Why Marriott, Hilton and Hyatt Don’t Actually Own Most of Their Hotels | WSJ The Economics Of
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Published 2024-04-03
WSJ explains why hotel companies like Marriott and Hilton actually own less than 1% of their properties and why hotel owners like MCR Hotels choose to fly a flag or go independent.
Chapters:
0:00 The hotel industry
1:30 Franchise model
2:47 Pricing hotel rooms
4:28 Loyalty programs
5:25 Independent hotels and branding
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
Hyatt is smaller than its hotel chain competitors. So how did it get to be the most expensive? Watch the Economics of Hyatt: on.wsj.com/3PLS0T6
How did Marriott become the largest hotel chain, with over 30 brands? Marriott’s CFO explains why this is just the beginning for the hospitality giant: on.wsj.com/4aFZFds
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All Comments (21)
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Hyatt is smaller than its hotel chain competitors. So how did it get to be the most expensive? Watch the Economics of Hyatt: on.wsj.com/3xt9yNf How did Marriott become the largest hotel chain, with over 30 brands? Marriott’s CFO explains why this is just the beginning for the hospitality giant: on.wsj.com/3xhNqpb
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What a complex way of explaining that many hotels are franchisees.
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This is why most hotels are a complete crapshoot on what you get. Very little consistency in physical product, amenities, and especially service. Breakfasts are weaker, housekeeping services reduced, loyalty recognition is greatly minimized. Not saying every chain hotel was perfect before, but ever since the pandemic and the offloading of property by the chains, the service has gone downhill at nearly every hotel I have stayed at.
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I’ve seen a shift in Marriott hotels where the quality is inconsistent. This makes a lot of sense.
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It's funny how the CEOs of the hotel companies, who make money from selling their brand, look like rich people; while the MCR CEO looks like a used car salesman.
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as a former hotel worker. the real loser here is the loyalty customers, it's literally a sign on the front door. that's it. nothing special about the hotel. use your brain, look at all hotels individually and pick what you like for a price you are willing to pay.
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Shoutout to the stock footage of random people at the Berlin-Brandenburg airport.
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When I heard the CFO of Marriott say "we are the largest, 8700 hotels in 139 countries and territories, really showing expertise around the world for what we think hospitality means", I thought this meant, you know, making a nice hotel for guests. Turns out this is left to the franchisees, and what hospitality means to Marriott is figuring out how to charge as much as "the market can bear", and setting up anti-competitive loyalty programs to stop customers from shopping around outside of their flag.
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Time for Monopoly to update the game rules. lol
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And overtime, the marriot, hilton, etc will slowly go down hill. A fact they acknowledge within this video. When you loose control over quality standardization, it becomes inevitable that the brands reputation looses value as well.
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I work at a Marriott trust me if your service sucks its because quality of work has been destroyed. We have been reduced to so few workers we cant keep up. They made a new building where i work at . Never hired more people. Trust me it sucks to the extremes. All of our best employees that were diamond left my Marriott and found better jobs and that was in every department btw.
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I used Marriott almost exclusively for 17 years of business travel. Now that I'm retired, I've found that IHG is a much better value and the service is much more consistent. Also, as a lifetime Platinum with Marriott, I used to get upgrades quite often pre-COVID but haven't seen one since.
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Marriott sucks these days. They are all the same econo box hotels below a certain category
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So they are franchises basically?
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Hilton is just basically airBNB.
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Dynamic pricing 🤦🏻♂️
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Wonder if hotel brands points business now is worth more than the hotels business (just like Airlines and their miles)?
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How about enforce property owners to respect brand guidelines, and elite benefits, instead of letting them run away without any repercussion? If you treat yourself as a glorified OTA, then us customers act like so. I only go out of my way to stay at Hyatt. Marriott and Hilton don’t get my loyalty.
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Gouge pricing
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We seem to do a whole lot of the asset light business model here in the US. Outsourcing Manufacturing, Uber , Air BNB , Hotel ownership , Franchised Restaurants , Finance , Call centers, health insurance . Capital likes to take the path of least resistance It's no wonder other countries are growing their economies. It's just more financialization here.
