A Deep Dive Into Shopkins (where did they go?)

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Published 2024-04-21
Thanks again to PARADE! Use my code LULA40 for 40% off site-wide yourparade.com/LULA40 (except for the Betsy Johnson collection)

In 2014 Shopkins began to explode in popularity via the online YouTube toy space. I've seen a lot of people reflecting online about their alleged "discontinuation" in the last year, so I thought it'd be interesting to revisit Shopkins through the years!

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SOURCES:

www.prnewswire.com/news-releases/shopkins-is-the-b…

kidscreen.com/2016/01/14/shopkins-nets-us100-milli…

www.prnewswire.com/news-releases/moose-toys-shopki…

www.mysubscriptionaddiction.com/b/shopkins-direct

www.forbes.com/profile/manny-stul/?sh=591e24a71bf0

web.archive.org/web/20180621065914/https://www.lic…

kidscreen.com/2017/12/18/moose-toys-gets-happy-wit…

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MUSIC:

   • Tell Me What's Cooking | Chef Club Si...  

   • Shopkins SONG 🌟 IT'S MY TURN TO SHINE...  

   • Ready to Go (Anywhere in the World)  


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DISCLAIMER:

the lulaloopsey youtube channel is not suitable for children i make nostalgic video essays\cartoon reviews for young adults !


GOT VIDEO IDEAS??:

docs.google.com/forms/d/1_0WydZ3LACZRqHpC02MJMm_Vn…

Camera: Canon Rebel EOS t8i (DSLR)

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twitter: mobile.twitter.com/lulaloopsey

💌: [email protected]

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TIMESTAMPS:

0:00 Intro
1:43 Sponsor
3:06 Pre-Shopkins
7:53 The Beginning (Seasons 1 & 2)
10:04 Season 3\"Gemma Stone"
12:23 Shoppies
13:50 Season 4\Happy Meal Toys
15:13 2016 (Seasons 5 & 6)
18:30 2017 (Season 7 & 8 + Shopkins Direct)
21:36 Cookie Swirl C Movie Cameo???
23:49 Winnie Award
24:24 2018 (Season 9 & "Mini Packs")
26:27 Real Littles "Rebrand" (what happened?)
33:22 Closing Thoughts





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TAGS:A Deep Dive Into Shopkins (where did they go?),shopkins,shoppies,kindi kids,shoppets,moose toys,shopkins real littles,cookie swirl c,shopkins chef club,shopkins wild,shopkins world vacation,2000s nostalgia,2010s,nostalgia,shopkins history,shopkins video essay,2010s toys,shopkins unboxi

All Comments (21)
  • @lulaloopsey
    Thanks again to PARADE! Use my code LULA40 for 40% off site-wide yourparade.com/LULA40%C2%A0 (except for the Betsy Johnson collection) EDIT: please ignore around the 6:00 mark i accidentally left in footage where i messed up 😭 just clipped it out using youtube’s edito
  • @user-pw4pm3vk4g
    8:56 You did truly have to be there. I was HOOKED on CookieSwirlC's Shopkins videos. She made me love them more.
  • I had a friend in 5th grade who always smelled like cat pee and told me once that she wiped the faces off of shopkins with nail polish remover so they could be food for her littlest pet shop. She said she had a machete that she could bring to school one day and we never saw her again. Hope queen is doing well
  • The Venn diagram between kids who played with shopkins and kids who watched Cookie Swirl C is a circle
  • @Bgarcia-1097
    I was in high school during this time, but my younger sister was so obsessed with Shopkins back when she was a toddler. I remember playing with Shopkins because of her.... so many memories.... now she's 12 years old and into makeup and fashion. She still has a shopkins blanket, which she still uses to this day.....Why do they grow up so fast!?! 😭😭😭❤️❤️❤️
  • @miviverse
    I remember having bins and bins full of shopkins omg😭😭 this is gonna be so nostalgic for me
  • @LemonnNote
    Shopkins originating from Australia actually explains a lot for me. I remember there was this character that was fairy bread (Australian snack that's just bread with sprinkles) and I was so confused on what it was supposed to be as a kid.
  • @sugar5500
    my family didn't buy toys much unless thrifted, so when I got an amazing report card, my dad brought me to toys r us to buy me two huge packs of shopkins. That was my first toy directly bought from it's retailer. That was my fondest memory, i miss them so much.
  • @lily_faito.28
    imo the golden years of shopkins were definitely 2014-2016
  • @0Bella_Rose0
    Honestly, Shopkins walking so Mini-Brands could run is so true. Shopkins fit those cute childhood toy themes of real items with eyes. Mini-Brands is just the adult version/realistic version of Shopkins. 😂
  • @WeaponizedToyCar
    When I was younger I was so mad that I didn’t get a rare Shopkins so my aunt just painted on glittery and I LOVED it
  • @lillybellegaming
    I collected shopkins but I remember that time Cookie swirl C voiced a cookie in the grossery gang named cookie hurl c
  • @scollaceyuri
    i remember never getting limited edition and i'm still so upset about that
  • @user-pw4pm3vk4g
    Shopkins were my LITERAL CHILDHOOD😭😭😭😭😭 I remember adoring them, and I witnessed their fall from fame. It was a short while after L.O.L. Surprise! dolls took over the market. It made me kinda sad to not see them around so much anymore.
  • @reallyradrabbit
    I went to a whole shopkins themed trading birthday party in the third grade 😭 we all traded and got goodie bags with shopkins at the end and she was rich so the whole party was shopkins themed everywhere and her house was huge it’s literally such a vivid memory for me
  • I thank Cookie Swirl C for my love of shopkins as a kid I wanted all the ones she got, but especially the baby shopkins because I thought they were so cute.
  • @bobbieisnotcool
    as an english viewer, i can relate to this video sm. i had lunchboxes full of shopkins
  • I did not expect the My Froggy Stuff shout-out lol. I only got into her stuff last year and she's so talented! As a kid, I probably also would've preferred the mini brands to also use as proper props for my dolls but from what I've seen, I think it's still more of a collector's experience for gen alpha.
  • @CrazyUFOKid
    i never had shopkins but the ads r still lodged somewhere in my brain once u shop u cant stop !!!
  • @TheOfficalMiki
    Oh gosh nostalgia overload…. I had an entire tub of these when I was young. Is it just me or did anyone use the ones with holes as pencil toppers?