Branding 101: How To Build A Strategic Brand in 2024

If I had a nickel for every time a YouTuber said they'd put a specific link in the description, but didn't, I'd have a loooot of nickels

Here is a guy who talks straight to the point and no crap that all these other gurus trying to present their brand and trying to sell you all kinds of nonsense as well that background music . You are a great businessman Sir Thank you for the info.ev...,

1. The video discusses branding 101 and how to build a strategic brand. 2. Branding is about making a business more appealing to a certain group of people than its competitors. 3. Branding involves more than just the visual elements such as a logo and website. 4. The aim of branding is to influence buying decisions of the audience. 5. Branding involves understanding the audience and building an ecosystem around them. 6. Branding is important because it helps businesses influence the buying decision of their audience. 7. Brand strategy is the plan behind the brand on how to engage and connect with the audience. 8. Brand identity is the visual representation of the brand, while brand strategy involves messaging, storytelling, and brand personality. ----From Notta's video summarizer

I work in a brand agency, and just loved how well you explained everything so concisely!

Hey man! I saw a video of yours from 3 years ago and now I'm checking out this one and I gotta say HUGE improvements in lighting and color correction. Very cool to see. The information and delivery on camera has been consistently solid. If you're open to it I just wanted to suggest, the primary light your using is still a little harsh so if you diffused it a little bit (you could do this really easy by hanging a thin white cloth in front of the light) I think it would make a BIG difference, also for the color correction in post try to lift the blacks just a little bit more and I think you'll see a pretty solid improvement. Your channel is awesome, great information, has been super helpful as I've been jumping into this new career :) I hope this helps as much as your channel has been helping me!

I've launched a successful dj brand before and now I'm launching my second and this dude knows what he is talking about, I know from experience! Here to brush up on anything new I might be missing!

I confess, im not a brand strategist but i just love these videos..they make confusing topics so much clearer!!!

This was an excellent breakdown, I've followed the steps to the letter. Thank you 5/5 I've subscribed to and employed a funnel, built the website and shooting a podcast to convey the men who are avatars of the brand.

mate your content is godsend, so clear and cut, way more detailed than the others.

A Crash Course in Branding... thanks Stephen! I just finished a Digital Marketing program at Northwestern University. Taking a deeper dive into YouTube, Copy and Branding. You've been instrumental in the latter. Thanks a million!

Thank you for a clear, concise, straight to the point informative video that does not promise quick money while trying to sell me a master class! ❤

What a value bomb it is, thank you so much!

This is by far the best video I have seen on building a brand from scratch. Very detailed and informative. I will watch this over and over again

This should have been a paid course. Wow this is an outstanding video brother. The reason I like it so much is because it’s a deep dive. So much of the YT content is surface level, but this is an actual deep dive that teaches you something - a lot actually. I need to rewatch and take some notes and break it down. Thank you very much 💪

This is by far the BEST brand strategy video I’ve seen. So perfectly explained. Thank you!

Just wanted to leave a big thank you for your phenomenal videos! I've been watching/listening to them for the past few days to gain more clarity and understanding into how brand strategy can help my small business. If I may make a suggestion, while the theories and frameworks are really good to get my feet wet I would love to see videos about case studies/applications in how these branding strategies shape the storytelling of a range of different brands (from small business to large corporations). Thanks for all the content, I've subbed and will be watching more content now

The fact that this is free is mind boggling. The front-end branches from the back-end. I have been doing it all wrong. Thanks for clearing the cobwebs 😂

marketing student here. this is a huge plus thx!!

Wow, amazing content. Thank you so much! I'm in the process of setting up a business and it takes so much longer than I expected. You didn't really tell me anything I didn't know, but reminded me of what is essential.

Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you!