How to Use UTMs and How to Find Your Data in Google Analytics

3,174

66 0

Published 2023-01-12

Tired of guessing which of your marketing efforts are actually paying off? Look no further! In this video, we dive into the world of UTMs and show you how to incorporate them into your business. UTMs are simple bits of code that give you valuable data on your marketing efforts. We'll walk you through the process of creating a UTM, where to implement them, and how to access the valuable data they provide. Don't miss out on this essential tool for any marketer.

Want a UTM cheat sheet to help you create your own UTMs? Grab yours here: www.karipoppleton.com/utm-guide-yt

Mentioned in the Video:

1. Need a UTM Basics Refresher? Watch this video: • UTM Basics - What They Are and What T...
2. Google's Campaign URL Builder: ga-dev-tools.web.app/campaign-url-builder/

// FREE RESOURCES
Want to know which questions you should be asking your data? Grab the free guide to figure where to start: www.karipoppleton.com/5questions

// WORK WITH KARI
Ready to get clear on your business' most important numbers? I can help: karipoppleton.com/services/

// COME SAY HI!
Instagram: www.instagram.com/karipoppleton

// CONTACT:
Questions, comments, or business inquiries? Please email me at [email protected]

All Comments (6)

@KariPoppleton 1 year ago

Thanks so much for watching! Are you using UTMs to track traffic in your business?
@rdee8652 6 months ago

Thank you, Kari. Great video. Can you recommend a Looker Studio template for reviewing UTM data? Thanks!
@innasemenyuk1604 1 month ago

I need to give a link to the website who will be advertising my website. Would I need to add their website name as a source? and how to test that I created a correct UTM?
@your1nobody 11 months ago

Can you do a reverse look up UTM to see if you are using it from a link?
@user-zt7po7hk3p 5 months ago

Could someone assist me in determining how to locate the GClids of leads in GA4? Leads have been successfully transferred from my GoHighlevel account to GA4, but I'm uncertain if the GCLIDs are also being transferred. I attempted using "Custom Dimensions and Definitions," but it consistently shows as not set. Any guidance on this matter would be greatly appreciated!