The Rise & Fall of The Disney Channel

Published 2022-07-28
Explore the untold history of The Disney Channel! From its origins in the 1970s, the channel’s near collapse in the 80s, the peak in the 90s & drastic changes into the 2000’s & Today.


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PRIMARY SOURCES:

The Disney Touch - Ron Grover

Prince of the Magic Kingdom - Joe Flower

www.infinitydish.com/blog/history-cable-tv-enterta…

TDC Opening Day & Countdown Launch - archive.org/details/tdc-launch-pack-opening-day-co… - waltsvault

A Report on the upcoming launch of The Disney Channel - Entertainment Tonight - archive.org/details/tdc-launch-pack-opening-day-co… - waltsvault

Uploader main page for Disney Channel Launch Pack footage- archive.org/details/@waltsvault

ADDITIONAL SOURCES:

J-BoZ61, SN9DA - DeviantArt.com (DC logos)

blog.bendbroadband.com/business/2013/09/23/happy-b…

www.cablecompare.com/blog/the-complete-history-of-…

en.wikipedia.org/wiki/List_of_Disney_Channel_origi…

www.fordlibrarymuseum.gov/library/document/0017/00…

lostmediawiki.com/Dreamfinders_(unproduced_Disney_…)

www.mouseplanet.com/12387/Dreamfinders_The_Disney_…

Dreamfinder Script:

archive.org/details/DREAMFINDER - Waltsvault

www.cablecenter.org/the-barco-library/the-hauser-o…

www.c-span.org/video/?88768-1/disney-channel-launc…

www.c-span.org/video/?88713-1/women-cable

www.c-span.org/video/?599-1/hollywood-cable-indust…

www.thetvratingsguide.com/2020/02/tvrg-ratings-his…

Inside the Rise of HBO - Bill Mesce, Jr.

variety.com/1998/tv/news/disney-shifts-to-basic-11…

d23.com/a-to-z/disney-channel-premiere-films/

en.wikipedia.org/wiki/Disney_Channel


VIDEO & IMAGE CREDITS:

(In Order of Appearance)

(The rest are continued in a pinned comment)

90s Toy Commercials Vol. 2 -    • 90s Toy Commercials Vol. 2   - The Comic Coalition

Disney's Aladdin for SEGA Genesis -    • Disney's Aladdin for SEGA Genesis (19...   - Genkisan

Disney Channel Pre-Launch 1983 -    • Disney Channel Pre-Launch on "Enterta...   - TooniFNT's Tape Trove

1991 Free Disney Channel Preview -    • 1991 - Free Disney Channel Preview (J...   - TheClassicSports -

Dumbo’s Circus - A Lion Needs a Mane -    • Dumbo's Circus- A Lion Needs A Mane [...   - The DVD Hole’3’

Disney Channel Commercial Bloack 997 -    • Disney Channel - Television Commercia...   - Analog Commercial Compilations & Blocks

Mousercise 1983 Episode 19 -    • Mousercise 1983 TV Full Episode 19   - Mary Woodhouse

Welcome To Pooh Corner Intro -    • Welcome To Pooh Corner Intro (First V...   - HunnyPot

Disney’s Our Channel Music Video -    • Video   - RetroCommercialsGuy2000

Disney Channel Commercials June 28th 1985 signoff -    • Disney Channel Commercials, DTV, and ...   - VideoRewind

The Disney Channel Freeview Winathon promos November 1987 -    • The Disney Channel Freeview Winathon ...   - Mickey’s VHS and Betamax Finds

TDC Opening Day & Countdown Launch - archive.org/details/tdc-launch-pack-opening-day-co… - waltsvault

Uploader main page - archive.org/details/@waltsvault

The Disney Channel Countdown Launch - April 18, 1983 -    • The Disney Channel Countdown Launch -...   - Walt’s Vault

Dinosaurs: The Terrible Lizards -    • Dinosaurs: The Terrible Lizards   - Stefan Grabowski

The History of Television -    • The History Of Television   - Tech Nerd

John Logie Baird and the Invention of Television -    • John Logie Baird and the Invention of...   - MIX iT

“TV is King” - BBC Film documentary - The rarest television technology on earth - 1994 -    • “TV is King” - BBC Film documentary -...   - LEMAN PRODUCTIONS Ltd

Baird televisor(the first television)1926 -    • Baird televisor(the first television)...   - Jawwwp

Texaco Star Theater video 1 -    • Texaco Star Theater video 1   - Classic Television

