The Brothers Behind Represent - The 9 Figure Clothing Brand | George & Mike Heaton | EP.04
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Publicado 2024-01-22
Today, we delve into the remarkable journey of George and Mike Heaton, the dynamic duo behind REPRESENT.
From their childhood to the inception of REPRESENT and navigating the challenges of the fashion industry, this episode was a rollercoaster of insights and lessons.
We explore their upbringing, family influences, and the values instilled by their hardworking parents, shedding light on the entrepreneurial spirit that's driving their success.
We gain insight into the ups and downs of running a business, from getting Mac Miller wearing REPRESENT to facing the challenges of moving online during COVID and having to completely restructure the business before experiencing the biggest growth the company has ever seen.
There's no doubt that George and Mike's authenticity and commitment to quality have remained unwavering, making REPRESENT a brand that stands out in an extremely crowded market.
As we wrap up this episode, we hear about the vision for REP's future, the power of collaborations like 247 & MARCHON, and the importance of protecting the brand's integrity.
We touched on personal aspects of their lives, from George's fitness journey to finally getting an inside look into the creative powerhouse that is Michael Heaton.
It was an inspiring and enlightening conversation with George and Mike, and I'm incredibly grateful to them for joining me for this episode.
Once again, if you've enjoyed this one, drop the podcast a follow to make sure you're up to date with the incredible episodes we have coming up.
Without further ado, here are the brothers that built a 9-figure fashion brand, Represent, Mr. George and Mike Heaton...
Todos los comentarios (21)
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I think anybody listening to podcasts like this, is destined to do well in life.
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Probably the absolute best pod i've been. Massive thank you to all of you.
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Loved this, finally a chat with both. As a Manchester brand myself, it's good to hear they took years to get somewhere. it's a walk not a sprint in the industry. although we do love to run ha. Great company, great team, great host.
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mike killed it on the graphics during that covid period, as a consumer I was waiting every week for a new one to drop, think I bought about 7 of their tees during that period
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Best podcast in a long time! Ollie you crushed it, the guys seemed so relaxed and honest in your company! Since discovering REPRESENT a few months ago and learning about George and Mike I have dropped Amiri, Celine and Prada for nothing but REP, I've been smashing CrossFit and going 10X harder with my company! You 3 are so inspiring, keep crushing it and good luck in LA 🤘🏼
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Great conversation. Most inspiring thing was the brotherly love. I hope both my sons grow up to be as close as the Heatons and Marchons. What it’s all about
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Absolutely phenomenal pod!
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Really good interview, Ollie did a great job with the questions and flow of the conversation. Really admirable and inspiring people.
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thank you for this pod, my inspos 🙏
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Amazing interview, the boys are no joke!
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Ollie, thanks for this podcast. I've recently come across you and the heaton brothers and love the brands you all represent (no pun intended). One thing I will say, you did such a great job of touching on the brother's profound relationship and that brotherly love, would've been nice to see a zoomed out angle where we could see George's face when Michael speaks of him and vice versa. The brothers continued to look over at one another even when not speaking about the other, and it was very very touching. Other than that, good on you
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Core what a banger of a podcast
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This was amazing. Thank you Ollie. Hope George letting the Metallica collab slip is a real thing. Been waiting on it since the Ozzy and Motörhead ones.
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Great episode, great guests 💎
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Didn’t come this far just to come this far 🫡
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Levels to the fucking game boys. Best podcast I've listened to in a long time. 3 genuinely inspirational guys and I don't say that lightly.
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On a mission🔥🔥
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Big up the Rep boys but Ollie asked all the questions that I wanted to know or what was needed to showcase reps story … great interview skills mate , must’ve been hard knowing you guys are mate etc but you done a quality job 💪🏻
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Top of the ladder, brotherhood is key
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Let’s go! 🤘🤘
