Data Storytelling Basics (in 3 Steps): How to Communicate Data and Numbers

Published 2021-07-28
Data Storytelling Basics: How to Communicate Data and Numbers // In this video, I bring you the basic structure of a data story to help you effectively communicate and present your data, numbers, charts, and graphs.

We’ll first begin by UNLEARNING a common myth about data communication. Next, we closely examine the basic structure of any good story – and its key elements. We then apply these elements to our data to craft a data story, step-by-step. Voila, you’re now fully equipped with the tactics of data storytelling!

But wait, there’s a data storytelling POWER tip at the very end. 😉

0:00 Introduction
0:19 A common myth about data communication
0:52 Key ingredients of a data story
1:58 The basic structure of a good story
2:49 Data storytelling in three steps
04:15 Voila! Your data story is ready!
4:39 A BONUS POWER TIP for telling data stories

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About:
Anita Ramanathan is a communication strategist, science writer, and speaker. Through Word Cortex, she shares tried-and-true strategies for effective communication, delivers high-value, energetic workshops, and works with science and tech leaders in crafting compelling stories

All Comments (16)
  • @WordCortex
    Say it with me: The data cannot speak for itself! 😊 What type of data do you typically present? Let me know below. 👇🏼
  • @ashu1441995
    Absolutely amazing video. Thank you so much
  • @ericamulondo210
    I love your approach!.. Thank you Anita - relevant and applicable.
  • Hi Anita, I need to do a 5 mins presentation on how to communicate data this has really helped me .
  • @thulasyar3456
    Nice to have you back, Anita!! Thanks for the informative video :) Waiting to see more videos soon!
  • @tourdeNoh
    this is super helpful thanks so much Anita!
  • @francoisaza399
    Totally got the sound and image in HDMI, so to say. Thank you.great
  • How to Paste atleast 2 good data stories in slide only with our name.
  • TLDR: Tell the audience the reason for gathering the data. Then present the data. Then tell them the implications of your findings.
  • Your beauty kept distracting me. I had to rewatch six times. Thanks for the informative video.
  • This is fluff....the equivalent of a self-help book that uses lots of words but doesn't actually teach anything. If you want to learn something about presenting data, look up how McKinsey, BCG, and other major consultants create their presentations. There's tons of actual professionals on YouTube that share their legitimate insight on how people who actually make money delivering high-end presentations. This video is ridiculous....almost insulting.