Vintage old 1950's Westinghouse 17" Lynwood Television TV Commercial -    • Vintage old 1950's Westinghouse 17" L...   - Vintage Fanatic

Westinghouse Television Set -    • Westinghouse Television Set   - suprnovadf2

Westinghouse 1956 TV Set commercial -    • Video   - Cria56

All Comments (21)
  • Hey all! So wow...I can't believe how long this episode took to get out! On top of the length of the video itself & complexity/number of all the video assets, I wound up catching COVID last month...it took weeks for my voice to recover to where I felt it wouldn't be incredibly distracting to continue narration, and even then, it was still a struggle to get through recording. So long story short, this episode would've come out quite a bit earlier, but alas...it's here now! I hope you enjoy this labor of love. Mark (Credits continued) NEW 1964 LINE OF ZENITH TELEVISION SETS! - https://www.youtube.com/watch?v=BGSBLcWAHV4&t=686s - Steve Kosareff GEC 405 Television factory Coventry 1960 - https://www.youtube.com/watch?v=uGzu7vpowHY - Vintage 405 line Television Save Free TV Promo 1970s - https://www.youtube.com/watch?v=EBJGt5YW-d4 - videoholic50s60s70s Computer Image Corporation 1975 Demo Reel - https://www.youtube.com/watch?v=tETXbPu73Zc&t=404s - Big 13 The HBO Pennsylvania polka festival 1973 - https://www.youtube.com/watch?v=mx75lPJSqKE - terry kline Space Down to Earth - https://www.youtube.com/watch?v=TNOfuQWJqNU&t=34s - US National Archives - National Aeronautics and Space Administration Ancient Showtime & HBO Graphics late 1970s - https://www.youtube.com/watch?v=4YrFhcVigtU&t=24s - videoholic50s60s70s Wometco Home Theatre 1979 - https://www.youtube.com/watch?v=YTqwR8rgyC0 - Mike Rivest SelectTV movie intro - https://www.youtube.com/watch?v=wQ-WK-SdV0Q - The Media Hoarder “Magician Mickey” - Walt Disney Company A Report on the upcoming launch of The Disney Channel - Entertainment Tonight - archive.org/details/tdc-launch-pack-opening-day-co… - waltsvault Walt Disney’s Mickey Mouse ‘Giantland’ - Walt Disney Company Walt Disney’s Mickey Mouse ‘Orphan’s Benefit’ - Walt Disney Company The Mickey Mouse Club (1950s) - Walt Disney Company Walt Disney’s Mickey Mouse ‘Hawaiian Holiday’ - Walt Disney Company The Computer Wore Tennis Shoes - Walt Disney Company The Parent Trap - Walt Disney Company 3/7/1978 HBO Promos - https://www.youtube.com/watch?v=df0TvQ8S_z4 - EWJxn Media Archives Ancient HBO Graphics and Previews from 1977 - https://www.youtube.com/watch?v=eXZR3n8AihE&t=53s - videoholic50s60s70s - Home Box Office INc Snow White Live at Radio City Music Hall 1980 - https://www.youtube.com/watch?v=AKmW5xxpXfk - Chris Johnson Disney Channel Launch with James Jimirro - C-SPAN - www.c-span.org/video/?88768-1/disney-channel-launc… BDisney’s Wonderful World 1981 Intro - https://www.youtube.com/watch?v=jTtk_h1BbjY - MemoryMuseum Walt Disney (1981 Extended Opening Sequence) - https://www.youtube.com/watch?v=ivvzZVuTD2g - K.J. Norman Space Shuttle - Communications 1980 - https://www.youtube.com/watch?v=gYcUBDlONAo - AIRBOYD Disney Channel Promises squeaky-clean programming - The Philadelphia Inquirer, 1982 An Adventure In Color – Mathmagic Land - The Walt Disney Company TDC Opening Day & Countdown Launch - archive.org/details/tdc-launch-pack-opening-day-co… - waltsvault Uploader main page - archive.org/details/@waltsvault Star Tours Press Conference 1987 - https://www.youtube.com/watch?v=qtLe78EfbRo - ProgressCityPublicTV Disneyland 10th Anniversary - The Walt Disney Company Walt Disney One Man's Dream (1981) - https://www.youtube.com/watch?v=Ud2SbLXVwCI - Chris Johnson
  • @blacksun3884
    This man rattled off disney movies for 4 minutes just to shut up the "you didn't mention" crowd and I respect it.
  • @FullForce098
    That point in every story about Disney history: "And then Michael Eisner walked in"
  • @Wendish1971
    As a Disney+ subscriber, I actually get more joy from watching the Disney channels in my Disney resort hotel room than streaming. There is something to be said for just watching what's playing on TV at the moment versus scrolling through various options on streaming until finally landing on one that you might possibly want to watch. God, I sound like a Boomer.
  • @jml6263
    I remember every time a Disney Channel Original Movie would come on when I was at my dad's house (we didn't have cable at my moms) it felt like such a gift. So many good memories of all those movies, I don't care if they're good or not.
