Complete On-Page SEO Checklist (Works in 2024)
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Published 2020-03-26
Free on-page SEO checklist: www.gotchseo.com/checklist/
On-page SEO is one of the most fundamental skills you need to master if you want better rankings and more organic search traffic.
In this video, I will walk you through my complete on-page SEO checklist.
It will be the last step-by-step checklist you’ll ever need.
I recommend watching some of this video and implementing the recommendations immediately.
Here’s one thing to keep in mind:
You must go through this on-page SEO process for EACH page you want to rank in Google.
But keep this in mind:
You should only be at this stage of the SEO process if you have already done keyword research, qualified a keyword target, and created a content asset around that qualified keyword.
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Chapters:
0:00 Introduction
1:17 WHAT IS "ON-PAGE" SEO?
3:02 PERFORMANCE 1. Do you have Google Analytics tracking set up?
3:17 PERFORMANCE 2. Are you tracking your primary keyword phrase?
3:39 CRAWLING & INDEXING 3. Is your page
4:14 CRAWLING & INDEXING 4. Is your page indexable?
6:16 Have you already targeted this keyword?
6:41 TARGET ONE PRIMARY KEYWORD
7:24 Does your page satisfy search intent?
8:32 Is your primary keyword in the title?
9:32 Can you add modifiers to your title?
9:45 Have you used all your title tag real estate?
10:14 Is your page title wrapped in an H1 tag?
11:05 Is your meta description click worthy?
11:13 Is your primary keyword in the URL?
11:50 Is your primary keyword in the first sentence?
12:13 Is your keyword density too aggressive relative to your competitors?
12:50 Have you added variations of your primary keyword into the copy?
13:12 Have you added synonyms (LSI keywords) of your primary keyword into the copy?
14:06 CONTENT 21. Is your page different & better than your competitors?
19:26 Does your copy use short paragraphs?
19:52 Are your headings structured logically?
20:07 Is your copy using descriptive headings?
20:28 Have you used keyword variations, LSls, or synonyms in your headings?
20:46 Is your copy using bullet points and numbered lists?
21:24 Does your page have as many or more images than your competitors?
21:38 Are your images unique to your website?
22:08 Hire a professional to take pictures or create graphics.
22:20 Are you using the right image format?
22:44 Are your images sized appropriately?
23:20 Do your images have descriptive file names?
23:44 Do all of your images have descriptive and accurate ALT tag descriptions?
24:01 Does your page have video content?
24:20 Are the videos relevant to the page/primary keyword?
24:49 Are the videos high-quality and valuable?
25:24 Is the video content responsive?
25:48 Are the videos hosted on the right platform?
26:43 Are your internal links using descriptive anchor text?
26:59 Are your internal links optimized based on first link priority?
27:19 Does the page have breadcrumbs?
27:39 Every internal link should serve a purpose or help the user in some way.
28:19 Are all affiliate, sponsored, or paid links using a "NoFollow" tag?
28:33 Do all your external links set to open in a new window?
28:48 Does your page have broken links?
29:13 Are all your links clearly links?
29:34 Does your page load in less than 3 seconds?
29:51 Is your page responsive and mobile friendly?
30:07 Does your website have an SSL certificate installed?
30:33 Is your font type legible and easy to read on all devices?
30:46 Is your font size large enough to easily read on all devices?
30:58 Does your page use aggressive interstitials?
31:21 Does your page have aggressive ad placements?
31:39 THINK ABOUT THE USER
32:37 Is your address using structured data?
32:58 Is your page using structured data?
33:17 Is the structured data set up correctly?
33:32 Are you giving health, financial or legal advice?
34:14 Does your page have the appropriate disclaimers?
34:27 Does your page list and link to all sources of information?
34:57 Does your blog content have a visible author?
35:12 Is the author credible and qualified to write about the topic?
36:00 Does every blog post have a detailed author box/bio?
36:14 Does each author have a dedicated and detailed author page?
36:50 Goal Completion is the action that the user is supposed to take on your page.
37:56 DESIGN & USER INTERFACE (UI) 80. Is the website design modern and update
All Comments (21)
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My new on-page SEO checklist: https://youtu.be/qG5yrDFDgJA
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It’s awesome to hear SEO specialist that shows not just the “good practices” from Google, but their own experiencies with technical SEO!
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As you said, there is no need of checking any other site or reading other books for on-page SEO. This is comprehensive.
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Holy Shit. This video was super comprehensive. When you said it's the only video I'll ever need, I was skeptical, but this really blew me away.
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I have been doing a lot of this stuff for years, but it was real nice to have them all listed like this in a spread sheet. It is both an excellent checklist, and marketing tool. Thank you for the great content.
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Started my own business and completely underestimated how complex learning SEO was going to be! Feeling overwhelmed, I stumbled across one of your videos and now feeling much more at ease and excited to learn. Thank you for your content! :)
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I really love watching your informational video most of the time, Nathan! Thank you for Sharing your On-page SEO Checklist 2020.
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My brain and eyes are actually bleeding in an attempt to absorb so much info.Literally one of the most engaging video I've ever seen.
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Holy moly! My pen tip was hot after writing all these notes. Lots of good stuff. Thank you for putting your time into this.
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You really weren't messing when you said it'll be the only video we will need to watch. Subscribed. Nice one for the education!
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I'm a copywriter in the travel space, and I wish I'd seen this tutorial years before it was written. ;) A tour de force, Nathan. This is a prime example of value content! Thank you on my behalf and on that of my clients. 🏆
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Can't wait to dig in. Thanks for getting to the point quickly! A lot to process, but oh so valuable!!!
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This is very helpful. It took me like 3 days to follow and implement most of your recommendations. Thank you for sharing such a great job!
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That was an awesome zero-fluff video. I'd appreciate it if you can launch more such videos on other topics like SEO audit, off-page seo, link building, relationship building etc.
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That was quite literally one of, if not the absolute best On-Page SEO Guides I have ever seen! Thanks a lot for sharing your knowledge Nathan. Keep up the good work!
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That was amazing!!! That was so clear even for someone who knows very little about SEO and wanting to make our new website rank well. You have an excellent way of delivering a lot of information in a concise manner. Thank you for making such an incredibly useful video!
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Thank you for this ultimate guide! It’s absolute amazing and really helping me a lot with my SEO! Good work on this video and thank you again for taking the time to create it and sharing and explaining your knowledge!
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I have been learning SEO since 2011 and this video, by far, is one of the most useful/actionable ones I have ever watched. I recently wrote a blog post and I figured out I need to handle at least 5 of your 50 tips. Really thank you for putting that much effort and positiveness in a video for us to learn. Much respect. (Also loved your previous video how to handle the business recession during the Covid-19)
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I like your pronunciation. One of the best I've encountered on here. And the tips are great too!
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Thank You for sharing this. Your videos are amazing. You covered almost every aspect of the on-page checklist.
