The Man Behind the Sidemen's $100M Empire
793,978
Published 2023-08-21
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Jordan's Podcast: @jordanschwarzenberger
00:00 Who is Jordan Schwarzenberger
2:41 Jordan’s background before managing the Sidemen
4:45 The 2016 Charity Match
8:01 The 2022 Charity Match
10:30 Building intergenerational fans
11:40 How Jordan became their manager
14:20 The Sidemen’s secret sauce process & Jordan’s pitch deck
16:50 Talent manager vs talent agent in the UK
18:30 How the Sidemen gave him a shot
20:00 How Jordan’s compensated
22:22 The Sidemen brand before Jordan
23:29 Tanya
24:50 Being a single-client management firm
27:25 How should smaller creators look at talent management?
28:54 Sidemen Sunday
30:30 Tanya
33:00 Treating YouTube with high end production values
36:00 Starting Sides
41:53 Feeling pressure after the Sides launch
47:20 Side+
53:20 Side+ pricing and revenue
56:40 Dealing with group dynamics
58:30 KSI’s success within the group
1:02:00 Friends vs colleagues
1:03:10 Evaluating new Sidemen ventures
107:29 What if YouTube itself fails?
1:09:00 Physical Sidemen experiences
1:11:29 The Sidemen org structure
1:13:44 Why Jordan’s not the CEO of the Sidemen
1:15:22 The health of the creator economy
1:21:50 Creator Inc. and the creator middle class
1:28:00 Long form content vs short form
1:30:30 Jordan’s advice for young creators
1:32:45 Jordan’s advice for Colin and Samir
1:37:15 What has Jordan learned about dealing with controversy
1:39:22 The future of the creator economy
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is
All Comments (21)
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Being a Sidemen fan for about 3 years now, I've never heard of this man before
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You know what I love most about these interviews? I feel like they're almost catching me up on 10+ years of Youtube culture. I mean I know who the Sidemen are, I've seen plenty of their stuff, but I don't really think about them beyond some of their vids. The "learning by osmosis" of you guys talking about "this guy does this but other Youtubers have done that" and such is just so interesting. Things like this REALLY help newer creators so thanks!!
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This was a seriously interesting watch! :D
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Colin and Samir always amaze me with the quality guests, and quality INTROS!
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Thanks again for having me guys 🖤💛
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It's pretty safe to say Sidemen have to invite Jordan on their next Guestcast, he's very eloquent and really knowledgeable and interesting (I also wants a Guestcast with TP)
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I am in my 40’s and I love the Sidemen I watch every Sunday with my Son. I educated a lot of my mum friends on what their children are watching and they are now also fans. Their content is that good you can’t help but like it x
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Jordan is incredibly knowledgeable and well spoken. Great guest!
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Whenever Samir talks, Colin just stares straight into the guest's eyes. Damn, tear right through em lol
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Perfect. This couldn’t have come at a time better than now. The quality is top-notch. Especially, the intro. Nailed it.
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The transparency in this conversation is unreal. The last two videos + Tim Farris have been so good. I agree so much with what was said about the future of Colin & Samir and thought leadership. Can’t wait to see what’s coming next as I honestly believe these conversations you’ve had have given you a whole new perspective 😊
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Just got to say, always appreciate how detailed you guys are with the chapters
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I appreciate how well-researched y'all are and the ability to be a fan among your peers. There's depth to the Sidemen and to have a peek behind the curtain was dope! Much appreciated!
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What a brilliant guy, Jordan is so knowledgeable for his age. One of the most genuine as well ❤
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Amazing episode it’s so hard to find high quality info on the business side of social media because it’s so new and uncharted! This is becoming my go to channel, otherwise we’re stuck with buzz feed articles from 2016 about “when to post on instagram”
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Incredible conversation and selfishly the most perfect and operational interview possible for me right now. Thank you guys for the value you provide, the care towards your audience, and of course the time as wisdom of Jordan. Thank you!
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YES FINALLY! (Edit) • Guys this podcast was so real and informative. So many people don’t know about the UK space and to have Jordan shed light on it was so fresh to see! The way the Sidemen and the team operate is next to none! Thanks for this gem of a video! ❤️
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This was such a great interview Im not even finished yet but this could definitely be a C&S grail. The questions you’ve asked are just immaculate and the responses went hand in hand
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Colin and Samir just don’t miss. Such great interviewers! Big ups guys!
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Truly Amazing how the podcast was structured and how well Jordan was able to articulate on his insights. Was worth watching.
