3 of 5 Food Trucks Fail… Ours Didn’t. Here’s How!

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Best advice is get a 40k truck and save your money. They massively overpaid for this truck for a start up. It looks amazing. But if the food is good you will take the same sales in a 40k truck

I think it’s refreshing to see an interview that talks about the truth of a start up company. The first year is always the hardest, and this couple shared all the lessons they have learned along the way. They didn’t let it change the quality of their food. They stayed committed to providing healthy food. They adjusted where they take their truck and how they incorporated private functions in their business. There is a lot of great information here if people don’t just look at the bottom line dollars. Also, they started at the very end of the summer/beginning of fall, so it hasn’t even been a full year. If summer events and sales had been included for last summer or 2023 summer, the numbers would be much different. They stated weather is a big factor.

#1 Key with a food truck, Set A Minimum! It will save you the headaches of loss of money! Loved that she mentioned that.

Starting your own business is an extremely commendable pursuit.

I love this couple. Their business works because they have each figured out their strengths and divvy work based on that. Also they went in with purpose right out the gate, look at that branding. It says I'm here, I didn't come to play. Congrats Nick and Jada, wishing you grow from strength to strength.

Most food trucks that fail are ran by chefs..... The most profitable trucks I know(and we run one) are not foodies, they are business people first and are not restrained by lofty ideas of the food but rather the day to day business of making money. Serve a good product fast and at events with the odds stacked in your favor all while controlling all costs. There are Chef run trucks that make it big, but it's not the norm. These two should be taking home at least double what there are.... Direct costs are too high.

thanks!!!! please more foodtruck content, i cant survive without!!!

Wish you guys would be more honest about posting numbers like this for click bait.. Big difference between gross and net. How long to pay back for cost of the truck. How many hours worked?

I love these two! ❤ the love is wonderful that they have for each other.

That $362k is in REVENUE though just to be clear...Huge difference. They don't "make" $362k per year. In fact, he said their profit margin is only 20%, which is very low margins! That means they aren't even making $80,000 per year...that's solid but not that much really, especially after tax.

That's awesome! love this channel. Hope my Beach Resort will do well when we open next year in the Philippines!

What a great video. I don’t know how but I’ve been searching this topic and suddenly I see a person who I used to work with from around 2009-2011 Nick from the Post Office in Bellingham Washington. I was the custodian for both offices then, such a shock to see him he was my manager then, I know he got a postmaster position then I never heard anything more. I really loved seeing him I hope you’re doing well, hope your family is doing well too. Much love and prayers. Hopefully this message will get to you somehow. 😊

❓ maybe I miss something, but the math doesn’t add up to me. If they have an average month of $30,000, that’s 360 K per year, let’s just round up and say 400 K per year and the profit margin is 20%, that’s quite a bit of work for only 80 K take-home for two people

Wow this couple is great. They took a leap of fate and made it amazing business. So cool. I love their food truck and the menu looks very healthy. Really nice 😅👍🏻👍🏻👍🏻😹. Good job

Seems like a super stressful business with the amount of expenses, i wish them all the luck with it! Interesting video for sure.

$300,000 in revenue per year. A 20% profit. That is $60,000 in profit. $30,000 for each owner. They had to go into debt and work 50+ hours a week each. Unless they can 2-3x the revenue and keep the same profit margins. Working at a regular job is better. You can get paid a lot more as a chef, not have to go into so much debt, work a lot less, have less stress. How much can you scale a food truck? *I am assuming the labor cost does not include their own labor/salary and their loan repayment is included in the overhead costs.

Been there done that. Unless they scale up it will be difficult to survive. The hours, stress and work load won’t be worth it with those margins Regardless good luck to them.

Hi every day I'm checking your notification for new videos please keep posting good luck love from dubai..

For context - Toast says the national average for food trucks depending on Metro size is 20k-42k/month.