Inside Scoop On That Sora Commercial

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2024-06-26に共有

Let's dive deep into the first commercial ad spot created using Open AI's Sora. Opinions are mixed, and I decided to put on my detective hat to give you a full analysis, plus info you won't find anywhere else.

I've also got a look at the latest from Kling, the new AI Video Model, who have a new Image To Video feature, and it's looking pretty good. Rounding out with a detailed workflow to make your AI Video really shine!

What’s Inside?

Ad Spot Analysis: We take a detailed look at the Toys R Us commercial created with Sora, breaking down the visual effects, CGI elements, and more. 🧩🎥
Exclusive Insights: Hear about my conversation with Native Foreign, the creative house behind the ad, and learn some behind-the-scenes secrets.

Tech Deep Dive: Check out the latest updates on Kling's image-to-video feature and a new quality bump workflow. 🔧💡

LINKS
Krea.AI www.krea.ai/apps/image/enhancer
Topaz Video Upscaler: topazlabs.com/ref/2518/

00:00 - Introduction to Sora's First Ad Spot
0:59 - Sora Toys R Us Spot
02:27 - Toys R Us Commercial Breakdown
4:04 - CGI and VFX Analysis
4:34- Nitpicking some details
5:47 - Insider Info on the producion
6:51- Where is Sora's Image To Video?
7:26 - Why keep talking about Sora?
8:05 - Kling's new Image to Video Update
8:30 - I pass the Will Smith Test
9:10 - Kling Cinematic Action Scene
9:55- Workflow Walkthrough
12:00 - Kling Reached

コメント (21)

@thelastsecret3514 21日前

Thank you so much for keeping us updated! These are exciting times. :)
@MartinZanichelli 21日前

:face-blue-smiling:8:59 Eating pasta like that without twirling the pasta inside a spoon holding it with your fork is about one year of prison or community services here in Italy. 😂
@AIprotopia 21日前

Good to see you back in your proper studio. Kling access sounds great! Looking forward to the update.
@lgrindrod3474 21日前

I do like the detective shots. Looking good.
@aiforculture 14日前

Great breakdown and super appreciate the workflow suggestions for upscaling and colour correction, the difference after that processing is substantial!
@suzevidz 21日前

Thank you for making this video. I think that commercial looks kind of cool. It's a start! I've been posting tons of videos that I've created with my own artwork and Midjourney and mostly Haiper. All with Suno music. I'd like to start doing some experimenting with Krea, but it doesn't work too well on the phone or tablet. Sadly, my computer died recently and I don't have a new one yet. I'm still trying to create as much as I can using my phone and tablet until I can get another one. I can't wait to get my hands on something like Kling! 😁
@joedmonds3850 14日前

The commercial was excellent and inspirational, but thanks for your precise analysis of how it was probably made and designed. Keep up the good work. The benchmark has moved, and this is in the early days.
@Jak-xs1tz 14日前

Great analysis. One of the best AI channels around at the moment. Deserves more subscriptions.
@TheReelRobot 21日前

Oooh, was hoping someone would deep-dive on this. Nice!
@smartduck904 21日前

How was working on a project today and I literally couldn't find any stock footage for what I was looking for can't wait for sora
@pablourbanek 21日前

the irony of not using the J sound of Jeffrey for Giff and immediately use the J sound of Giraffe 😂
@theawarehousestudio 14日前

Appreciate the breakdown of that com Tim!
@CreatorRelevance 21日前

Nice substitute audio on the Toys Я Us ad spot, Tim. Also, I never got the whole J sound thing with gif, either. GIF stands for Graphics Interchange Format, and Graphics has a hard G sound last time I checked, so thanks for continuing to set the record straight on that. 👍🏼 And wow, shots fired at Temu (deservedly so). 😎
@AllanGildea 21日前

Cheers Tim, that spaghetti test was impressive!
@itsallgoodaversa 21日前

lol, studio A for the win! Thanks Tim, great video as usual.
@ECHSBACHS 14日前

Toys R Us ... Where an A.I. can be an A.I. : )
@harrygoldhagen2732 21日前

Your tweaks in Topaz really improved it a lot! Maybe with one more AI video generation it'll almost be acceptable. By the way, which ai did you use for your strikingly handsome detective character video?
@voodoochild420ai 21日前

cool vid wasn't even aware of this
@alexb16 14日前

definitely my fav ai chanel
@JayJay3D 21日前

Great video Tim as always, looking forward to seeing the Kling video. The Toys R Us advert wasn't bad but as you say a fair bit of 3d assets used - but that's where I see AI tools helping and making thinks quicker and easier (in time). AI is just another tool after all and combined with a 3d workflow then I think you can get some pretty good results. On a side note - anyone know when Runways Gen 3 is being released? I'm looking forward to trying it out :D