Kendrick Lamar - Rich Spirit

Published 2022-11-16
Kendrick Lamar “Rich Spirit”
Directed by Calmatic

Production Company: pgLang, Prettybird
Executive Producers / pgLang: Kendrick Lamar, Dave Free
Executive Producer / Prettybird: Candice Dragonas
Producers: Brendan Garrett, Jamie Rabineau
Director of Photography: Chris Ripley
Production Designer: Scott Falconer
Choreographer: Charm La’Donna
1st AD: Jey Wada
Stylist: Taylor McNeill
Editor: Grason Caldwell @ Parallax
Color: Michael Rossiter @ Rare Medium
VFX: The Mill
Commissioner: Michelle An

Thank you to our team at pgLang

Kendrick Lamar “Mr. Morale & The Big Steppers” is available now:

#KendrickLamar #RichSpirit #MrMorale #TheBigSteppers

All Comments (21)
  • RV
    Kendrick Lamar will never repeat himself with his album sound, he's always evolving and that's just impressive on it's own, that's why we always look forward to his albums.
  • Cypher The Great
    The artwork. The talent. Kendrick has already left his mark on earth. Absolutely beautiful!
  • I don’t see this said often enough, Kendrick is a really good dancer. He has that groove in his bones 🕺🕺🔥🔥
  • Clayton Holmes
  • No matter how sad , lonely or real his art is u can't feel nothing but love
  • Shakira Stewart
    It’s the uncomfortable choreography, it’s the drip, it’s the color scheme, it’s the loneliness, it’s the cowboy Kenny era and I LOVE IT.
  • alexie101010
    Whoa!! The symbolism in this video was amazing. The colors. Red (sinner/deviant) to White (enlightened/cleansed). The choice of timing. Night to day. It seems as if Kendrick was really "fasting" from something. The life of lust, pride, ego, addiction, and temptation? (Based on the theme of the album) To now focus on things that make him feel like a better person? Ex. being a father, abstaining from adultery, vices, etc.

    Right when he gets to that cleansed, bright, and wonderful stage of breakthrough where he was wearing white and freeing himself from the darkness the phone rings again. This is so symbolic of all of our vices, and how it's able to turn into a cyclical battle. Right when you're ready to change or recover you get sucked back in.. or at least tempted to. Anyways, I say all that to say that I enjoyed the visual aspect of this music video a lot!

    Excuse my ramblings. I'm high asf while watching this, but I picked up on the themes and symbolism of the setting and colors lol!
  • bir liso
    make you feel a certain way, a true artist, a true gem. KDOT a real one
  • This song and “Clover Cage - Make A Difference” are the only two things keeping me sane through these tough times. I just want to send love to everyone and I want everyone to know things will get better...We are in this together...I love you...❤️
    Man if he doesn't win all types of awards this year something is wrong with the music industry. He's a musician lyrical genius.
  • Marie Ammons
    NOT TO MANY RAPPERS CAN HAVE SUCH A CLEAR CONSCIENCE FOR BEING REAL IN HOLLYWEIRD....HE CAN LOOK IN THE MIRROR AN BE CONFIDENT.. HES BEYOND AMAZING....I followed him since the beginning of time....alrite was SHYT like all-day everyday repeat...when my bro got out of jail we went crazy with that song...
  • Magali Tbd
    This album made me realize how many traumas, triumphs, and love a person can experience in one life ; the growth, the self-doubt, I feel it all when I listen to Mr Morale.
    Kendrick Lamar’s music has always been out at moments in my life when I needed introspection and it never failed to help me understand who I am and what I want my path to be
  • Mary Blount
    This is my theme song for life!!!!

    Who else agrees?
  • People just take Kendrick's genius for granted... he's such a singular artist.
    Mr. Morale is an absolute masterpiece!
  • This song and “Clover Cage - Make a Difference” are the two songs keeping me sane through these tough times. I just want to send love to everyone and I want everyone to know things will get better. We are in this together..I love you 🤍