25 IKEA Facts That Need No Assembly
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Published 2016-10-11
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IKEA is, by far, the most popular furniture retailer in the world. Started back in 1943 by a seventeen year-old Swedish boy, this store has grown into a megalithic company with revenue of almost €30 billion in 2014. With over 380 stores in 48 countries, millions of people have caught IKEA fever, flocking to the store every year to buy cheap, flat-pack furniture for their homes or to indulge in the store's range of traditional Swedish foods, especially the meatballs. While IKEA has quickly entered our homes and our hearts, there's a lot to know about this diverse company with a long history and creative marketing team.
In this list, we've assembled (pun intended) 25 facts about IKEA that you probably didn't know - facts ranging from where it gets its furniture names to some of its clever marketing campaigns including being able to spend a night in an IKEA store to the reason why its stores are designed like a labyrinth. The company continues to grow and expand year-after-year, increasing profits, lowering prices, and even building its own city. If you've ever been caught up by IKEA mania or you just want to know more about the furniture and meatballs giant, you'll love this list of 25 IKEA Facts That Need No Assembly.
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IKEA buys up and uses about 1% of all commercially produced wood in the world, making them the third largest consumer of wood on the planet behind Lowe's & Home Depot.
IKEA pays one of the lowest tax rates in the world at just 3.5%. This is because the store is technically owned by a Dutch company in-turn owned by a Dutch non-profit organization. The legal structures are pretty complex, so suffice to say IKEA is technically the largest charity in the world - by net worth, not by charitable givings though.
IKEA's founder Ingvar Kamprad is the most successful Swedish entrepreneur in history. Starting out selling matchboxes, fountain pens, and nylon stockings as a kid, Kamprad began IKEA as a mail-order business when he was 17 years-old. Now one of the biggest furniture companies in the world, IKEA has revolutionized the furniture industry with its trademark flat-box furniture.
Increasing efficiency every year has allowed IKEA to actually lower its prices rather than up them year-after-year as many other retail chains do. IKEA drops its prices by around 2-3% annually.
You may have noticed the unusual names IKEA furniture has, but there's a pattern to them all. Garden furniture is named after Swedish islands, carpets after Danish place names, and fabrics and curtains after female names.
The reason IKEA products don't have product numbers is because Kamprad is dyslexic. Naming the items instead made things easier for him.
In 2012, 690 million people visited an IKEA store - almost the entire population of Europe.
One of IKEA's most clever marketing schemes was when they designed an entire house worth of furniture on a rock climbing wall. Celebrating their 30th store in France, visitors could scale the rock wall in what has to be one of the most exhilarating shopping experiences we've ever seen.
Upon entering the American market, IKEA saw their small flower vases become one of their most popular items. When they researched why the vases sold so well, they found out American consumers were using them as large tumblers.
Since 1987, over 13 million mattresses in the United Kingdom were purchased from IKEA, meaning around one in five British kids alive today were conceived thanks to IKEA bedding. On Europe as a whole, it's one in ten kids.
And more...
Outro Links:
25 Ridiculous Luxury Car Facts That Might Make You Wish You Were Rich: bit.ly/2birUom
25 Crazy Things Rich People Bought Just Because They Could: bit.ly/2aPXfOK
All Comments (21)
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haha, thank you for the giggle when you tried pronuncing swedish names and place names xD
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Assembled my computer desk myself, and I fucking hate it. I need a new one.
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To be fair, 95% of my student living stuff has been bought from Ikea, yes that includes the bed, and it's very much affordable for even MY budget and lasts a good amount of time. Spent 2 days putting it all together, but it's good enough for me, nothing but positive experiences from Ikea and their products as a whole.
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I thought you would mention that the first IKEA is placed in Älmhult and the playground that are in IKEAs that I have been in is called Smaland and Småland is the region that Älmhult is an Ingvar Kamprad is born. And Danish citys? They are Swedish citys.
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I always like your videos :) and this may have already been said, but you know the links on the screen dont do anything right? i realize its a old video, but for some reason, thats whats on my feed.
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This one was AWESOME! Granted, I am a massive IKEA-phile, and often go there to just walk around with an ice cream cone marveling at all the gorgeous, frugal, design.
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Mr Gumby from Monty Python: "Cement is more interesting than people think" do 25 interesting facts about cement.
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When u buy meatballs at ikea, you don't need to assemble them,
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That was a good list. I liked that list.
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my apartment while in college was furnished almost entirely by Ikea. lol😀
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I used an IKEA bathroom armoire shelf for my paddleboard for my effects pedals.. Cheap easy and keeps the cables tidy..
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When there running out of ideas to talk about "let's just do something to do with IKEA"
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That moment you realize that 70% of everything around you came from IKEA.
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Halarious title keep it up love your vids!!!?
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The picture for no. 15 is a town called Ashton under Lyne ,the photo is taken from inside the ikea store!
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I freaking LOVE IKEA! The down comforters from there are sooooo warm and comfy. Buy one and try it out on a cold winter night and I guarantee you'll never want another kind of comforter again!
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So mad at you guys for making this video. Now that I seen it I went to the IKEA website, signed up for their catalog and seen SO many things that I could use in my home.
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Any list that starts off with a quote from Dave Grohl is a automatic favorite of mine.
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Ikea is love, Ikea is life! man, I love Ikea so much I might just in spontaneously explode
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Props to IKEA, if it weren't for them, I would not have my fantastic bedroom. Also props to the Make-A-Wish foundation for working through the process with me and my local IKEA store to get the awesome stuff for my room and to Make-A-Wish again for putting it altogether
