MG shocks the auto industry with world-first lifetime battery warranty

When you're 60 years old, a lifetime warranty sounds long enough.

This is a fantastic move as batteries are proving to be long lasting and backing this up with long warranty will increase confidence of buyers.

Makes sense, this should be standard policy for all EV makers, MG wont't lose anything with A faulty battery pack, as most of it will be reusable for future battery packs or for stationary storage.

Lifetime warranty = game changer!

Wow. This is a great reassurance to MG owners if the extension to Lifetime warrantee or unlimited miles applies to existing MG vehicles. The whole EV market peaked last year in NZ with 27% share of new car market but has crashed to around 5% since January 1st when the NZ government agency NZTA, stopped the $NZ 7015 incentive payments. Any reduction in anxiety for potential EV buyers would be welcomed.

Autotrader recently had a Tesla with 430,000 miles. It was a private taxi. After independent tests the battery was still at 79%.

This is how you remove the anxiety, build your customer base and brand loyalty. how to boost new sales and of course 2nd hand sales.

From Scotland - just bought another MG - MG4 LR. Depreciation will go to nothing when the market realises the implications. Having owned Mercedes for years, I bought an MG on a special deal just for Scotland and saved £9k. After 4 years I gave the car to my son and bought the 4. Fabulous cars - far better than Mercedes, which cost a fortune in fuel and repairs.

I'm a Tesla Model 3 LR owner and I put an average of 37,000 KM / year on it. My loan was originally 5YRS and I usually replace the car every 5YRS. At this rate, I'll be at 185,000 KM after 5YRS and be very close to the end of my battery warranty (8 YRS / 192,000 KM). I can only imagine the low-ball trade-in value Tesla would offer me for the car at that point. If Tesla would increase their battery warranty to 12 YRS / 500,000 KM, I think far more people would buy and would be less worried about keeping the car longer. It would also help their vehicles retain a higher value. I really hope he's right that maybe other manufactures will increase their battery warranty.

Hi Sam, Good to know about this! FYI, in Indonesia, the "lifetime warranty" battery benefit was started in late 2023 with the introduction of the Wuling Binguo EV (Bingo in China) for the 1st 1,000 buyers initially; the offer was then extended to more buyers & this "lifetime warranty" promotion was quickly followed by Neta & MG as well, with nearly identical terms & conditions as Wuling's. Some of the terms & conditions included a cap of 30,000 km driven annually, a requirement to service the car at authorized dealerships within the specified intervals diligently, a requirement to only use authorized spare parts & validity only to the original owner (lifetime warranty not transferable if car is sold), among a list of other terms & conditions (less than 10 I think at the time). I thought that the terms & conditions were quite reasonable for owners who plan to keep the car long-term for regular daily in-town commute. I agree with you that globally, MG will likely have different terms & conditions for the lifetime warranty as laws, regulations & market goals/pressures are different for each country. Cheers...

Fantastic if true. Bravo MG! Thanks for the breaking news Sam!

We bought our MG4 February this year... This would be great if the give the lifetime guarantee in Germany to im Future 😁

the main constraint in ICE Vehicles being still sold is the charging infrastructure. Otherwise now even in UAE the EVs (Chinese Versions) are cheaper than equivalent ICE versions. Once you get used to an EV very difficult to go to ICE vehicles

As far as I know, this warranty condition applies only to cars registered in the name of an individual (a person). If registered (or were registered) in the name of a company or organization (edit: I think leasing company is an exception if the buyer is actually buy with installments from it), or used for commercial purposes (such as a taxi, a car for hire, a car for rent) will NOT receive this warranty. In the case of registration change (owner change), it must only be change from one person to another person.

We will need to read the fine print, but if this is true, this will be a game changer, especially if battery and drive components are unlimited mileage. Uber drivers will surely want one of these. If this is true then there is no manufacturer on the planet, EV or ICE, that can beat this warranty. Such a warranty will accelerate the shift to EVs and calm the nerves of those who have doubts about them. Revolutionary is putting it mildly!

been saying this for years, not just for EVs, all cars should have a complete lifetime warranty especially with how expensive cars are. this will also force manufacturers to make their cars reliable / durable and maybe prevent planned obsolescence.

Customer: "After only 2 years, my battery is now dead.." 😢 MG: "Oh, then the Lifetime warranty is over. As You said, it's DEAD and no longer alive" 😆 In reality, I'm not the slightest worried, but this will be a huge selling point for MG. Great move 👍

A warranty is only as good as your ability to claim on it. If they fight and deny claims based on excessive wear and tear, then it's useless.

This should become the standard on new EVs as all battery tech keeps improving. My 2023 Genesis Electrified G80 and 2024 Kia EV9 GT already came with a 10-year/100,000 mile powertrain and battery warranty which is much longer than I expect to keep the vehicles. 10-years has now become the minimum warranty I would accept on any new EV. If tech keeps improving on EVs as we have been seeing, improving warranties will help to increase EV adoption. Who would consider a ICE vehicle with 3 - 5 year warranty when EVs offer 10+ years?

I'd say they will have revised this this policy long before 10 years is up and those that have bought with lifetime battery warranty will have it grandfathered in. This will likely only last until there is a critical mass of EV share of market then things will normalize. Bit like the days when there were concerns with burn in on Plasma and OLED TVs manufacturers would have 5 year and 3 year warranties. Most these days have 1 year for OLED since people have generally accepted that they will last if not abused.