From My Garden Shed To $100m Business Empire! “That Letter Was The End Of Represent” - George Heaton

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Published 2024-03-25
George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.

0:00 Intro
02:40 What is the mission you're on?
02:50 What made you obsessed with winning?
02:50 What influence did your father have on you?
04:37 What was your brother Mike like?
05:04 What did your parents do for a living?
05:28 Did you always grow up wanting to be in fashion?
06:12 The influence your older brother had on you
07:09 When was the idea of Represent born?
09:38 Where did that chip on your shoulder come from?
10:11 What was his shedding phase like?
12:07 Starting Represent in 2012
14:37 Why don't people start?
17:04 How do you feel now about the old products you used to make in the shed?
17:49 What do you say to people who want to start their business?
18:35 Trying to scale the business
19:48 Hiring people
25:51 How do people get the answers they need to take them to the next level?
26:44 What made you step out of the CEO position and hire a CEO?
29:05 A phase where you didn't like yourself
30:53 How did you know you wanted to change?
33:56 Creating those next steps for the business?
40:29 Creating a solid company culture
41:24 Self-awareness
42:42 Staying in touch with the business side of things as a creative
46:23 The letter that nearly ended Represent
50:38 Company lawsuit
53:39 What his experience of it was at that time
55:55 What makes Represent special?
58:09 What is it about Represent that we don't see?
01:00:08 People stealing Represent's designs
01:02:38 How do you view money now?
01:04:23 What it's been like trying to create a life outside of the business
01:05:39 The brand being linked to your self-esteem and identity
01:09:34 How important is it that you surround yourself with the right people?
01:11:01 Romantic Relationships?
01:15:40 Opinions on work-life balance?
01:20:27 Advice on how to run a clothing line
01:24:13 How to get the motivation to go do the thing
01:25:14 What have you learned from hiring?
01:26:43 What if Michael decided he wanted to stop?
01:30:05 What is next for George?
01:31:37 What is the next goal?
01:32:57 What are you good at?
01:36:06 The last guests question

You can purchase all Represent products, here: bit.ly/3PyaKoX

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Instagram - bit.ly/3xh1crW

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Sponsors:
Shopify: shopify.com/bartlett

This episode of The Diary Of A CEO was filmed at Gold Tree Studios, located in the heart of the Sunset Strip, West Hollywood, California

All Comments (21)
  • @TheDiaryOfACEO
    If you like this episode please can you do me a little favour and hit the like button on the video! I really appreciate you all x ❤👊🏾
  • @samuelnewton3757
    Diary of a CEO bringing in the CEOs. These are the best kind of episodes for me. Extrmely insightful, open, honest, thought provoking and motivational 🙌
  • @alexsanchezch
    „Fuck motivation, I don‘t have motivation a lot of times, it‘s more about discipline. It‘s just about getting it done, get up and get it done“ 🙌🏻💪🏻
  • @MK-mq6vy
    This was such a refreshing episode. He wasn't very philosophical, rather, he keeps it very human and genuine. He didn't choose to give ideal answers, he spoke his truth about the real world. I really loved how he talked about hard work, being burnt out and how he talked about Motivation. I'm a brand owner too so this Pod was a really interesting listen.
  • @alexmcgraw_
    I have followed the brand for years. George's mindset has inspired myself and countless other young people.
  • @melissas406
    I'm glad you are still having these types of conversation (relating to business). I feel like there aren't so many of these, compared to when the podcast began. I used to listen to all of them but now I filter it.
  • @willtheartist
    George Heaton’s brand, work ethic, attention to detail and hardcore workout routine is inspiring and motivating!⚡️⚡️
  • @DB-om5nv
    Absolutely love the way how he is so honest, humble and down to earth. We need more guests like him❤
  • @kimsherlock8969
    To be creative and with your brother together making a brand is So much better than selling mini buses .😊
  • @mh60648
    I am not trying to be rude or negative, but as a freedom lover, I really do think it's important to understand how this works, if we want to evolve as human beings. Basically what he is saying at the start, is that he is still going after the childhood pride he felt when other children were impressed with the car that brought him to school. That is a childish notion, which is often cleverly translated into a more mature story when people grow up, but it's still the same thing. And those who have a different kind of childhood experiences, may very well not have the right subconscious patterns to become rich like him, and following his example will not work for them. My point is, that the most (so-called) successful people (within our current success paradigms) are often driven by childhood notions and traumas that have turned into subconscious goto patterns, just like the rest of the people. The only difference is that successful people have learned these specific behavioral patterns based on their specific childhood experiences, but the principles are the same. Two things drive them (and the vast majority), namely unconscious instinctive fears and desires. Both drives make them prisoners in the sense that they don't know how to escape from them. Their (moments of) happiness still depend on the results of their childhood notions, which means they are actually only trying to relive the past over and over again, while they are unable to make truly free choices in the here and now. The idea of financial freedom, for example, is a kind of pseudo-freedom that depends on your financial circumstances, while inner freedom does not depend on any circumstances. People chase after these often difficult to reach goals, only to find out that the fear and desire impulses that got them there never stop. It will never be enough because the pleasure it gives is temporary. It's very much like a drug addiction; the more often you get high, the less the effect it has on you, and the more desperate the addict becomes for a new high. Most drug addictions are the consequences of childhood trauma (see Gabor Maté). The addiction is a kind of running away from the inner trauma through external means, which in many ways resembles the 'I wanna be rich', or 'I wanna be famous' addiction, for example. The inner pseudo-needs created during our childhood, are not actual needs anymore when we are adults, but they still feel that way to us because of our lack of true awareness when it comes to our childhood experiences. True freedom lies in (regularly) bringing these subconscious patterns and their accompanying emotions to full awareness without judgment or engagement, and learn to not depend on them anymore for you happiness here and now.
  • @EggchaserNZ
    Great podcast! lesson of the day would be to always hire a lawyer to check for any trademark infringements before going live. Kudos to George and his team for going through the storm!
  • @Eqclusivevideos
    The best podcast to date and I've been here from day one. I feel understood as a business owner and not alone. What an honest podcast. Thank you George!
  • @RO2.0
    Steven you ask the best questions! You ask, listen to responses without interruption. Excellent interview!
  • “I think you can come out of the other side of burnt out. The more you do, the more you can do.” WOW. This is so validating for me. Loved this interview.
  • @Aspenfawn
    I think there's a kind of tenacious focus that many people will never understand. It doesnt always make sense to the 3rd party, others often view us as extreme, family doesnt understand why you can't be happy in a 9-5.. it's a lonely road but that's just the price for the kind of intellectual satisfaction this kind of sole business ignition and success requires.
  • Haven’t heard of this guy before or the company but his story was inspiring to anyone who needs to get over themselves and follow their dreams. I enjoyed this podcast.
  • @GiumeConsulting
    I LOVE a lot the itnerviews of CEOs when you dont talk just about the success but the cost, being an entrepreneur myself that is very relatable and is amazing
  • I am having my breakfast and smiling/laughing as if I was sitting there being part of this conversation. Thank you for doing this, it is incredibly powerful to listen to these stories.
  • Financial planning is like navigation. If you know where you are and where you want to go, navigation isn't such a great problem. It's when you don't know the two points that it's difficult
  • @RobertKhoome
    One of the podcasts of the entire series but one of the fewest views. Madness! So informative and one of the most sincere and upfront conversations I've listened to.