How Professional Models Are Made (Very Satisfying)

755,848
0
Published 2021-11-11
This video takes us inside a professional model-building shop in Chicago called Presentation Studios International (PSI). They make models for all kinds of clients, but mostly for developers and architects. We get a tour of the shop from Robert Becker, an architectural designer and former employee. He helps us understand how models are conceptualized a little differently here than within an architectural office or in school. Here, they are almost strictly miniature buildings with the job of faithfully depicting a building design and serving as a persuasive tool to motivate investment. Then, we hear from Martin Chadwick, a life-long model builder to talk through the process of making high-quality miniature buildings and landscapes.

_Membership_
Join this channel to get access to perks:
youtube.com/channel/UCYAm24PkejQR2xMgJgn7xwg/join

_About the Channel_
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

_About Me_
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

_Contact_
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: designwith.co/
University of Illinois at Chicago School of Architecture: arch.uic.edu/

All Comments (21)
  • @Spyderman500
    I spent 40 years in the model-making industry. Made everything from architectural, technical, industrial design, medical devices, museum dioramas, commercial props, and toys. The best years was in the toy industry. It was a hard and rewarding career. Nothing better than working with creative people that love their craft more than money
  • Martin's going to have enough buildings to found his own city. Then he can put on a Godzilla suit and walk through it. I love this channel so much, by the way.
  • Very proud to have worked there! The opportunity to dissect and rebuild some amazing projects had been invaluable to my development as an architect.
  • When we lived in China, it was fun to go into the shopping centers and see the latest models for new 'luxury' properties being built. They were grand displays set up in rich areas to entice 'regular rich folk' to invest for exclusive access... usually to substandard concrete buildings with foundation and plumbing problems. But the models were BEAUTIFUL.
  • @word42069
    I feel like interning at a place like that during architecture school would have been an invaluable experience.
  • @aes53
    Really enjoyed this, though I did notice a conspicuous absence of balsa wood and x-acto knives😊
  • Hearing Martin talks about the sad story behind each model left unwanted inside the workshop brings the same vibe as the brick of Chicago video and i smile throughout the video just thinking about it.
  • @AtelierWong
    Making models in architecture school was a delightful part of the education process because you got to build the physical representation of your design and therefore you learned more about the practical and impracticalities of your proposal. A favorite part of the review process was having a professor savage a pristine model to make destructive /constructive point about how the design could be better in some way.
  • @diamond6256
    Mr. Chadwick. It was an honor watching you work. THANK YOU so much for taking the time. I'm in aw.
  • @katie9262
    I had the opportunity to work at a firm that built all their models in house- it really changed the dynamic between client and architect.
  • “It’s actually nitrogen assisted. (Pause) I don’t know what that actually does” 😂 love it
  • @thiagobnla
    last video I commented about how my dad used to own a model shop and someone asked if I would like to continue it, and that is exactly why it's not possible to simply "continue"something like this. is a huge operation, especially when it comes to marketing material, such as these hyper detailed buildings. also, the 2008 recession, when every real-estate company broke, the marketing departments were cut off, letting a lot of projects on hold, bringing down a lot of shops like this. it's a fascinating world, to say the least, but a very complex one and envolves a LOT of money and investment
  • @CarNerd7
    architecture models, and models in general are such beautiful things!!
  • @Shawn666Hellion
    Models show more than what a computer will,this would be a fun job
  • I love seeing physical architectural models. I work in BIM so seeing digital models all the time is pretty normal, but there is something much more real about a physical model.
  • @VN88ph
    Oh wow. One of my fascinations when i was a kid and up to now it gives excitement to me seeing these in person..
  • @AbrahamLure
    I started my love for architecture in 3D modelling. However I've gotten really into making the physical models themselves now and I don't think there's any turning back! It takes a lot more time and work but it's so much easier to visualise and "feel" the space of the building!
  • @GonDFRD
    the quality of these just keeps increasing! thank you so much for such amazing content, Stewart!!
  • @leokimvideo
    I've had the pleasure of blowing up models like this, larger scale and often made with slightly different materials that were frangible.