Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

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Publicado 2024-06-25
#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape.
Timestamps:
00:00 - Intro
02:09 - What you should do to be a better marketer
05:10 - Is there such a thing as “natural marketers”?
07:37 - How to become irreplaceable by AI
10:19 - Seth’s biggest failures that he’s proud of
12:59 - How to show up even when you don’t want to
15:50 - The importance of focusing on one platform
31:11 - What people should look forward to in content creation
37:27 - How to stay relevant in your content
42:36 - Time spent on content creation vs. marketing
44:31 - Deciding to work solo: career evolution and career decisions
52:01 - Balancing impact and earning in marketing
54:08 - Your homework as you start marketing
54:41 - Seth Taught Me

Get Seth Godin's book "The Practice: Shipping Creative Work" here: erika.com/the-practice

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Todos los comentarios (21)
  • @layla8647
    “Being charismatic does NOT make you a leader, but being a leader makes you charismatic”. POWERFUL 🔥🔥🔥🔥🔥
  • @FragranceCraft
    Seth Godin seems to be a very kind and wise person ❤ Thank you for having him on your show Erika. Love your 6 steps 🎉
  • @GillianLarmond
    One of the many gems that standout for me is Seth's take on authenticity: "Professionals do great work even when they don't feel like it" (12:20). This resonates with me so much!
  • @doortovalue
    Grateful for Seth’s general replies to Erika’s specific questions tying to her own business. Not everyone is in personal finance business so it was nice to hear his perspective to marketing. Love how he teaches! I could sit in his class for hours
  • @r0c1ndave
    I work as a paramedic and marketing fascinates me 😄 Seth Godin is such a unique gem of a person. Thank you for the interview. It was great
  • Interesting interview. Best quote for me: "Learning always involves discomfort". You must keep learning.
  • @Lisa-gi8vu
    I just started reading "This is Marketing" by Seth Godin. So this interview was great timing. I was impressed with his view of helping people and not all the other stuff.
  • @upper9052
    Any time I see Seth Godin I’m always in for a treat. Always has excellent advice!
  • @tatianasalazar4188
    You have impact on YouTube but it's the algorithm 's fault at that time and even now. You can't blame you for the system manipulation on your service. You're still providing totally useful information for people who need it. Thank you for that! 😁🤗
  • @Passport2Pleasure
    Focus on the impact you want to have and share from the possibility of that reality! Love this!
  • @SideHustleLane
    So many gems in this conversation. That distinction between free lancing and being an entrepreneur was a good insight
  • @Eka_sunshine
    This is truly awesome!!! Seth is an amazing professional with a huge reservoir of wisdom. His outlook on life confirms my position that there’s more to just getting the numbers. Impact is what sustains!!!
  • @filmingyu6623
    ERIKA! I loved how you personalized your questions. They seemed raw and vulnerable as if you are trying to fix leaks in your business today. Very relatable!!! Thank you.
  • @SheidaRad
    Seth is such a brilliant, kind and humble human. So much wisdom in his words. I took lots of notes I'm going to implement. Erika I came across your channel because of Seth, and will start to check your content as well, as I've no clue about finance, and I should educate myself about it! And if Seth came on your show means that you're good at what you do! 😉
  • @Prohortico
    Love this interview Erika! Been following Seth for a loooong time! He’s wise and his advice doesn’t grow stale as he keeps current with technology and trends. Thank you!
  • @DeathGripWax
    Seth is awesome. Appreciate the conversation and the shoutout to Steven Pressfield and his book The War of Art.
  • @nj-namaste
    Erika, you rock! Just keep doing what you’re doing. People will continue to love and appreciate all you do for them and the world.
  • @dmmaula
    thank you so much erika for having this conversation with seth godin. just by listening into this session answered some of my important questions in freelancing and marketing and also in life. I wanna learn more about Seth and his work just because of this episode. And I really admire your curiosity and very smart way of asking questions. Really thoughtful and you're putting into words questions I have long wanting to ask but can't seem to ask due to not finding the right words. keep doing what you're doing and hoping you'll achieve your goal/mission
  • @dr.gladysngetich
    Have read all Seth Godin’s books. Great to hear him speak. I always take away a new thing. Thanks Erika! You’re a great host🤗🥰
  • @CodyHortonTalent
    Great insight! Erika, keep up the great work. You are making a difference!