Alex Hormozi's Advice on Branding in 2023

I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.

🎯 Key Takeaways for quick navigation: 00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand. 04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output. 06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation. 09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively. 12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth. 15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI). 19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk. 22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth. 22:46 👩‍💼 Transition from having a business dependent on you to building a valuable business with a skilled team. 23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players). 24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth. 28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix). 36:10 📈 Focus on improving the product or service to encourage organic growth and referrals. 44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks. 45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business. 46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies. 48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change. 51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads. 54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag. 58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth. Made with HARPA AI 👍 Upvote t

17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “ The reality check I needed.

No tank? This must be AI generated Alex

Key Takeaways Play the long game Invest in high performers and forth mediocre people Don't just advertise hoping to make your company better - if you suck why would you want more people to know? Doing the boring work is what matters most Talk shit to peoples face and make sure they know they need to be better 100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work. Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling. Make better sandwiches. Then scale.

Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.

51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing

Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!

Thank you Alex for making this content available for the rest of us.

“If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!

These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!

This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’

Thank you for uploading an hour long video, totally worth it…more of these!

It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable

Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.

Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint

Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!

At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.

Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)

These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯 Thank you so much!💚💚💚