You Have A $100,000 Product In Your Head (One Person Business Series)

209,978
0
Published 2022-12-04
Another One Person Business video as requested. This time, we're talking about how to package up the knowledge in your head into a profitable product. If you've been improving yourself, you have value to share. In this video, I present a 7-step method to finding, testing, validating, and creating a product from the information you've acquired over time.

Writing & Content Course: 2hourwriter.com/

Marketing & Monetization Course: mentalmonetization.com/

My book: theartoffocusbook.com/

My productivity planner: thedankoe.com/planner

Kortex, The Second Brain For Creators: kortex.co/

The Writer's Bootcamp (early access to Kortex): bootcamp.kortex.co/

The Koe Letter: thedankoe.com/you-have-100000-of-knowledge-trapped…

Listen To The Koe Cast: open.spotify.com/show/3lZRG3LCFZxKkQVSsCwoyN?si=01…

Previous videos mentioned:
The One Person Business Model (How To Productize Yourself):    • The One-Person Business Model (How To...  
The Rise Of The Value Creator (A Career Path For Polymaths & Self Improvers):    • The Rise Of The Value Creator (A Care...  
How I Remember Everything I Learn:    • Learn New Skills FAST (How I Remember...  

Twitter: twitter.com/thedankoe
Instagram: instagram.com/thedankoe
YouTube: youtube.com/c/DanKoeTalks
LinkedIn: linkedin.com/in/thedankoe

0:00 Attention Isn't The New Currency
8:42 My Story (Cliff Notes Version)
12:13 How To Get Value Out Of Your Head
16:51 What Is The Highlight Of Your Day?
18:09 Who Are You following And What Are They Selling?
18:55 If You Haven't Started, You Need To Be Decisive
22:26 Become Above Average In Select Skills Or Interests
24:14 Build Something With Those Skills Every Day
25:10 Document Your Learnings, Discoveries, & Results
25:45 Experiment For Holistic Understanding
29:44 Iterate On Your Process For Efficiency & Results
31:54 Steal Marketing & Structure That Already Works
34:21 Build Distribution & Systemize Promotions

Video title ideas (for the algo!):
How to create a profitable info product for your personal brand
The best way to create a unique product in a saturated market
How to productize the knowledge in your head

