Emma Chamberlain Turned YouTube Stardom Into A Creative Coffee Empire | Forbes
168,015
Published 2024-04-14
Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.
Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.
Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.
These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.
Read the full story on Forbes:
www.forbes.com/sites/alexyork/
0:00 Introduction
0:36 Emma Chamberlain’s Non-Traditional Career Path
2:06 Emma’s YouTube Evolution
4:45 The Different Eras of Emma Chamberlain
6:40 Emma’s Return to YouTube
8:54 The Business of Emma Chamberlain
10:45 Behind the Brand Partnerships
12:51 The Genesis of Chamberlain Coffee
14:33 Building the Chamberlain Coffee Team
17:14 Chamberlain Coffee’s Retail Future
19:31 What’s Ahead for Chamberlain Coffee
21:35 Emma’s Advice to Her Younger Self
23:49 What Most People Don’t Know About Emma Chamberlain
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership/?utm_source=youtube&…
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com/
Forbes on Facebook: fb.com/forbes
Forbes Video on Twitter: www.twitter.com/forbes
Forbes Video on Instagram: instagram.com/forbes
More From Forbes: forbes.com/
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
All Comments (21)
-
I appreciate the interviewer! Professional and nice
-
Emma’s outfit is giving the “business” outfit she used to wear in her very first YouTube spon con ads :D
-
I love how they kept showing clips of her rolling on the ground 🤣
-
im so proud of her omg
-
Emma is No. 1 Comfort Person on the internet! 🥺
-
emma's clearly a very rare kind of person. a truly inspiring role model. hearing her speak is a gift. anyone who doesn't like her is missing out!
-
This was prolly the best interview I've seen. She asked very interesting questions that we as viewers would want to know and Emma's answers were transparent!
-
She is the most genuine and authentic person on the youtube world tbh. So proud of her as if she is my daughter(im 25 lol) love her wholesome personality❤❤
-
This is a very smart move on her part because as gen z grows into full adulthood they will reach for chamberlain coffee rather than nespresso or Folgers
-
Slayed the interview like a boss
-
Forbes, Emma is a gem that inspires us all. Thank you for sharing!
-
shes only 22?!! 😮 she speaks so matureee
-
I think that is the best interview with Emma Chamberlain that is out there.
-
Forbes, I loved this video so much, I had to hit the like button!
-
Excellent interview. Shout out Alex York for a truly interesting interview.
-
I absolutely loved this interview. I love how Emma is growing up and discovering what her current passions are. She expresses in the very end how she doesn’t know where this love of business has come from. And everything in her life is the opposite. I think, as a YouTube creator starting out, it was all creativity. It was art. She got to play and be herself & she was a kid. She has smart parents, and a team around her. Because she really understood the business aspect of YouTube and then catapulted that into Chamberlain coffee. It’s almost as if she went to “Street” business school. Instead of sitting in a classroom. She definitely experienced it in real life and she is probably gonna be more successful because she didn’t learn it from a textbook. She’s a very smart woman. I like how she’s collaborated with young businesswoman. I pray she is successful and continues to pay it forward. Great job Emma 👏🏼👏🏼👏🏼☕️
-
why did no one straighten her bowtie sos
-
The journey from YouTube to building her own coffee brand is truly impressive. ☺
-
All round great interview!
-
i’m so proud of emma, her pipeline is honestly so fascinating and inspiring.
