Our Japanese Bakery In A Hawker Centre: Meet The Shio Pan Sisters | On The Red Dot - I Am A Hawker

CNA Insider
CNA Insider
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Published 2024-06-05
It had always been 28-year-old Danielle Tan’s dream to be a baker and own a bakery. She honed her skills by baking and selling cakes at pop-up stalls both as a student and a working adult. After two years of working, Danielle decided to start her own pastry business, specializing in “shio pan” – a Japanese salt bun. Teaming up with her 32-year-old sister Serene, they opened Butter Town.

Butter Town quickly became a roaring success, consistently selling out their breads within two hours of opening. However, their small oven, single mixer, and few trays couldn’t keep up with the overwhelming demand. Within three months, the sisters faced the urgent challenge of scaling up their operations to meet their customers’ needs.

0:00 Introduction
0:55 Our bakery in a hawker centre
1:24 What is shio pan?
3:11 4am: the baking starts
5:12 How we started Butter Town
7:13 Troubles with the gas oven
9:00 Chicken curry with shio pan?
10:10 First sourdough cakes in Singapore
11:30 Family support
15:45 Expanding to a bigger kitchen
17:55 Baking up our biggest order

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About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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All Comments (21)
  • @durian5233
    They don’t need 3 years to succeed. They are featured in CNA Insider….this is a huge success already.
  • @itsmezaggie
    Haha this is so surreal 😆. I’m watching the video because I recognised the brand and it turned out that they were packing the big order for my company’s breakfast event. Love the bakes and your story is so uplifting 💪🏻💪🏻
  • @whitepod
    admirable youngsters! will support :)
  • @SparkzMxzXZ
    the most amazing thing is her sister and her greeting each other good morning i dont think ive said that to any of my siblings before 😂
  • @ownthegame3
    impressive! respect! would love to try one day! a good CNA series!
  • @matthewong5469
    I am impress by these two sisters. Would like to try it one day.
  • @benjaminmtang
    what a great success story. these types of local brands MUST support!!!!
  • @kennySg101
    Very positive attitude, passionate and hard working. I am sure the sisters will be very successful. Just hope that they will still continue to operate the hawker stall to serve the masses. Not that I have problem with japanese inspired food. Just hope that more youths will continue with more traditional food as they are disapearing...
  • @chiakelvin7381
    Champion..u girls are the warriors of singaPore hawkers...respect! Continue what you are doing gokd n u will be successfu.l
  • @ELEKTRARE
    This young woman is very courageous & her breads and cakes 🍰 look amazing so yummy 😋
  • @donnielim3583
    i stayed at Holland Dr and i visited their stall and had their shio pans, sourdough and curry chicken....amazing menu & tastes the sisters had dished out. i wished them continued success !
  • @russ5344
    that's so inspiring. Similarly, I used to run my one man Japanese-style bakery in my home country. I faced the exact same situation of pressure to expand operations. Fortunately for them, two heads are better than one. Gambare!
  • @Potomacstud
    Superb sisters , definitely will go there and try
  • @SparkzMxzXZ
    the curry looks amazing, what a good pairing with the shio pan