Billion dollar behaviours – Rory Sutherland

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Published 2022-11-28

All Comments (21)
  • Rory has almost hacked the role of the subconscious mind in transactions. He’s one of my favorite business lecturers and he might just open your third eye.
  • @SuperKillaki
    Rory puts a creative layer on the popular jobs to be done framework
  • @alstux
    This is a super good insight. I just found him a month ago and his way of thinking is genius.
  • Railway operating companies last thought is any sort of comfort for their 'sucker' passengers.....if Rory can change 'their' thinking and place seats at London Bridge station - then he truly will be a genius!
  • @zuratavas1401
    For the first time in my youtube experience someone ask for like while the like is already there.  Rory is a treasure.
  • Same mindset Rory introduced is factorial factorial experimentation design when continuing running experiments even if you found a statistical significance you will assume that there's other combination of factors that may lead to another answer
  • @JanaYoder
    Thank you for the food for thought! I am commenting because the almighty algorithm loves that, apparently. But also, I wanted to say thank you. :)
  • @petehatch
    The man is Benjamin Franklin 2.0. love him
  • @SamJay7
    Christopher Hitchens, Justin Bieber, Rory Sutherland - YouTube stars
  • @projectgolio
    Taylor spent ages testing hand shovels to figure out the optimal size. You can optimize a shovel but.. is that the most important challenge
  • @LenBappin
    Without wanting to sound flippant, I did wonder recently whether Rory is as smart and insightful as I think he is or if i just love listening to him. (of course smart and insightful, I'm just wondering if a proportion of how well I receive what he has to say is down to his voice).
  • @GaetsKrop
    He clearly knows where the camera is
  • @ctiebs
    The problem with popular solutions is that a lot of people are very clueless. Having a bikeable walkable city would be great. But if you even mention spending money on cycling infrastructure on something like my city's Facebook page, tons of people oppose it wildly. They cannot seem to understand the benefits of having space for bikes and pedestrians. Some people's vote should not count because they are terribly misinformed.
  • I always though the chicken crossed the road because it being chased by two men with a biscuit and it didn't want to become chicken sandwich