  • It’s SO weird to hear Austin and Ally listed among shows like Hannah Montana and Wizards of Waverly place, in my mind it came WAY after those but really it didn’t, A&A started the same year Hannah Montana ended. It’s just odd how I feel like those were two completely separate “eras” of Disney Channel when they really weren’t
  • @CaptainJZH
    that clip of walt disney firing a gun at the ground and demanding that the singers perform is pure gold lol
  • Hearing all the different DCOM's being listed off, it was so interesting spotting the specific wave that helped definite my childhood. Somewhere between Halloweentown and as late as Wendy Wu is where the nostalgia lies.
  • I gotta say, seeing Walt Disney himself on camera talking about his movies and theme parks felt amazing, it felt like he really cared about his company.
  • @becmartin7998
    My mom let me stay home from school the day the Disney Channel premiered. I remember being so excited seeing the Mickey satellite for the first time!
  • @jiixn3058
    15:52 Imagine your a kid in the 80's, falling asleep well watching Disney channel, your in the living room with al the light of, to then be awoken by this noise.
  • My Dad was an Imagineer for 30+ years, working mostly at Walt Disney World in Florida. We also lived in France briefly while he worked on the construction of Disneyland Paris. To say we were a Disney family is an understatement. My younger sister and I would watch The Disney Channel pretty much non-stop. You and Me, Kid was my favorite, while Welcome to Pooh Corner was my sister's. I discovered The Beatles from watching a documentary on them that aired on The Disney Channel late one night. I will always look fondly on those days, when we were still young enough to enjoy Disney entertainment without the cynicism that always seems to spring up once you become an adult.
  • The level of quality of this video is stunning, what the platform needs, amazing video, I remember watching Disney Channel from 2005-2014, I never knew the channel had such a long and amazing history.
  • I love the "just to name a few" right after Mark lists every single DCOM.
  • @STSGuitar16
    It won’t be the same for kids today. Back when I was younger, everyone watched the Disney channel. Like every single person in any of my classes in elementary school saw all of those old classics like Zack and Cody and Even Stevens. See, we didn’t get a choice of what show or movie to watch, they got chosen for us and so we all were watching the same stuff. I think that’s a big part of the nostalgia, too. These days, every kid will be watching something different and they won’t share that bond like we used to.
  • @YTubeBrowser
    I was an 80s kid. My parents got satellite and subscribed to the Disney Channel, and that changed my world. I loved everything Disney, old and new at that time. The most memorable (for me) were the holiday content, like Disney’s Halloween Treat, and a Disney Christmas, each consisting of old Disney cartoon shorts sewn together with a narrator, plus the respective seasonal movies. I thought I’d never see stuff like that again. Then YouTube came online and I’m able to find some of the old material (if it hasn’t been removed for ‘copyright’ violations). With Disney+ online I’m hoping they’ll bring back more of the late 70s/ early 80s stuff for us ‘old’ kids.
  • @ACGreyhound04
    The modern equivalent of $45 a month for premium cable channels?? Holy cow!!! I didn’t realize how loaded my parents must’ve been back in the day to get HBO and Disney back in the 1980s!! (Of course, I was still jealous of my younger cousin, who got first-run copies of Disney movies on VHS, because her uncle was an engineer working for Disney). My granddad, who was one of the first people in his town to get cable back in the 1950s, also must’ve been doing well in his graphic design/painting business at that time!
  • @Larry
    I love the fact that early cable TV movies were literally them filming live in the local movie theatre. 😂
  • Why have I never seen that clip of Walt yelling SING before? That was gold!
  • @rolfathan
    That 1997 rebranding was that gradual change that lost me so much. I loved back when they were playing stuff without commercials, tons on cool animation (The Last Unicorn? The animated Hobbit and Lord of the Rings? The Dark Crystal?) the rebranding started to turn to all original, yet fewer and fewer classics shows and movies from the company.