#OnePersonBusiness #ValueCreator #CreatorEconomy

All Comments (21)
  • @DanKoeTalks
    My friends! By popular demand, we are turning the One Person Business Model into a series (and we also increased the audio quality). Here are previous videos from this series: The One Person Business Model (How To Productize Yourself): https://youtu.be/BZ2nSULolKI The Rise Of The Value Creator (A Career Path For Polymaths & Self Improvers): https://youtu.be/RuFjY1MV4LM If You Are High Value, Start A One-Person Business: https://youtu.be/sgXAQDTa3dA In 2 weeks we will be going over a roadmap. The 3 stages you will evolve through as a creator and exactly what to do (from beginner to advanced). I also mentioned this video to supplement your learning and building: How I Remember Everything I Learn: https://youtu.be/2L0TjTIHEFo Hope you enjoy this one! Edit: when I told the story of me creating the products, it sounds like I was drunk driving. I wasn’t. I drove 3 hours to a concert, lost my phone there, slept at the hotel, and on the drive back that’s when I was having the ideas (having my friend/editor write them all down in his phone lol). Stay safe everyone.
  • @eulier1
    Documenting your learning skill & build process (for example Js Developer) and do that in public (IG, Tik Tok, FB, YT) everyday while looking for jobs to apply. Is something that I'm doing over the past 2 months & recently the market start to validate my skillset by asking me about if they wanna work with me & not the other way around. This is a fascinanting experiment that can be lonely at the beginning and interest as you move on while knowing ppl with similar interest and perhaps make business. Thanks Dan for being a lighthouse on the galactic sea of irrelevance content out there.
  • Your content has brought me back to life. As embarrassing as this sounds, at the exact moment I was going to exit from this video, I hear you ask, please comment or like or whatever. I can't help but forget how important that is. Note to you...reminding people is HUGE because so many of us don't get that is how we can help repay you for sharing. THANK YOU!!!!
  • @BuddyRathmell
    "Do something that improves your quality of life, teach others how you did it, and show them why they should care." Love it, really high-quality actionable thoughts per minute, Dan!
  • @ChuTheCreator
    As a musician who owns a business, I just wanna say that the DJ analogy is 11/10. 🔥
  • Dan - I’ve worked in the media for most of the past 40 years. There’s SO MUCH wisdom in your videos that mirrors what we’re taught about how to successfully program (especially) radio stations that I just had to laugh out loud when you used the DJ (disc jockey) analogy. You would be a GREAT radio station program director! Whether we’re programming country, pop, jazz, or even talk, the formulas are the same, the strategies are the same. It’s all understanding human psychology, studying the demographics and psychographics of your target audience, and then correctly identifying and meeting their needs. The variable YOU throw into the mix is telling us to ask ourselves, “What need can ** I ** meet?” which is the question we’re really answering when we examine what we’ve learned well enough to teach others. You are wise beyond your years, sir. Please keep sharing and inspiring!
  • @WTHPOPL
    Wow Dan, you really are persistent. This information is really about to save my life. I'm an ex heroin addict and now using my story to push myself and to grow into a role model for those who still suffer from addiction. I hope your day is magical and I've tried to reach out on FB but I know you only spend 30 min a day on there. But at any rate, I'd like to find a way to create value for you, in return for the info.
  • @highwill76
    IJ, Idea Junkies, make your own mix of ideas and play it to attract an audience! what a beautiful metaphor!
  • @phyllisburr3774
    I’m so glad I found you. I’ve been struggling to find someone that has genuine information that can help me figure out how to start. I’m a RN and own a hospice and Homecare business. I have so much information in my head and now I’m learning how to get it out by writing. Thank you for being authentic.
  • @watchmethriving
    I definitely have a $100,000+ business idea in my head. I had the original idea on Feb 24th of this year and have already started to generate income
  • "The unknown becomes known in time' is a brilliant saying. Thanks for the inspiration!
  • @joeheesakkers
    This is good shit my friend. Loving your stuff. Found you on IG, can't even remember how but you must be doing something write because you do come across differently and cut through a lot of the business/self improvement NOISE out there. Very much appreciate the time and effort you take to produce this free content.
  • @nevevenus
    i've been working for years to finally find a direction in my work and this video singlehandedly solved my struggles with branding, positioning, personal branding, sales funnel, content.... thank you for pushing me in the right direction!!!! very highly appreciated
  • @dom1161
    Your videos came at a time where I really needed them. I was trying to figure out my next steps, and I really felt drawn to self-improvement content. A few videos, Koe letters, and courses later and I shed basically every self-limiting belief I had. You’re the man, Dan!
  • Man I just found your channel in the last week but I love it! It’s like the last piece in a long series of self education curriculums I’ve been through the last three years. All the other stuff makes even more sense now because of this
  • Amazing. This entire One Person Business approach is so congruent with this mythical thing that I always thought existed, but I've never seen anyone promoting, nor had the courage to create myself. Your content certainly does send me in the right direction. Thank you!
  • @coles5433
    I can't comprehend how you just talk in the way you do for this long in such a compelling way. I feel like I have so much value to share and I love the long form way you communicate. Hopefully I can emulate eventually
  • You are brilliant, hearing you is like hearing my thoughts, my way of thinking! Well done, you reach you high expectation customer :) Keep bringing your amazing mind to drive inspiration for building a world where everyone does what loves, by being authentic.
  • @RaveRabbit25
    You're channel has made me really rethink the path I'm currently on. This solo entrepreneur is interesting