Only Pro Marketers Use These Untapped Marketing Channels
Publicado 2024-06-27
Are you tired of spending your advertising budget on the same stale channels?
Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow clickhubspot.com/cmt
FREENOW www.free-now.com/uk/
Lenny Rachitsky x.com/lennysan
Grammarly www.grammarly.com/
A Clockwork Orange en.wikipedia.org/wiki/A_Clockwork_Orange_(film)
Timestamps
00:00 Advertising trends and strategies.
04:33 Billboard advertising can be effective targeting. Consider influencers.
07:33 Authentically engage creators, incorporate flexibility, provide unique content.
13:02 Measuring YouTube ad impact on revenue.
14:43 Creating an effective hook for marketing content.
18:36 Uber's effective mobile advertising targets captivated audiences.
23:27 Company collaboration to showcase each other's products.
Resource
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Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fres
Todos los comentarios (9)
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👇 Grab This 👇 ➡ [Free Download] Get the guide to integrate AI tools into your content creation process clickhubspot.com/cml
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Please, more paid ads talk! Very helpful for beginners to the game who are entrepreneurs since paid ads work faster than long term brand building
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I definitely enjoyed the paid ads discussion more than a lot of videos you’ve made. More relevant to a larger number of people getting started.
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Loved it fellas. One of the only podcasts where I often find myself laughing along! Can you do some more newsletter content for me? 😁🙏
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Can not thank you enough for all of the tools and recommendations. These are truly invaluable in our agency.
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I'm digging this ad network idea of Kieran's. It made me LOL because it's a total call back to those reciprocal link exchanges that some of us (it was me🙋🏻♀) used in the late 2000's. You can take the marketer out of the black-hat SEO biz but you can't take the black-hat SEO biz out of the marketer. 😆
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New sub. This is a revelatory and informative episode. Please produce more like them.:)
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How about utilizing content from your creator partnerships on YouTube? I agree that YouTube is still heavily underutilized (especially amongst SMBs), but if the big friction is still the video content creation, why not leverage existing content you've coproduced with creators you've partnered with? I'm guessing it depends on the creator you are working with because it likely won't work as well on YT due to differences in audience, but what do you guys think?
