Neuromarketing: How brands are getting your brain to buy more stuff

DW just compressed 9 credits of college marketing classes into a 12 minute video. The key is to be aware of the tricks and to enjoy your own decisions. Cheers!

Perhaps it's because I haven't watched TV for over 1.5 decade and always adblock on the Internet (you always should, for security reasons), but advertisements literally have the opposite effect on me. The more obnoxious they get, the quicker I will blacklist the one responsible.

The "wearing down" trick totally works on me, but in the opposite way. The decision fatigue typically makes me just say forget it all and leave without buying anything lol.

Linguistically speaking, even the names of brands and products could influence our brains. I'd like to recommend a book: The Language of Food.

4:47 wearing you down
6:06 the right price
7:08 the hedonic treadmill
8:10 hiding in plain sight

I'll show this to whomever trash talks me for overthinking when buying stuff😆

I worked at a company that was doing studies with VR and eye tracking to help a big drugstore chain to design better aisles. I still find that kinda creepy and obtrusive, but can't deny that it is working very well for the chain.

Stop watching TV altogether (better if you get rid of your TV), always use an adblocker in your browsers, and stop buying stuff unless you're absolutely sure that you need it.

Removing all branding from supermarket food would probably have a very significant effect on public health.

I wish they mentioned about those mobile game ads where they show gameplay and they do the wrong thing multiple times in arow till they lose. It makes you want to play it so badly just to correct their bad gameplay.

I did this recently in the retail cafe I work in to test out a new candy bar brand we got in. It wasn’t selling towards the back of the cafe, but once I moved it to right by the register, they sold like crazy. A couple people still didn’t buy it because they said they don’t like chocolate or the flavors of the bar. Some people bought it, but commented that the moving it by the register trick worked without me saying that’s what I did. Also, helped me putting a sign by them saying the bar is only $0.99. Tried them without a price tag & they didn’t sell as well as with the only $0.99 one.

I think it always helps if you can put yourself at some distance from the purchase. If you have the choice between an apple or a chocolate bar, you can also choose to have neither. One of the things I like about online grocery shopping is that I can add to the basket as I need, choose favourites and therefore not have the fatigue of being in the store bombarded with information. You just type what you need and sort by price.

Just one correction, watches being marketed have the hands set at 10:10 to show the dial of the watch un-obscured. 90% of all watch dials have the same layout showing company logo at the top, specifications at the bottom and a date window at the 3 o'clock position so having the hands set at 10:10 does not block any other information that appears on the dial.

I am a watchmaker. The reason the watches are set at 10:10 is to see the brand stamping on the dial. The writing is usually under the 12 or above the 6 marker

I tried something in two different scenarios and I was astonished with the results. In a group, I told that I don't consume fast food. The members of that group confronted me and it was quite a debate. In another group, I told that I do consume it but I'm having stomach problems so I'm refraining. And they sympathised with me and instantly got off of my case.

Well the Hedonic thread mill doesn't work on me... I guess I jumped on at the Samsung Note 9, but even with newer versions out there, I STILL can't seem to find myself wanting the newer version.
Maybe when it breaks and I am forced to, due to the lack of Right to repair legislation and parts becoming scarce to fix it.

that Cheetos ad where the lady throws a handful of Cheetos into that other lady's white laundry was so savage 😂

Great video! The Hedonic Treadmill is real. For me, that's probably the most influential buying point out of the four explained in this video.

This is why Marie Kondo is effective in pushing us into system 2. The watchout is self awareness about tiring out. This is where Mindfulness practice comes in, it shapes our system 1 :)

It is really a dilemma when you work as a salesman or marketer trying to push sales as much as you can and at the same time you want the smartest decision made for your family and yourself in buying food so your health will not be affected...