UTM parameters in Google Analytics 4 || GA4 campaign tracking with UTMs
Published 2022-10-04
In this video, you will learn what UTM parameters are, how to get them, and where to find UTM parameters in Google Analytics 4. This includes both standard and custom reports (explorations)
UTM parameters in Google Analytics 4 are available as the following dimensions:
* Source, First user source, Session source
* Medium, First user medium, Session medium
* Campaign, First user campaign, Session campaign
* Manual term, Session manual term, First user manual term
* Manual ad content, Session manual ad content, First user manual ad content
* Source platform, Session source platform, First user source platform
* Creative format, Session creative format, First user creative format
* Marketing tactic, Session marketing tactic, First user marketing tactic
* Campaign ID, Session campaign ID, First user campaign ID
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• Acquisition reports in Google Analyti...
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All Comments (21)
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This is so far the best training on GA4. He has a great way of explaining the concepts and make them easy to understand.
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You have a great way of explaining these things, thank you for breaking it down into easy concepts that can then be linked together !
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only 10 minutes into this video, and just want to say, after watching and searching for training on this topic...this is by far the BEST tutorial I've come across.
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I also strongly encourage everyone to start using utm_id (Campaign ID) next to utm_campaign (Campaign Name) since Cost Import in GA4 needs utm_id as a required UTM parameter that can not be left empty
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This is the most concise video that I’ve watched on UTM parameters, thank you!
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This is a great video with clear explanations and illustrations.
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Great content once again. You also mentioned that there are some tools to help manage UTMs naming convention and catalogue them - curious to hear from you or the community which tools you've used. Thanks!
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It was very informative and helped me prepare for my interview.
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thank you boss, really you are boss of tracking soluations ! thanks a lot
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how do you track stats in Google Analytics GA4 on a 301 redirect?
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If you are sending in offline events through Measurement Protocol, is there any way to get Session Source / Medium to show up in standard reporting? Right now they're all none / none or direct because there's no option to show Event Source / Medium and there is no Session tied to the event.
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Thank you for this! So easy to digest.
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👏🏾👏🏾👏🏾
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In GA3, I could directly click on a specific source/medium to view its data. In GA4, however, all source/mediums for the entire site are displayed together. This means I can't get a summarized view of conversions for a specific source/medium. Instead, I have to manually calculate purchase events, a feature that was straightforward in GA3. Is there a workaround for this or am I missing something? Any help is appreciated, thanks!
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how can we see the destination URL attached to UTMs in GA4? Like UTMs are telling my where my traffic is coming form, but where exactly is it going to? If I have multiple URLs with some matching UTMs, there should be a way to see the destination URL
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Hi, thanks for your video. I wanna ask you something, I've always used dynamic UTM's instead of building it manual, like on Facebook: utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_adset_name={{adset.name}}&utm_ad_name={{ad.name}} , do you think there's a difference between manual and dynamic in terms of quality while tracking on GA4? Can I still use dynamic UTM for Facebook and Google? Thank you in advance
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Is there an auto-tagging override option in GA4 yet? Or coming?
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Well done! Your content is really helpful
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👏💪
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In adquisition report I can see the Session Campaign data, but in the custom report I only see (referral) as in your example. Anyone know why is this happenning?
