Playing to Win: How Strategy Really Works
98,706
Publicado 2013-03-22
Moderated by Joel Kurtzman, Milken Institute Senior Fellow
March 21, 2013
4:30 p.m.-6:00 p.m.
Santa Monica
The brands are familiar, but the approach is brand new. In "Playing to Win: How Strategy Really Works," two of today's best-known business thinkers explain how strategic planning helped Procter & Gamble double its sales, quadruple its profits and increase its market value by more than $100 billion in just 10 years.
At this Milken Institute Forum, authors A.G. Lafley (P&G's former CEO) and Roger Martin (dean of Toronto's Rotman School of Management) will explain the strategy behind one of the most successful corporate turnarounds of the century and how leaders of companies big and small can use these techniques in their own organizations.
The authors boil down the strategy to two factors--where to play and how to win--and demonstrate how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer and Febreze.
Todos los comentarios (6)
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Watched this session a few times now over the last few years. The clarity, structure, and insights I've learned are really valuable. Thanks for sharing it
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I need the real book
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A great video and a great book indeed. The only problem was that the average age in the group was somewhat 50 to 60 years old (judging from the half white half bald heads at the end when the camera zooms out). Not really the demographic that you hope to get inspired about strategy. I hope the book managed to sell to young people. I am 34 and I fully recommend it!
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M
