The Evolution of Jaclyn Hill And Her Content

Jaclyn waited WAY too long to launch Jaclyn Cosmetics. She could have been one of the first Youtubers to really come out with their own brand, but instead she got so caught up in Morphe that she completely missed her prime. By the time she caught up, the market was already way too saturated and people were already starting to distrust her. She really should have launched when she peaked after Champagne Pop and the first Jaclyn Hill palette. Edited for spelling 🙄

I hate the jokes about her face and her weight. She is no angel but no one deserves that and that must be so hard to see

Unpopular opinion: Morphe should have taken way more responsibility for the vault. Jaclyn is an influencer who collaborated with them, not an owner. She isn’t responsible for quality control issues. Morphe did her dirty and let her take the blame for their shady business practices.

Morphe seems like the Raid Shadow Legends of the makeup world.

jaclyn hill seems like she was born to be in some mlm lmao she's really convincing but at the same time she keeps it casual so you dont notice a friendly chat is basically a sale pitch

“Consumerism” is the first word that comes to mind when I think of Jaclyn and her brand.

Dude...lipstick-gate was LAST SPRING?? It feels like it was yearssss ago!!

to put it simply, jaclyn is NOT cut out to be a CEO. the pr major in me cringed so hard at her response to the lipsticks! i even did a case analysis on it for my crisis communication class bc it bothered me so much 😂

Smokey Glow: "Her brand is always going to be under a microscope" Me: Literally

When you get an “evolution of” from Hannah and a deep dive from D’Angelo in the same night 👁 👄 👁

There’s something to be said about people crucifying women over men in the beauty community. To my knowledge, Jaclyn hasn’t had such a long standing history of disgusting behavior like Jeffree. His launches also face similar problems to Jaclyn’s. Yet Jaclyn gets crucified and Jeffree stays okay. How does this keep happening? Keep the same energy y’all.

“From a 2020 prospective...” Hindsight really is 20/20

I think the evolution of Safyia Nygaard would be really interesting

I think a lot of people, including myself see the old Jaclyn as a representation of a bygone era of beauty YouTube. Watching her progression from doing beauty and makeup because she loved it, to her doing it purely for business aligns pretty much exactly to what happened to the beauty space on youtube. It's sad to see. I think now people are becoming tired of the insincerity and we are starting to see another shift in beauty YouTube--one that leans towards realistic beauty advice and honest communication, and it's a change that I can't see Jaclyn being comfortable with.

You know this year has been weird when you see videos of strangers hugging and you think “ew COVID”

I would LOVE to see the evolution of Pat McGrath. How did she come to be so successful? As a black woman myself I'd love to learn from her story

I feel like Michelle Phan would be really fun for this series. I feel like she’s one of the OG beauty channels, and especially with how much her content has changed and is now no longer is really on YouTube anymore, would be really fun to explore.

Makeup isn’t made/produced in “labs”. Makeup is produced in factories. Saying “the lab” isn’t accurate. I grew up in a town where lipstick and perfume were produced and I knew people who worked in the cosmetic factories. Development of the product is done in a lab and mass production happens in a factory.

Enjoyed the video! Just wanted to correct some things here as someone in the beauty industry who also arose at this time: Patrick Star, LauraLee, etc are not “First Gen” Beauty Gurus, The “First Gen” Makeup Beauty Gurus are Michelle Phan, JuicyStar07, AndreasChoice, JLovesMac01, Jacqueline Hill, Jackie Aina - Formerly Known As LilPumpkinPie, Nicole Guerro, Kandee Johnson, ItsJudyTime, DulceCandy, BubsBeauty... the list goes on, but certainly NOT the former... PStar, LauraLee, etc would be considered the “New Generation” of Beauty Guru. Also, the Makeup/Beauty Guru “Boom” was in the year 2012-2016... that was when the industry was solidifying and gaining real steam as a viable career path. What we see now is not the “Boom” of Makeup/Beauty Gurus, it is the Manifestation of the second generation of Makeup Gurus going after the career path created by the “First Generation” with specific intentions to monetize it for financial gain through any means necessary, and most times through intentional controversy. It’s important to correct this information because you have such an informative series here that I feel like it should be accurate for anyone wishing to use it for reference. 2012-2016 was the “Golden Age” for us original beauty gurus. Right now is the continuation of the career path that many of us helped to build. XOXO!! ❤️❤️

As someone who watched the beauty community from the very inception in 07-08, People keep accrediting Jaclyn hill for the first mainstream collab but it was actually Michelle Phan with sephora and then Làncome back in 2010 and 2011. I wish ppl would stop giving her this credit. Yes she had the first MAJOR collab but it was NOT the first collab in general.. Michelle Phan was also the first beauty guru who started the modeling intros with music. She is the one who needs to be credited for the editing styles. She was before her time and adding creativity to her tutorials by adding back drops, voiceovers, skits and using high quality camera equipment, whereas everyone else wasn’t. 20-23 year olds keep talking about the new generation being the first and they weren’t. It’s understandable that you all don’t know this because most of the new viewers were in grade school when the beauty community was first forming. The Patrick Starr and manny MUA and jaclyn Hill etc. (because they joined as the community peaked) were NOT the first generation. It drives me bonkers when ppl say this, totally erasing the actual First generation who fought to make their content worth being paid for and made sponsorships possible and other paid content possible.