Why Quiet Luxury Became The Biggest Fashion Trend

One thing i have learned over time was that most expensive items from brands like Loro Piana, Zegna, Ralph Lauren are achievable and more affordable when you can source their fabrics and get a reputable tailor, more especially for suits, jacket, coats, shirts and pants. I was once lucky to find a Loro Piana 2 meter cashmere coat fabric for $350 at a fabric seller in my city, my tailor billed me $250 for labour. It came out just as i wanted it with special details, i can't afford a $4000 coat but i got a coat with the exact fabric for $600.

I’ve been dressing like this for a few years now, mostly for the idea that it will all look timelessly stylish in 30 years, so I can feel good about buying high quality items that won’t ever look out of style.

I think for once this “trend” is a good one to follow, if you buy a neutral tone high quality sweater for example, you can use it for the “quiet luxury” aesthetic, but when the trend falls you can still use it with almost anything you have in your wardrobe

WE HAVE TO APPRECIATE THE HIGHER QUALITY VIDEO AND DAMN WOW THIS FELT LIKE A WHOLE DOCUMENTARY 😭😭❤

The production value of this video is insane. And really like the message brought out at the end of the video!

This video is absolute high quality, I think the quiet luxury look is amazing, as long its not to effortless looking.

this is what a fashion vlog suppose to be, very informative, authentic and straight to the point ❤️

I believe the movement towards sustainability from both corporations and consumers has also contributed to the rise of quiet luxury. When you are buying less pieces with better fabric, you are reducing the quantity you put in the landfill. When the clothes do end up in the trash, they biodegrade a lot quicker than the fast fashion. So it’s a win-win that way too.

The amount of time, research and work that has clearly gone into this piece of work does not go un-noticed Tim.. Amazing amazing work honestly! Felt like a docu! 👏👏

In many circumstances less is more, also versatility is key. I like buying clothes that matches with one another so I stick to the minimalism which becomes a timeless aesthetic.

It wasnt the amazing visuals that blew my mind, it was the amazing dialog throughout. You managed to condence so muuuuch fashion lore into a few sentences. Amazing video

To achieve quiet luxury is to also have a steam iron, lint roller, a tailor, signature fragrance, shoe cleaner or shinner and a good skin care, grooming regime, and quality undergarments. Also be socially conscious and invest your money in a wealth portfolio. It’s not just a fashion trend, it’s a lifestyle and it’s all in the details.

I live in the UK and remember the recession in the 1990's. At the end of it, the fashion retailer that had done the best was Gap, who had gone down the route of selling basic styles in neutral colours. I remember walking past a store once, their window was full of black and white. I thought it was really boring but I was wrong. People wanted simple, easy mix and match styles as they could not afford to make a costly mistake. I am glad to see some people are learning the value of classic styles in quality fabrics, that form the backbone of a good wardrobe. Conspicuous consumption is so out of step with the times, economically and environmentally. I am looking forward to seeing people dressing better - no athleisurewear. I have noticed a lot more women wearing simple but pretty dresses. Long may that trend continue too.

The problem with this new obsession with "quiet luxury" is most people don't understand what quality even is. I've worked in luxury retail and most people come in saying "Oh this is great quality" without knowing any objective measures of quality. By trying to imitate the "old money" look with cheaper brands, you're not impressing anyone who understands high end clothing, similar to wearing a replica/fake watch (the look may be there, but the signs of quality are not). The first step is having your wardrobe made for you. Not only would you nail the fit (or at least achieve a fit superior to RTW), you have the option to express yourself in the details and not find your clothes ubiquitously draped on others. Secondly, prioritize the artisan, not the brand. You go to a shirtmaker for a shirt, a suitmaker for a suit, and a shoemaker for shoes. I see in your video that you use a lot of Ralph Lauren Purple Label and Cucinelli ads, however there are much better makers that specialize in certain garments. Not to say these brands are bad, I'm a big fan of both BC and RLPL but Cucinelli is 90% machine made and vastly overpriced (in part due to the fairer wages BC pays in Solomeo) while RLPL is made by St. Andrews & Caruso. Alternatively, you could try individual tailoring houses that specialize in their own house cut depending on your style (Eg. A Florentine cut by Liverano&Liverano or a softer Neapolitan cut by Orazio Luciano). In that similar vein, rather than getting shoes from The Row, Cucinelli, and LP like mentioned in the video, why not try world renowned bespoke shoemakers such as Yohei Fukuda, Stefano Bemer, or George Cleverley instead. The signs of quality would be the hand set collars, pick stitching and tacking done by hand, buttonholes meticulously finished by hand, the hand sewn apron on loafers with beveled waists. These are the painstakingly precise and time consuming details that cannot be replicated in cheap, mass produced garments that are indicative of heirloom quality and bespoke craftsmanship.

"Dress with intention, dress authentically." You have a NEW FAN in me. 👍👏

I’ve gotten tired of buying luxury items as it doesn’t really get me anywhere in life. I’m not saying I’ll never buy luxury items ever again. I mostly buy my clothes in H&M and Zara, and the money I would use to buy a designer luxury item, I would use it to go on a trip. Traveling is the ULTIMATE luxury.

highly appreciate the effort that you put into researching and producing this video, I love to get informed of new items and discuss new pop-up ones like this, fashion is intriguing and not in a static state.

the rise of quiet luxury is also a social phenomenon that is worth additional thought and discussion. As Tim said in the video, quiet luxury favors neutral colors, and this favor towards mild colors actually symbolizes people's growing conservative attitudes in economics recession. This also happens back then: before the bubble broke, Japan also favor wild colors and appreciate diverse aesthetic standards, yet with economic recession. they shifted their appeal to more neutral, standard, and in-a-nutshell conservative aesthetics.

I've been after this style for a few years. So glad it's a trend now, it makes it a bit more affordable finally

Can I just applaud the effort you’ve put in making this video? Respect to you, sir! Very informative and well presented 👏