IT BEGINS! The FORD CEO Just KILLED This TRUCK & SUV Market!

LOL, $76,845 dollars for an XLT, that is a $30,000 dollar truck end of story.

$107k? Not in this lifetime. FORD is nuts

I'm convinced that the pricing on trucks and SUVs were part of a "forced behaviors" initiative that failed. The EV market didn't take off and now they have to eat their over priced trucks.

$107,405 dollars is a joke, only fools who are burying themselves in debt are stupid enough to buy these trucks, that Platinum Ford F150 is a $40,000 dollar truck end of story.

Wallet wisdom. Don/t buy what you can't af-ford.

The Ford XLT at 1:38 That stickers for $76,845 in Canada, has an MSRP of $62,640 here in Texas (Grapevine Ford), and currently is online at $51,395 with $10,750 of rebates. And yes it's a 4X4. They are selling at these prices but not as fast as they did pre-Covid.

These prices are insane. I just bought a 2010 expedition limited, 45k miles, 5.4, with a very nice bumper to bumper warranty for 4 years or 55k miles. I paid total out the door $11,500. I could buy 9 of them for the price of 1 new one. Ford and the buyers are all 🤡

120k for a truck????? I paid 125k for my house in GA in 2002 and it was brand new. WTF

I saw 2 bronco raptors yesterday in Long Beach CA, Had no idea what the price was, also starting to see more and more new fords on the street here, $76K for and XLT in insane, its NOT even a FX4, I dont know how these folks could afford these trucks, man

With the cost of living, and affordability crisis we're currently in Mark, nobody can realistically afford Ford's over-priced junk! Jim Farley, same as Mary Barra has lost touch with reality! He is a dreadful C.E.O. and has NO idea what the average Ford consumer is really looking for. Ford leads the auto sector in recalls, quality is truly job none as they're trying to fix defective hardware issues on vehicle's with software updates, ABSOLUTELY RIDICULOUS! Thank you for doing another great video Mark, take care, cheers!

A rear slider. Woo-hoo. Be still my beating heart. Nice shiny mirrors! This guy cracks me up. I can't decide if he's being sarcastic or serious. LOL.

Vehicle companies got used to "chip shortage" prices.

As long as people are paying these prices won't change

What a sad waste instead of discounting them hugely I mean under 20$ grand, they are all gonna be recycled

I have ALWAYS been a Ford guy. Sadly with the experiences I've had with our 2021 F-150 and the way prices are now at the big 4 Truck builder's I am seriously looking at Silverado. They just give more realistic bang for lower buck.

These prices and angry Karen’s paying for these vehicles is turning me off of the pickup/suv market Back to a nice stick shift sedan for me

i remember back when a six cylinder 1/2 ton full sized truck was the low end bottom scraper base model...now ya gotta beg for a V8...if you can even get one in your particular model.

I’m seeing a lot of cars listed as used .. with zero miles… 10 grand off sticker… so they are selling cars and trucks … to themselves

Ford must have lost their minds. I ordered a RR in FEB. Its been "in production" for over 3 months. About to tell them to go fuck themselves. What kind of shit conpany cant build a truck in 3 months.

That pricing is lunacy.