How AI Stole the ✨ Sparkles ✨ Emoji

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2024-05-02に共有
Lately, I’ve noticed companies smashing ✨ onto every new feature they claim is “AI-powered”.

This annoys me, because the ✨ emoji is my favorite emoji, and I don’t want my use for it to go away.

I set out to find out why this is happening, and wound up on the other side of the planet.

✨Enjoy✨

Watch my full interview with emoji's inventor:    • How the Emoji was invented (Full inte...  

My research folder for everything I used sans the interviews I conducted: arc.net/folder/25ADB427-12A1-4F0B-AA79-1526A0A49FF…

Support me by buying my wallpapers: davidimel.com/store

Special thanks: ✨
Camera assistance: @GxAce , @dinokuznikphoto , @joeallam
Set design assistance: @BrandonHavard
Sound balancing: @ellisrovin
Thumbnail: Tim McMahon
Animation assistance: Michael Emerick

コメント (21)
  • @DavidImel
    Corrections after the fact (because I sometimes get a couple things wrong): 1: The 'moji' in Emoji means 'Character', not emotion. So it's e (picture) moji (character). That one got a bit lost in translation. 2: The binary '3' I accidentally listed as '7' (000111) - it should be (000011). 3: The Western Armenian letter Գ is U+0533. I accidentally animated U+0553 Will keep this updated if I find any other errors. Thanks for watching!
  • "Desperate, and in need of answers, I booked a flight to Japan."
  • not only AI have stolen the sparkles emoji, they've also stolen the gradient colored words 💀
  • A 28 minute video about sparkles? Yes. Great f-ing cinematography.
  • Considering that AI steals things and presents it in a new way, the ✨ is the perfect logo/symbol.
  • @ehmzed
    ✨ = magic and ethereal Throughout this video everyone brushed off the sparkles' meaning of "magic" as something unimportant, but I think that's actually all there is to it. AI features are smart, automatic and effortless, and feel like magic. That's clearly what these tech companies are communicating. That's the meaning of sparkles in the context of AI. "Why do we connect sparkles to magic?" would've been a more useful question to find the answer to. The fact that you and the other Western interviewees saw it as an obvious connection and didn't bother dwelling on it, proves exactly what you described: different societies might have symbols so ingrained in their culture that they won't even question them.
  • @yroven4052
    💠 was originally supposed to be a flower but due to people copying it and making new version without knowing what it was supposed to be it, it turned into what it is today
  • @cogspace
    Correction: "Moji" doesn't mean "emotion." It means "character." "Emoji" means "picture character." The fact that it sounds similar to "emotion" and "emoticon" is a total coincidence
  • @mark1282
    It's a rare skill to make a 30 minute video about unicode really interesting and engaging. Really enjoyed watching this.
  • @BounceIO
    As a UX designer whenever I’m implementing AI features you use the ✨ in order to create the impression of magic pretty much or that this is a magical feature because a lot of times you can’t really explain what the feature does until the user tries it so it’s to give the impression that it’s an automated process of some kind that the user could interpret as magic not in the fantastical sense, but in the sense of convenience or newness.
  • @Stonehawk
    I didn't even notice this before. I still used ✨ for basically glitter on an emphatic statement...
  • @isvvc_
    I use this emoji to sprinkle in a little extra ✨gay✨
  • I’ll never look at sparkles the same way. ✨Thank you✨
  • @frank6048
    I just spent 30 minutes on a video explaining something I already knew Sparks - > Magic - > AI is like magic - > AI Then sparkles emoji means AI. I guess this tells you a good video doesn't even need to give you new information to be engaging, it's an art in which you can make even the most mundane of topics attractive, just like photography.
  • @gododoof
    Japanese influence on iconography around the world goes way deeper than just emojis. You should look into the old Tokyo Olympics and how they way they implemented pictograms on their signs popularized the practice globally.
  • Great video!!! Couple things I want to add as a Japanese. - Moji-bakè comprises of letter (文字-moji) and transformation (with a connotation of being drastic) (化け-bakè) - emoji (絵文字)is combination of picture (絵) and letter (文字), not emotion I also want to add that imo reason why emoji took off in Japan is because our language has kanji - type of letters that by itself has some meaning unlike English alphabet. The concept of having a meaning in one symbol was already a familiar idea for us, so that “iconisation” took place in Japan as it did.
  • ✨ for whatever part I played in this, you have my profound remorse ✨
  • @ckannan90
    When you said “go ask the guy who made emoji” I was not ready for the next shot