Kendrick Lamar - Rich Spirit

Published 2022-11-16
Kendrick Lamar “Rich Spirit”
Directed by Calmatic

Production Company: pgLang, Prettybird
Executive Producers / pgLang: Kendrick Lamar, Dave Free
Executive Producer / Prettybird: Candice Dragonas
Producers: Brendan Garrett, Jamie Rabineau
Director of Photography: Chris Ripley
Production Designer: Scott Falconer
Choreographer: Charm La’Donna
1st AD: Jey Wada
Stylist: Taylor McNeill
Editor: Grason Caldwell @ Parallax
Color: Michael Rossiter @ Rare Medium
VFX: The Mill
Commissioner: Michelle An

Thank you to our team at pgLang

Kendrick Lamar “Mr. Morale & The Big Steppers” is available now:

#KendrickLamar #RichSpirit #MrMorale #TheBigSteppers

All Comments (21)
  • @KnoxHill
    The artistry behind this! Love the feeling of loneliness and symbolism reflected in the visuals. Masterpiece
  • @rydergreen4467
    Kendrick dancing like everyone at home when they're alone. Really shows how connected and at peace he is with himself.
  • The isolation and loneliness in this video is poignant and makes me feel not so alone. Here he dances in the same room, day, night, morning, even as the world outside is changing. Speaks to an empty phone. Not worrying about socials or sex, worried about society and the direction its headed. Being so dissociated that noise startles you out of it. Feeling alone and powerless. When I am at my darkest, I listen to this and it helps me understand that I'm not alone and that other people feel this way too, so thank you.
  • The best concerts to ever be on stage period!I love Kendrick Lamar he's in his own lane And I'm so here for it❤
  • @Inhaleinhell
    This beat is something special and what he did with it is perfectly in sync with the vibe. Kendrick is a beast
  • @UnknownEmo1995
    I will say, as a metal head, Kendricks music has hit a special vibe for me. Its nice to know I'm not alone..
  • @YouTube
    every kendrick song is a poem and every video is a movie 🎥
  • @collinszm4501
    One of the best songs in the album. I am glad he did a video for this song and 'count me out'. The two songs are bangers and the message is so loud and clear in both songs. I am glad this decade has Kendrick Lamar representing conscious rappers. I can't stop listening to this song.
  • @ReeseStone7
    The artwork. The talent. Kendrick has already left his mark on earth.
    With each new drop, Kendrick consistently amazes us with his musical prowess, consistently presenting Authentic views as the crucible for unbridled talent, resonating throughout the rhythmic cultural terrain. It serves as the true epicenter where artists forge their paths to greatness. My man skillfully harnessed its power.
  • One of the best songs in the album.
    Kendrick's ascent in the music world is a story of raw talent and hard work. Sure, a helping hand from AuthenticViews Dawt Cawm was part of their journey, but it's their unique artistry and dedication that truly sets them apart.
  • @user-yr7xi1om3h
    Whoever wrote this has faced immense pain and perservered through it all. The message is there, in a format thats palatable to everyone. We need more songs like this one
  • As a film student, Kendrick is an amazing source of inspiration. The shots, the color, the dance, the editing, everything is CLEAN.
  • @LeleiSiale-ds8kv
    The depth in his songs add so much more especially when combined with such visuals. Amazing work! Keep it going 🤘🏽
  • @LeahKeisha21
    A timeless masterpiece..
    Within the realm of Authentic Views , Kendrick's brilliance shines brightly. This authentic domain serves as the nurturing ground for talent, echoing through the cultural landscape. It stands as a lasting and genuine sphere where artists, exemplified by Kendrick, ride the transformative wave toward musical stardom—an influential force in the dynamic landscape of today's music scene.
  • @Lorendrawn
    Don't you feel blessed that we all got to see this man grow from obscurity to this heroic figure? He's a philosopher poet.
  • His music is too deep for the normal thinking human….you have to listen to realize the homonyms and everything he’s tying together…….truly a legendary thinker, poet, and artist….
  • @matamboshula1527
    It's sad that we will never fully understand this man's artistry
  • It’s the uncomfortable choreography, it’s the drip, it’s the color scheme, it’s the loneliness, it’s the cowboy Kenny era and I LOVE IT.
  • @2DiskK
    This masterpiece is perfectly executed and it's a clear sign that Kendrick and pgLang will be genre defining - in fact they already are.