What Happens When the iPhone Peaks?

The iPhones and phones in general used to seem to be more fun waiting for the release but now I don’t think the hype is there as much.

It seems like maybe we are at more of a plateau for smartphones, rather than a peak. There are a few companies doing some bleeding edge tech that are moving the needle forward a little, but most of the major brands are playing it super safe and not making any leaps and bounds forward anymore.

This video was published about 4 months before the new iPhone 14 and 14 Pro came out, but yet every single leak you mentioned about the new iPhone ended up being correct. Good work Marques!

Technologically we aren't at the peak, but from a usage perspective I'd say we are. Like, phones have been the last years giving us basically the same experience, every new phone doesn't really add anything changing it. The innovation is more on the apps/software

IMO, while smartphones themselves haven’t really reached the “peak” where they stop seeing improvements, I think that user experience has or, at least, will reach that plateau first. It’s reached a point that people are pretty much satisfied with what is currently available and aren’t actively hyped about rumored improvements since it doesn’t really affect the overall phone experience that much. At least, this is a thought about conventional smartphones (the brick ones). Once the folding ones start to become mainstream, it might allow for more creative directions that are sure to cause hype

to me after the iPhone 10, every upgrade to a phone of any kind has been incremental upgrades imo, at this point I would only notice a difference in phones that have 3+ years gaps between them, I've been on the pixel 2 xl since release and won't upgrade until the main functions stop working, but when that happens I cant wait to see the differences, it makes upgrading phones way more exciting for me

I hope that this slowdown when it comes to technical innovation can allow companies in general to re-focus on standing out from a design perspective. Outside of Apple, and maybe Samsung's Z series, I really can't see a reason to go with one company over others when everything looks the same and has the same specs. Unlike 10 years ago, I can't take a quick look at someone's phone and go "Oh, that's a Samsung" or whatever, now it's just "Oh, a phone". I hope I made some sense.

I think we're reaching a point where it's common sense that releasing a new phone every year just doesn't make sense anymore - and I think Apple is finally ready to admit that. We're not at peak smartphones in a long term, but short term? Maybe yes. Adding that up to the chip crises, maybe Apple will take this context to do what they do best: not new tech, but marketing. If they, for example, decide NOT to launch the basic iPhone, they'd have the perfect excuse for that: a new Apple, that values the environment, that cares about the planet, and so on. We know that in a capitalist world, scarcity (or at least the illusion thereof) is what builds value. So what would make the actual new iPhone more valuable? The lack of a new, but lower-tier one.

Smartphones have stagnated at this point that a lot of people just don't really care about the shiny new device anymore. It doesn't help that iPhones have the least deviation between devices of any brand, making people stay on old phones for longer.

I think Smartphones are at its peak now. I recently replaced my 3 year-old Note 10+ with an S22 Ultra, but I didn't feel like I was getting a better phone. From the display to the daily user experience, it all feels the same. The only difference I noticed was the 120Hz display and camera, but even those aren't much of an upgrade for a three year newer phone.

I’m still using an IPhone 7 Plus and the performance is absolutely acceptable for my use case. I am going to upgrade later this year though due to iOS 16 not being supported. Thinking of going for the 13 mini especially if the processor is the same in the standard 14 models. Update: I eventually went for an Iphone 13 pro. Only reason being that i got a pretty good deal on it. Im very happy with it. Also just to answer some of the replies. I have used many android phones in the past. I used to be a die hard android fan in my early teens but nowadays I just dont care. IOS does everything i want it to do very well.

Marques, you are forgetting about how the iphone 13 pro has that extra gpu core over the iphone 13 regular, yet theyre both still called the a15. So if the iphone 14 regular gets the a15 from the iphone 13 pro, it would still technically be an upgrade from last years iphone 13 regular.

You know what Marques. I'd really like to know just how long and when planning starts from start to launch date with new phones. For example, I wonder, what stage is the iPhone 14 in? Is it being tested? Is it being mass produced? And once the 14 gets into the market when does the 15 get started or I bet you it already has started. Please do a video on this I'm really curious. All the best.

Despite the incremental upgrades I think the overall feeling that tech has peaked is the novelty wearing off, we’re used to a high powered computer and camera in our pockets

Thanks Marques your videos are always next level

I imagine they’ll use the chip from the iPhone 13 Pro in the 14 non-Pro, which has an additional graphics core making it about 25% faster in graphics performance than the previous year - that way the standard phone still sees some sort of upgrade 👀

I haven't gotten excited about a new smartphone in years. There was the pivotal moment where some of the mid tier phones became as powerful as an average laptop that was cool but I haven't cared much for the other stuff. I still can't justify the cost of a high tier phone, when I barely spend that much on a gaming PC that I expect to last mean for 5 years.

Your channel is the best thing I've found om youtube this year dude

Funny how accurate this video actually was

The problem with smartphones today is that there's no prominent "hey look, my phone can do this!" feature with new releases anymore. Even if there is, we forget about it within 10 days of purchase. That's why companies (including Apple) try to make the performance boost a selling point. Which is ironic on their part because they also make their updates so good that the previous generation iPhones also keep performing at their best without stuttering. So the "boost" essentially becomes null after you buy the new iPhone