NEW $10,000 Toyota Pickup Has Ford & GM Crapping Their Pants!
21,066
Published 2024-03-22
Toyota is renowned for producing cars that are dependable, strong, and reasonably priced, appealing to a broad spectrum of consumers.
The company's cutting-edge products and customer-focused philosophy have made it one of the top automakers in the world for many years. Nonetheless, Toyota has had some difficulties recently in the fiercely competitive and ever-evolving automobile industry.
Rivals like Ford and GM, who have been releasing more appealing and sophisticated cars in a variety of divisions, particularly the lucrative pickup truck category, have been stealing market share from the corporation.Toyota has also had difficulty keeping up with the demands of the environment and shifting consumer tastes, which call for more environmentally friendly and fuel-efficient automobiles.
But Toyota isn't going to give up. The corporation wants to return to offering high-quality cars at extremely low prices, which was its winning business model in the past. Thus, it declared that a new pickup truck will be available for $10,000.
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0:00 Intro
0:32 Toyota's Competitive Challenges
1:00 Toyota's Response:The IMV 0 Pickup Truck
1:37 Introduction of the Toyota IMV 0
4:41 Performance and Features of the IMV 0
7:22 Market Strategy and Limitations
8:06 Challenges in Entering the US Market
8:42 Addressing Safety and Regulatory Concerns
9:49 Conclusion and Reflection
All Comments (21)
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This is the truck the US has been missing for 30+ years.
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I FEEL WE AIN'T GONNA GET IT HERE EVER.
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We don't need this đ(Luxury Trucks with a million lines of code and electronics, with heated seats and expensive to maintain with the fear to use it) But we do need this đ (Trucks that have less fluff and more function and cheap to maintain and not afraid to get a few scuffs)
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this truck alone would affect the US GDP in the upwards direction
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Late 2024/2025 (Global markets outside of U.S. ) Giant nothing burger for Americans.
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You cant get a ford or chevy truck for under 30k. It shouldn't be that hard to make an affordable truck.
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A $10,000 truck? Yeah, right
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Hope we see this indestructible Toyota in South Africa. Will definitely buy one of these workhorses. We only have Land Cruisers left and they cost you an arm and a leg. Well done Toyota
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"Front and rear coil sprung..." sees leafspring in every. Single. Image.
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This is a Pipedream, there will never be a $10,000 pickup in North America. It would cannibalize Tacoma sales at around $50,000 !!
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90% of the time I just want to stop ASAP. Anti-lock breaks have almost killed me.
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Its USD30k here in southern Africa. They are taking it as the latest hilux and not a budget pickup truck. Its sad
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This truck is not coming to America. Toyota would have to meet our safety standards which would raise the price to 20k for basic model. I personally would like to get one myself. When I was in the military I bought a VW Corrado in Germany I waited months for my car to be certified safe for American roads it cost me a pretty penny for the changes to meet our safety standards here I still have my Corrado to this day.
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The Maverick and Santa Cruz are NOT pickups. They are front wheel drive unibody things, comparable to the last generation ElCamino. This Toyota is a full frame vehicle with the capacity to haul more than an antique wicker cabinet back home from the antique store. Anyone that would be buying one of these would not be fretting over the abstinence of map pockets in the doors.
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Hurry up and get it into the USA. I want one!!!!!
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Mark my words there will be no truck like here in USA
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Im getting one
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in USA it will be $100 k on dealer lots
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Why cant i buy this in Finland
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No way this truck can pass American safety standards.. itâs a sad game we have to play
