How To Track And Report On Campaigns In GA4 (Google Analytics 4)

Loves Data
Loves Data
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Published 2022-07-18
Learn how to track and report on your marketing campaigns in Google Analytics 4 (GA4). You will learn where campaign tagged URLs (UTM tags) appear in the standard GA4 reports, how to correctly campaign tag your inbound marketing, and how to create custom exploration reports to focus on your campaigns.

JUMP TO A TOPIC:
00:00 Introduction
00:45 GA4 (Google Analytics 4) Acquisition Reports
05:17 Google Analytics Campaign URL Builder
10:06 Where Tracked Campaigns Appear in GA4
11:39 Exploration Report for Campaigns
14:41 Conclusion

YOUR EXTRA RESOURCES:
○ Campaign URL Builder – ga-dev-tools.web.app/ga4/campaign-url-builder/
○ GA4 data import –    • How to Use Data Import in Google Anal...  
○ Attribution reports –    • What Is Attribution In Google Analyti...  
○ GA4 complete tutorial –    • Google Analytics 4 Tutorial For Begin...  

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This video has been dubbed into Spanish (United States) using an artificial voice via aloud.area120.google.com/ to increase accessibility. You can change the audio track language in the Settings menu.

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All Comments (21)
  • @debragibson-welch9781
    This video was amazing, clear, precise, and easy to follow. You are the best. Thank you very much!!
  • @TimKersten_1
    Thank you so much for this clear explanation of how to track reports and report on campaigns in GA 4. Your enthusiasm is outstanding!
  • @BreauxBobby
    Wow. I would have never understood this without your help. Thank you so much!
  • @Typhoneus.
    This was brilliant, I've been able to track a little test I did, which means it will work in upcoming paid ads! Thanks so much :)
  • @user-rf5wg1ph9s
    I love your videos and find your voice so soothing while I'm trying to get my head around a sticky subject!!
  • @lucblouin2747
    Thank you, I learned a lot. This is a great tutorial.
  • @wolverine4208
    great effort ..... learned many things because of this video
  • @abhindu2023
    Great video! How Google expects us to know all this!!!
  • @rebeckaanderson2554
    Super helpful, thank you. Love the regex tip. Am I correct in that it takes 24hrs for campaign data to appear within the report?
  • @freeskierjim
    Hey Benjamin, thank you so much for all your helpful videos. When I go into explore to create a custom report, I have no option for "segment comparisons", "rows", or "columns". This area is completely blank. How can I populate it?
  • @user-jx4yo1pb4r
    Hello, very helpful video. What would you recommend if the utm- tags don't show in GA 4, what can be a reason?
  • @danny-wy3oz
    Hi, thanks so much for such a clear, concise yet thorough grounding in GA tracking. Terrific! I do have one question. I’ve gone through this step by step under two GA-4 identities (I have no idea why I have two!) and each time my screen diverge from your video at 4:19. Your video shows that at Session Source the expansion dropdown should display “Session Acquisition” (at the bottom of the dropdown). On my screen the expansion dropdown is entirely different – I am offered Demographics, General, geography, Page/screen, Platform Device, Time, Traffic Source, User lifetime, and User.