Strategy Development Simplified: What Is Strategy & How To Develop One? ✓
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Published 2017-07-11
What I’d like to do in about 45 minutes to an hour is to give you a sense of what strategy is, what tools we use to develop strategy, and then teach you how to apply these corporate level tools to our day to day lives through developing strategic thinking abilities.
So if you take this mini-course, by the end of it, you’ll very clearly learn what strategy is and its various levels such corporate strategy, business strategy, and functional strategies.
You will no longer confuse it with tasks or goals, then you will learn about Strategy Canvas with value curves. It’s a tool that will help you see the bigger picture, help you with the positioning of your offerings and hence develop strategies to become… unique. And while I am teaching you these, I’ll run so many case studies to make it crystal clear for you.
Then finally, the second half of the video will be the most useful part to you. Because in reality, you are probably not the strategy manager or the CEO of a large multinational company, you are probably not Coca Cola’s Chairman, so what I did at the 2nd half of the video is to customize strategy development so it can be applicable to your day to day lives. You will learn how to develop a strategic thinking that will apply to your work, apply to your family life, your school, in simple terms; your life. You’ll be a smarter person, because you’ll be more strategic in your thinking, you’ll have more success because you’ll be able to identify more opportunities, you’ll fail less because you’ll be able to identify risks even before they become apparent. And I’ll try my best to do the impossible and cover everything under 1 hour and make it super easy to understand. I’ll try but let’s see if I’ll succeed.
So, what is strategy;
Strategy is a word that gets used a lot and often in a wrong context. Most people confuse it with goals. Essentially, strategy is a roadmap to how we are going to win.
Where you are is your “as-is” state, and where you want to go is your “to-be” state. How you are going to bridge that gap is your strategy.
So, if I was to teach strategy to my children I’d say, you wanna reach the finish line first. You may walk straight to the finish line at 5 kms per hour,
Or you may extend your route, take more time as you have to travel more distance, but collect the speed boost on the way so you go faster at the end at around 20 km per hour. Collecting that speed boost to win would be your strategy.
now let’s get back to the adult world, in business, we have 3 major layers of strategy;
We have Corporate Strategy
We have Business Strategy
And we have Functional strategy
So, let’s start with corporate strategy;
All Comments (21)
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✅"Neither a 'grammatically perfect' resume from ChatGPT nor online job boards will ever land you your dream job. Job hunting for a dream job is a complex strategy, and Deniz's step-by-step instructions will guide you there quickly as it did for me in less than a month." - Mitra Ebrahimi - www.denizsasal.com/ ✅You can connect with me on LinkedIn; www.linkedin.com/in/denizsasal/
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I've been a corporate strategy consultant for over 20 years, and I readily admit that this is really, really good. This is largely what I tell people all the time. Nicely done -- compelling content, well-delivered.
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Feel so blessed to come across your content and you are now literally THE one channel I watch every time I get on YouTube. I’m in the middle of my career transition from operations to pm and can’t appreciate enough of how much you videos helped me understand this new area of expertise. So just wanna say thank you so much!
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I never seen someone explaining strategic management as simple and relevant like this.Great work . And really thankful to your second part especially on strategic thinking.very practical and informative Thank you
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Thanks Deniz, this is no doubt another great video. What makes you different from other, is how humble, simple and honest you make the explanation to be, as accurate as possible to be well spent in our shoes.
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Just watched this in 2020 and it’s one of the best trainings I’ve heard, full stop. Content, ease of delivery and application to real scenarios amazing👏🏾👏🏾👏🏾👏🏾
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Deniz - this is gold. Really appreciate you spending the time and uploading free videos for people.
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The second part of your speech is amazing. I completely understand the picture behind it and will adopt your method: asking my self consciousness questions. Thank you for your work!
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Filled in my mental gaps around strategy, much appreciated and thanks 👍 I have a degree in project and business but never put my studies into practice until now as I’m undergoing an apprenticeship. These YouTube videos are immensely beneficial and useful.
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This video explains S.M. elgantly for free and in 1 hour than I learned in my MBA 3 month +$4k and painfull long night studies. We really need to think about how we deliver courses at our Univerities; especially in our business schools. Thank you so much!
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This is the bestest video about strategic theory so far ...Thank you so much !!!! Looking forward to watch more of your vids ..
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Hello Deniz, This was the best one hour I spent in YouTube so far. thank you for producing valuable contents.
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Thank you for this. I run a small clothing, event & music production tuition company and as the only employee of the business it is hard to create plans for each of the products/services we offer. I will use what is taught in this video and hopefully I can create strategies that work! I have found that I end up being low on energy, creativity and passion when I overthink & it's sometimes hard to overcome this as business is not currently consistently profitable.
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Dang! This is the most valuable 1 hour i spent on YT. I learned a lot to this!
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I have just joined my friend in her IT consulting business and with this one session I no longer feel like I'm in the deep end. It feels achievable to be the support that she needs. I'm motivated to study further, Thank you.
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Hi Deniz, I am learning so much from your videos! The are so valuable and helpful. Thank you!
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You are my person of the year. Thank you! Is there any other commercial courses regarding the strategy, project management, business analysis and so on? Just can't stop watching your videos. It is just amazing.
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Deniz you are a man with passion, dedication and commitment.
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Deniz, Great Knowledge Sharing, Well done and keep it up
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Thank you. This is the first video of yours that I watched and I sensed a lot of value. I definitely would watch all your other videos. I am currently refreshing my acquired knowledge and skills, as well as rediscovering my raw potentials as I am aiming to connect more effectively, generally, to any business and/or personal relations, as we go through inevitable changes and advancements all around us. Declutter, refresh, simplify, then advance once again.
