Logo Design – How to Improve Your Letterforms
135,723
Publicado 2019-03-11
In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.
0:46 - problems with the logo
0:54 - What are overshoots?
1:18 - Matching thicks and thins
1:44 - Aim for optical balance
3:18 - Finessing the letter thicknesses
3:40 - Comparing to Bauer Bodoni
4:50 - Study well-drawn typefaces
6:30 - Simplify your illustrator curves
8:05 - Compare each logo version
8:23 - How to draw an "e" in Adobe Illustrator
#LogoDesign #Tutorial #AdobeIllustrator
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Todos los comentarios (21)
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The "e" walkthrough changed my life.
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Whats so cool to me is how when you first look at a logo and think hmmm thats pretty solid, and then when you get in there and really start giving it some love and making things more consistent and you compare the two you immediately see the difference, number 3 was definitely the way to go. Thank you so much for this video it reminded me of how important the small details are. Great job!
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These videos are brutally helpful. Keep 'em coming! Thanks.
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Process of correcting was so impressive, but at the end of the video, Chris' creating process of letter "e" was mind-blowing. This guy know what he does man!!!
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This video is a great way to start the morning.
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Honestly agree, this channel is soooo helpful, useful and brilliant. I liked the option #3, most well-balanced piece of type in my opinion.
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Great video. I personally really like these type of videos where you go a bit deeper into the technical stuff. And my favourite is #3, each letterform looks connected to the others and it has a beautiful balance.
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The change is brutal. A few minor but very vital improvements.
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Super stuff, learning something everytime I watch these videos! Love from Norway
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YOU AND YOUR TEAM & THE COMMUNITY YOUVE INFLUENCED ARE A GODSEND!!!!!
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What an amazing video, loved the presentation, style, music, wow, really nice pleasurable video
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Love the changes, I never thoughts about those while creating letterforms for logo design. thanks lot
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Number 3. it's much more balance than other two. Great Work.
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Best content ever! Can't wait for the event.
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I like the balance of the terminals in #3
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Wow I love this channel so clear and helpful. Also you could try putting a poll on the video so we can vote our choice?
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This is awesome stuff ♥️♥️♥️
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Thanks for the "e" walkthrough
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I love your videos. And the background music makes it even better! Thanks you guys are AMAZING creat/ures/ors/
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amazing work
