Inside India’s Biggest Healthy Snack Factory | Business Case Study of Farmley
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Published 2024-06-15
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Timestamps
00:00 - Introduction
01:05 - Business motivation and brand aim
02:14 - Safety and quality checks
03:10 - Storage facilities and production
04:06 - Initial funding and supply chain
04:39 - Nut roasting and packaging investment
05:50 - Packaging methods and marketing
06:28 - Cost control and automation
07:05 - Date Bites manufacturing and success
07:42 - Top products and tasting session
08:32 - Date Bites profit breakdown
09:08 - Profit margins and revenue split
09:48 - Handling complaints and feedback
10:20 - Rahul Dravid’s promotions
11:00 - Outro
All Comments (21)
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3 confused freshers meet the professor.
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I had tried their products, and went from casual to regular customer.😂
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Really appreciate him for giving us healthy snacks..
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Man I love farmley!!! Super interesting video yet again 🔥❤
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I've been seeing so many Farmley ads; finally, I'll get to learn more about them.
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Which online platform provides your products at lowest price?
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I love that the owner speaks in English so everyone can understand him.
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Are they listed in NSE/BSE?
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All d best.. Good work.. 🌹
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₹16 margin on a ₹40 product, which was supposed to be an entry level quick bite, which should have been a crowd puller by itself and should have been their marketing marvel, doesn't make any business sense to me, don't understand why every brand wants to do the premiumisation play, kisiko parle, britannia jaise mass-market banna hi nehin 😑
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This series is very interesting! Business insights of famous brands is what I subscribe for :elbowcough:
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I have used the product of farmley & it's actually good
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What is compny website
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Great content, keep it up.
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Love you master union ❤
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Can you make your packaging more environment friendly?
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Is it available In dmart
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Arre yaar makahana ka ye idea to m do teen saal se soch raha hu jb bhi navratri me ghr me makhana ata h m yehi sochta tha ki makhane ko ese bheech sakte bhaut marketing hogi . You beat me to it bro 😢
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Simply cut the square bar in 2 rectangulars. Perfect size for people like me who likes energy bars but cannot eat more than 2 bites.
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The ideas and work is outstanding but they should do some think to reduce plastic packaging!!!