Inside India’s Biggest Healthy Snack Factory | Business Case Study of Farmley

Masters' Union
Masters' Union
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Published 2024-06-15
Farmley, co-founded by Abhishek Agarwal and Akash Sharma in 2019, is revolutionizing the dry fruits and nuts market with innovative snacking solutions. Initially launched as a B2B wholesale supplier of dry fruits and nuts to major retailers like Reliance and Grofers in 2017, Farmley transitioned to a B2C brand in May 2020. With direct connections to over 5,000 farmers, Farmley ensures top-quality products through its five farm-gate processing units. The company offers over 100 unique products, including Date Bites, Roasted Peri Peri Makhanas, and Thai Chilli Cashews, reflecting its commitment to healthy and delightful snacking. Endorsed by former Indian cricket captain Rahul Dravid, Farmley has become a beloved healthy snacking brand and has seen significant growth, crossing the ₹300 crore annualized revenue run rate and achieving EBITDA positivity. Join us as the Off Campus team explores Farmley's journey and innovations, and discovers the secrets behind their success. Subscribe to @offcampusbymastersunion for more inspiring business stories.

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Timestamps

00:00 - Introduction
01:05 - Business motivation and brand aim
02:14 - Safety and quality checks
03:10 - Storage facilities and production
04:06 - Initial funding and supply chain
04:39 - Nut roasting and packaging investment
05:50 - Packaging methods and marketing
06:28 - Cost control and automation
07:05 - Date Bites manufacturing and success
07:42 - Top products and tasting session
08:32 - Date Bites profit breakdown
09:08 - Profit margins and revenue split
09:48 - Handling complaints and feedback
10:20 - Rahul Dravid’s promotions
11:00 - Outro
All Comments (21)
  • @user-jl4jk6dk5u
    I had tried their products, and went from casual to regular customer.😂
  • @Heretovibe08
    Man I love farmley!!! Super interesting video yet again 🔥❤
  • @abhivert
    I've been seeing so many Farmley ads; finally, I'll get to learn more about them.
  • @jacobgeorge4667
    I love that the owner speaks in English so everyone can understand him.
  • @niimesh
    Which online platform provides your products at lowest price?
  • @RashmiKishore15
    This series is very interesting! Business insights of famous brands is what I subscribe for :elbowcough:
  • @DrAkashraj
    ₹16 margin on a ₹40 product, which was supposed to be an entry level quick bite, which should have been a crowd puller by itself and should have been their marketing marvel, doesn't make any business sense to me, don't understand why every brand wants to do the premiumisation play, kisiko parle, britannia jaise mass-market banna hi nehin 😑
  • @Ac_DrZobia
    Baki channels bhi aisa content kyan nhi banate ❤
  • @sagartomar3461
    Arre yaar makahana ka ye idea to m do teen saal se soch raha hu jb bhi navratri me ghr me makhana ata h m yehi sochta tha ki makhane ko ese bheech sakte bhaut marketing hogi . You beat me to it bro 😢
  • @niimesh
    Is the product are organic? What are the levels of pesticides in cachew?