and food products. I don't mind Walmart because their newest store designs are quite nice but most of the older Walmart stores just present an awful, cluttered experience with low quality products.

Target started as a discount store that became more of a department store. The reporter has it the other way around. As a child in the 70’s my family shopped at Target regularly and it was definitely a discount store. I don’t think they even sold clothes back then, except maybe socks and underwear. It was more like a Woolworths, if anyone remembers them.

Ever since they rebranded their skincare aisle and got an ulta in them they’ve definitely elevated their image to be higher status. It definitely didn’t feel this fancy back in 2015

I've worked here for 4 years. And right now it is chaos. This past week they sent us 4 double trucks in a week (aka 2000 boxes each truck ). Imagine trying to push that stock to an already filled spot which means you have to put it in the backroom (backstock) which is also filled to the max. We are being treated like a warehouse and it is insanely stressful right now.

As someone who does work for Target this is very true. We’re always trying to change and keep up with the guest’s satisfaction and their best interest. Many stores within the last couple years have undergone store-wide remodels to modernize their internal (and somewhat external) look while still maintaining Target’s core values.

Target has gotten a lot more organized throughout the years.

The bright lighting and clean layout of Target fills me with joy lol. I tend to visit the store in whatever American city I'm in.

Targets success is largely based on moving foward with the times and very brilliant partnering. They quickly adapted to online shopping, adapted to modern designs by remodeling their stores instead of expanding, partnered with Starbucks! And encourage small designers to partner them in exchange to sell their items during monthly recognition months like heritage ethnicity months. On top of big name collaborations with known artists brands on the high end. What is really attractive is balancing discount with high end. As a former worker there during the past decade, I have seen and experienced the flow of change. Each time pushing the "experience " for the guest to be helped out. It was a great corporation to work for tbh aside from the terrible management in my location, the cooperation itself is a healthy start up job for highschool after highschool and during college especially interests in business logistics etc as they offered played tuition in those fields. The management in a store can vary unfortunately making a pleasant or unpleasant experience

Target is more expensive than Walmart or Amazon, but it's cleaner, better aesthetics, and it is nice if you need something right away. You also end up finding random stuff there you don't really need. (I have found Aldi's Finds section to be similar) Also drive up & pick up is great and they don't charge for it. Unlike Walmart where I thought I selected free pickup but that was somehow signing up for Walmart + & they charged my credit card $12 a month. Also, Walmart has a horrible produce section imo.

The book section in Target is my absolute favorite.

The prices for everyday products like groceries and cleaning products are quite comparable to Walmart. I refuse to go to Walmart unless I need an item that Target doesn’t carry.

I used to be a Visual Merchandiser for Target!! Absolutely beautiful company! Phenomenal actually…

visiting Target, Costco and Sephora will always be the highlight to trips to the USA

I think Target’s in store shopping experience is quite good but the online presence and delivery service is still very behind. I do a lot of online ordering for groceries and even though I wanted to switch from Amazon to Target it’s just not possible.

Love this series