Personal Branding—Most Important Thing You Do. Full Video AdobeMAX 2023

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Published 2023-12-19
Are you ready to discover the untold power of personal branding?

Join Chris Do at Adobe Max 2023 as he delves into the art of building a personal brand that resonates and stands out.

In this engaging talk, Chris delves into the art of creating a brand that truly resonates.

🤓 Here's what you'll learn:
🧠 The psychological appeal behind personalities vs. corporations.
💡 How to identify and harness your unique superpowers.
🌟 The importance of vulnerability in a strong personal connection.
🚀 Leveraging life experiences and community for cultural impact.
🛡️ Utilizing 'enemies' in your narrative to define what you stand against.
🎨 Developing a distinctive style and identity.
🔄 Transforming weaknesses into strengths for a compelling brand story.

Whether you're an entrepreneur, marketer, or simply curious about personal branding, this talk will equip you with the tools to craft a brand that's uniquely you. 🌈

#personalbranding #adobemax #branding #brandidentity #brandstorytelling


00:00 - Introduction to Personal Branding
01:58 - Discovering Personal Branding Through Influencers
05:27 - Framework for Personal Branding Development
07:12 - Building a Powerful Personal Brand: Key Goals
11:24 - Irony in Human and Corporate Branding Approaches
14:11 - Branding as Public Perception
17:11 - Concept of Karmic Equity in Brand Building
20:26 - Leveraging Personal Brand
23:32 - Personal Branding as Self-Discovery
27:44 - Shadow Work in Personal Branding
33:26 - Learning from Criticism in Branding
36:10 - Simplifying Your Personal Brand
42:04 - Storytelling in Branding: Superhero Analogy
51:39 - Role of Style in Personal Branding
57:10 - Conclusion: Essence of Personal Branding

🔎 Get access to more for FREE here: thefutur.com/free-resources

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
thefutur.com/shop

🎙 The Futur Podcast:
thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations

Music by Epidemic Sound:
share.epidemicsound.com/thefutur

Shorts Playlist:
youtube.com/@thefutur/shorts

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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All Comments (21)
  • @Macintosh82
    This is the best video. 1. I learned some useful/helpful information. 2. It was calm, which is a more conducive environment for learning. I wasn't riled up and stressed out by background noise and hype forcing me to work harder to pay attention, but then I get so ill I give up and get out.
  • @Mimi_Sim
    I have spent my first 40 years not being authentic, trying to hide my autism and adhd. I diluted all the things that make me great but in order to please a 1/3 of people who might not connect with the real me. Now, pivoting into a design career midlife (although I swear to god my brain thinks it’s 30) I have made a commitment to spend more energy on growth and less on masking. Thank you for laying down the foundation for discovering who is truly there and finding a balance in the duality.
  • @fred_beard
    Please, for love of Christ, guys... If you're ever considering dropping YouTube because you're not getting the engagement you want (and deserve), just don't. Don't ever stop. The amount of value you give to those of us who watch is immeasurable.
  • "Personal Branding is a process of Self-Discovery." This is my second video about Personal Branding from Chris Do and I have already learned so much. It is really amazing to how much complex it can be and how much easier it could be if you discover yourself; on my path to Self Discovery to build my personal brand. Thank you very much for the video. 👏
  • @iamthekaverik
    Dear Futur Team… I did it. I did this exercise as honestly as I could, and it was beautiful. I thought Chris was tripping when he said people usually get to tears, but 2 hours later, discussing everything I wrote, and getting genuine feedback from my closest friend, I was forcing tears back, and evening my voice out so the shaky breath wasn't audible. Laugh - out - loud . . . I feel equipped. I'm glad I put in the work. Can't wait to see what I'll do next. Thank you.
  • @thevisualmode
    I can see now why you wanted to hold on speaking in personal brand at our strategy workshop. This is a golden follow up, thank you!
  • @efficientapp
    Thank you YouTube for starting to recommend Chris Do/The Futur content again. Watched chris religiously for 6+ years (back in the Jose days, he even did a website desing critique for me back in the Skool days). I took my learnings from that era and went deep into my own journey, moving more away from the branding/design space. But here I'm back as a content creator/YouTuber, and building our site up, and here Chris and The Futur is again at the time in my career that I'm ready for it again! Chris, you are one of my mentors from afar. The same way that Jose got you infront of the camera as an introvert, you helped me do that as a fellow introvert. Seeing the evolution you went through to be now who you are completely owning the stage in one of the most engaging presentstions I've ever seen, gave me permission to also create, talk, and become that extroverted introvert. Going to go binge more content on your channel to catch up, it has been too long
  • @mannya_realtor
    The best brands tell the most compelling stories. You want to be a great brand, tell a great story.
  • @soypablobernardo
    Hey! You NON Designer watching this! I see you, I see you. I am not a designer, probably never will . I am a Chief of Staff to the CTO in a tech department and still Chris keeps inspiring and teaching me after years. This the most comprehensive presentation on personal branding I have been ever able to find. Chris has this gift of taking all the BS out of concepts and processes and making them relatable, easy to understand and highly actionable. Thank you Chris Do!
  • @DivyanshShek1
    Personal branding is the cornerstone of compelling content. It's all about showcasing your unique identity and values. Great tips to follow for growth!
  • This was outstanding! Thank you, Chris. I learned a lot from this video.
  • I have discovered your channel recently. Currently I am stuck and was looking for personal branding videos. This video is great, as it asks the questions which usually don't come to the mind for clear picture and puzzle solving. Thanks again.🌸
  • @havingmyperiod
    It's all fun and games until you come to confronting your shadow word. Insightful, yet deeply unsettling, but you can see why it would be so powerful. Thank you for making this available for free.
  • @chubikeroy
    Chris Do is fast becoming my favourite guy to be inspired by. It's almost like he's me in Asian skin! Check this: We started our careers almost in the same way, we have the same design skills and type of creativity, the same desire to lead people creatively, seemingly wanting to influence society in exactly the same way, and... get this... we were born in the same year! It's surreal. I have followed Chris and TheFutur for a few years, but it just hit me now that he is moving in the same direction as me, just many miles ahead.
  • I just found your content this morning. It is so very very binge worthy and powerful. Thank you!
  • @RagTagg
    This channel is an absolute gold mine. Thanks so much for the value you've put on YouTube!
  • @charliecrenshaw4
    Amazing that I found Chris a few days prior to 2024 while I am in the process of tapping into my personal brand and turning up how I add value to the world as a “Creative Chaotic”- my two world brand 😁 Thank you brother and I look forward to tapping into more of your content!
  • @davontaej
    This video is gold. I've been working on a self evaluation to develop my personal brand, but I've still found it difficult when diving into my vulnerabilities. This video really helped me understand how to frame that process and leverage it for my branding. Even though it gives me more work to do, I know the payoff will be worth it. Thank you for sharing this value Chris, cheers to the long game. God Bless
  • Thank for this video I had a lot of breakthroughs. My transformation name is ACCEPTionally Different. I’ve struggled with always being different and the lack of acceptance from my peers. I’ve always struggled with understanding how it was going to empower me after watching this video I learned all these years were preparation for my entrepreneurial endeavors. In entrepreneurship you can experience a lot of rejection when you are creating something new.