GOOGLE ANALYTICS 4 Tutorial (2023) - Ultimate GA4 Beginner’s Guide

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Published 2022-02-22
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Google Analytics 4 is the latest version of the Google Analytics platform that provides insights into your website traffic and helps you understand your customer's behaviour.
Google Analytics 4 has been designed to provide a more streamlined and intuitive user experience, which should make it easier for you to get a better understanding of your data and act upon them.
Whether you're already familiar with a previous version of Google Analytics and want to find out about GA4 or are a complete beginner, this tutorial is for you.
You're going to learn how to set up and use Google Analytics 4 for your website, understand the basics of setting up a profile, tracking goals, understanding reports and much more.
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📑TABLE OF CONTENT
0:00 Intro
1:05 Setting up a GA4 account
5:51 Installing GA4 on your website
6:57 Adding Google Tag Manager to your website
8:33 Adding Google Tag Manager to WordPress
9:34 Adding Google Tag Manager to Wix
9:56 Adding Google Tag Manager to Squarespace
13:12 Home screen report walkthrough
18:55 Real-time report
21:32 Life cycle reporting
22:19 Acquisition reports
23:20 Acquisition overview
24:40 User acquisition report
26:31 Traffic acquisition report
26:48 Engagement reports
27:21 Engagement report overview
28:54 Pages and screens
30:29 Events
31:15 Conversions
32:57 Monetization reports
34:43 Retention report
35:50 User reporting
36:47 Demographics report
38:29 Technology
39:17 Analysis Hub
41:54 Advertising Hub
42:25 Configuration Hub
43:00 Conversion Tracking
48:21 Conclusion

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#GA4 #GOOGLEANALYTICS

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All Comments (21)
  • Thankyou this video is lifesaver for SMEs like us, god bless you! Anyway for those of you who manage your own website with wordpress, there's one tips from me. I was stuck at the first 13.00 minutes tutorial at this video. First I cant find the plugin Google Tag Manager, turns out that the new plugin of Google Tag Manager for Wordpress has changed its name to GTM4. And second once I done the step on minute 12 to 13, my Google Analytics won't track any data. It's says I've to wait 10 minutes, but I've been waiting desperately for hours to wait my Google Analytics working, turns out that I have to ticked the container code toggle to on (while defaultly it's thick in off). It's indeed not on the video because maybe it's the new plugin interface update. Hope it help :)
  • Knowing something and teaching others are two different things, the second one is much more complicated. You are one of the best teachers I found on YouTube.
  • Fantastic Quick walkthrough of GA4 in a very possible detailed way.❤❤
  • Thank you Luc, your training is fantastic :) to the point and well structured
  • Many thanks! Simple, full of info, straightforward to the point. So useful!
  • Dear Luc...I am a 64 year young geezer, running a website on the wix platform. You really made all my worries, incompetence and frustrations go away. Your tutorials are illuminating, clear, didactic and you have great teaching skills. Thanks a zillion.🙏🙏
  • @YTBenZ
    Thank you so very much for this detailed and easy to follow guide to set up GA-4. Very much appreciated!
  • @xenabss
    Definitely Ultimate! Thanks for going through the platform and providing the tutorial. Highly appreciated!
  • This tutorial is by far the best tutorial about Google Analytics. I tried other YT videos, and this video the THE BEST!
  • @jasonsadie
    Bravo, Luc! Straightforward and comprehensive walk through of GA. Thanks 🙌
  • @homeedconnect
    This is SO helpful! You are a great teacher. Thank you!
  • Thank you for your channel just in time Google Site asked me to transfer to the GA4 just now and then this playlist of yours popping out. Cheers!
  • @tomjonesse350
    What's up Luc; Thank you for the video (including your previous videos I watched). G4 was also new to me but thanks to your video, I am no longer confused and was able to set it up in a jiffy. You make complicated Google things easier for everyone to follow, understand, and implement. Unlike one of your British brother, your speech is normal and natural. You can have the best videos out there. But if no one can understand you nor comprehend because of your fast speech, then might as well not make videos at all. Yours are just right and very pleasant to watch and listen to. Thank you a million.
  • @printexplore
    absolutely fantastic. very clear and easy to follow. thank you so much for sharing your knowledge.👏
  • This is a great starter video for GA4. After watching, and taking extensive notes, I have such a greater grasp of how GA4 operates and what I can get from it. Thanks so much. Jim
  • Thank you, training was well organized, thorough in your explanation. easy to follow. I enjoyed following along
  • Thank you Luc, your training is fantastic :) The points are well structured and easy even I am newbie to this. Love from Malaysia :) Keep inspiring and sharing with us. Happy Marketing !
  • @GTS-Tuning
    I am 12 minutes in and I have already achieved what ive been unsuccessfully trying to do for 4 weeks. As a small business owner with a low marketing budget you don't understand how seriously valuable this video is for me. Thank you so much
  • @anitanijssen
    Thank you so much for the great video! I really enjoyed it and learnt a lot. Thank you for all the effort you put into it!!