How to develop a strategy that wins in competitive markets | Roger Martin

2:15 How do you define strategy? 1) Where to play and how to win 2) Strategy vs planning: Complements, not substitutes 11:13 How does Military vs Business Strategy compare? 1) Military: What mattered were our capabilities and that of the competitors’, as well as the things that we will do vs the things they will do 2) Business: Started similarly, but evolved to include and put greater interest in the consumer 3) Strategy for competing vs for winning — which customers will you serve better than everyone else? 16:05 How do you create a winning strategy? 1) Understand your customers really well to develop the capabilities to serve those customers in a unique way. 2) After knowing who your customers are, you enter into the creative act. What’s a theory for how I might serve those customers better than anybody else? What are they missing? Is there something they long for? 3) Come up with a variety of theories and test the logic—which of these do we think has the best chance to create a win?

YouTube is good because of such content - a salute to Mr. Roger Martin

Great episode. Already knew Roger Martin from his video "a plan is not a strategy" but now also ordered his book. Will arrive shortly.

15:59 Q - What do you need to create a strategy? 16:59 Q - What is the next step after understanding the customer? 20:26 How many possibilities should a strategy session comes out with? 21:56 Summary 23:25 Q - How many segments can you select to play? 27:51 Q - Is being no 1 a segment in a checkpoint? 30:30 33:30 Q - How do choose the most likely winning option? - What need to be true? What we worry not likely to be true? 35:55 Q - How long does this process takes? 38:00 44:02 50:12 54:09 55:09 57:19 57:49 Management Systems 1:04:49 Summary Management Systems 1:09:57 Q - How do you measure strategy? 1:13:57 Q -

32:29 It’s a great for customers. REAL CHOICE . Choice. Real choice! Great point.🙌

Love that being good to humanity - thank you Roger.

That's a great nugget that I have never heard before from Prof. Roger Martin: "You don't try to kill the competition, you try to convince the competition that they can beat you elsewhere". I guess that this is how you could best tell if your mix of Strategic Choices was successful, besides reaching the Winning Aspirations.

"Strategy is defined as choices. Choices to do some things and not others. An integrated set of choices about where you are going to play and how are you going to win where you have chosen to play." Great, but that is only part of what Strategy is. More precisely, that may be the definition of Strategic Positioning on Strategy's two dimensions (where-to-play and how-to-win). Multiple companies may aim to achieve the same positioning, but only some may succeed. Why? Because, starting from what capabilities they posses today and what resources they can mobilize (never the same for two separate companies), they may be able to fill the gaps between (X) the capabilities required to turn those Strategic Choices into reality and (Y) the capabilities they currently have. Or may not be able to do that. So, Strategy is about (a) making the right choices (Strategic Positioning), resulting in a required Capabilities System to support those choices and (b) filling the required capabilities gaps to turn those choices into reality (Strategy Execution). Therefore, Strategy without either (a) or (b) is not Strategy. The case of (a) without (b) is Strategic Positioning. The case of (b) without (a) is Operational Improvement (w/o strategic purpose). Neither case fully represents Strategy.

strategic thinking in business and personal contexts is in my view one of the most underdeveloped skill that we should all take a pause and commit to developing. valuable dialogue with inspiring insights from both. you should invite him back for another and explore the many layers of how the chances for success can be elevated, and perhaps codified. btw, roger's talk at davos in 2013 is also worth your time.

This is excellent. Thank you.

The "tallest local peak" is a good reason to consider a matrix of potential choice types to consider. For instance, if you consider 3-5 choice types for WTP and HTW, you would look at a 3x3 or 5x5, or 3x5 matrix of choice types, therefore considering 9, 25, or 15 combinations. Not all of them may work well together, but one or some of those combinations may potentially be your most successful Strategic Positioning.

"Strategy and Planning are two different things." That is correct, but only for Strategy as a construct of choices on Strategy's two dimensions and capabilities required to support those choices, resulting from a process called Strategy Formulation, or Strategy Development. At the end of that process, you can say: "This is my Strategy!". Great, but that is only an intention, an aspiration, a statement. As brilliantly might it have been formulated, Strategy as a process, more precisely as Strategy's Management process, incorporates much more than that. Since bringing your Strategic Choices to life requires to fill the gaps between the capabilities that you posses today and those required to support the choices that you have made, you actually need a plan about how will you fill those gaps. You need Strategy Execution, which means Strategic Planning, as a process of producing the consequential Strategic Plan, and the process of executing that plan. So Strategy Management, as process, is Strategy Formulation + Strategy Execution. Therefore, "Strategy and [Strategic] Planning" are not quite two different things. In fact they are the two faces of the same coin: the Strategy Management process.

I agree. Strategic thinking is for personal and business contexts. As the owner of two small learning companies, I've helped entrepreneurs and executives on the one hand and parents/students on the other. It's amazing to see how kids excel once given a framework for decision making. Infusing that method of thinking throughout communities is as difficult or moreso than doing so throughout an organization. Yet, it's a challenge that I've recently embarked upon.

Wow. The min 47 is hitting hard wright on what we're seeing in the today's AI battle, with OpenAI "teaching" Google how to do AI. I'm a big fan of the work of Dr. Roger Martin. Thank you for this masterpice interview.

1. Be the player 2. Rules of the game. 3. Who's your completers . 4. What stg. there're in this game. example 5 marketing stg. 6. What's problem faceing , how to handle .7.What stg. they used in game. 8. How to win the game. 9. Most winners often use is Stg. Mix.

Fantastic talk. Thank you for the high quality videos.

Amazing. Absolutely amazing interview.

This was so helpful! Thank you!

incredible. thank you

Great talk!!!