Rory Sutherland on why humans must think irrationally during a time of great change
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Published 2021-10-20
Rory Sutherland, vice chairman, Ogilvy UK and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, was the keynote speaker at REBA's Employee Wellbeing Congress 2021. He believes people instinctively know how to be productive, and open plan offices don’t always enable that, especially in creative work which needs lots of uninterrupted time.
Now that the pandemic and the growth of network technology have enabled the widespread take-up of flexible working, and – much like the ability to pause and rewind live TV – there is no going back to how things were before.
“I think people value the flexibility of ‘when’ [they can work] just as much as they value flexibility of free time,” he said.
REBA’s Employee Wellbeing Congress will be back later this year. To be the first to know the details, register your interest to get ahead of the game: bit.ly/EWC22
All Comments (13)
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Rorey Sotherland, your public speaking engagements have such a positive effect on society. Please consider doing more!
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Absolutely love listening to Rorey Sotherland speak! Always a delightful and therapeutic experience. His talks have a profound impact on how I view the world.
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I can't get enough of this man's words
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I just love him.
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Every time i watch this man i learn so much. And I’ve already read his book twice. 😂
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Very worthwhile video. Find someone who hates work-from-home and you'll find a commercial property owner.
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Not sure how I got here but that was really interesting.
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What an amazing talk! Loved single minute of it😍
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Absolute genius
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A smart and intuitive chap; too much common sense for the “ruling” class.
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Masks: wearing a mask is not harmless.... that was the objection....
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Terrible head line completely off subject
