We Need To Talk About "Influencer Scam Culture"

we MISSED you

unpopular opinion: at this point, if you keep buying Tana's products, that's on you

Imagine if the Better Business Bureau started to have ratings for influencers and their level of legitimacy in the products they promote/sell. I feel like the BBB already has the infrastructure for it.

I'll never forget the zoella advent calendar. what a time to be alive

Tana’s technique into trying to act like she didn’t scam thousands of people is by saying she got scammed herself so she turns into the real victim at the end of the day.

I do believe that Kylie swim was an intentionally bad launch. She launched in US winter season with dogshit products. This just allows her to plan for a better launch that everyone will be paying attention to come summer 22, where influencers will do a compare contrast video/tik tok and rave about how improved the quality is. She did the same thing with lip kits and it's going to work again

Simply Nailogical is an example of an influencer brand I trust. She loves nail polish and builds products she'd like and buy. On her podcast she talks about ingredients,prices and all the other processes that go into the brand

an issue i had with hyrams brand as well is even before his products launched on sephora there were already multiple 5 star reviews saying "i dont even need to try it to know its good" or "its hyram so i know its good" which isn't his problem but the problem with his fans that they'll just so blindly support something

I'm actually genuinely concerned about Tana's toy, because I'm guessing it's the kind of toy that goes inside the body, and in that case it needs to be made from high quality non-absorbent material like silicone or glass. Otherwise it can harbor and breed dangerous bacteria that can cause infections etc. Poor quality perfume and lingerie is scammy, but it doesn't actually cause bodily harm, while poor quality toys can actually hurt the people using them. I sincerely hope she's at least collabing with a decent company for those toys, because I shudder to think what Ali Express toys are made of...

The thing that kills me about Tana is the fact what little appreciation she shows for her audience. I mean after TanaCon the fact that she still has a audience that loves and supports her is astounding to me. When if most YouTubers did that there careers would be done. So for her to keep running these scams is very disgusting. I honestly wonder when people are gonna stop falling for it???

The only Influencer brand I really stand behind is Holo Taco, I have bought everything. Cristine has really created a high quality product that fits her whole brand so well, as well as a podcast and now streaming 🙃🤣

“It’s fall, I’m in a sweater, literally never been happier” PREACH QUEEN 👏👏😍

"If you ever hear from an influencer that you should be buying dogecoin, you're probably too late to get into dogecoin, because that means they've already put all their money in and are just praying people will bring that price up." Hit the nail on the head. Lets not forget that these influencers are mainly targeting younger demographics/minors where the parents are the sole income earners for the family. More and more parents are also letting the internet raise their kids. If protections for kids on the internet aren't taken more seriously when it comes to big name influencers pushing adverts on their audience that they know comprise mainly of minors, then we are going to be in big trouble in a few years when teens are going to be investing their entire savings into something as volatile as the stock market, possibly ruining their lives. Edit: Anyone who tells kids that investing in a scam is beneficial to them is being ignorant, a liar, or both.

I MISSED YOU!!! It's like seeing a good friend after a long separation 💛💛💛 I hope you're doing so well!

Remember when Trisha has a monthly subscription box and everything that was in it was able to be found at the dollar store?

omfg when u showed my casetify case, I got butterflies..... dksjflsadjhlkdj youre everything

I DO have a degree in marketing, and I find some of the influencer stuff difficult to untangle. In fact, I have a PhD in marketing (seriously), and I became a researcher of influencer marketing because I was so fascinated in how this all works.

Such a good point at the end about Kylie Swim. I really hope that customers who shop influencer brands start doing more research before buying. Holo Taco is the only "influencer" brand I can say I like and support.

My theory on all influencer controversies is this: Most of these people never had "real" jobs, so they never had to absorb corporate professionalism norms. They don't have the social vocabulary for how professionals behave. Even a couple years in a corporate environment would be enough to keep a lot of them out of trouble. Even though they aren't corporate professionals, they are professionals and their audiences expect to deal with professionals when transacting. It's HARD to find these sorts of atrocious controversies with influencers that came to YouTube after a more traditional work experience. Professionals just know better. A great example is how Chelsea Fagan (the financial diet) responded after her tongue-in-cheek critique of the wedding industry got her in hot water. She responded perfectly because she's a professional.

this is going to sound crazy but i WISH you’d do a “rise and fall of john kuckian.” i started paying attention after all that happened and i feel like that whole saga was such a big deal. not sure how many other people would care about that but all the stuff he did had such a ripple effect. also you watched it all happen when you got started.