Hype Culture and Nostalgia Are Hurting The MCU

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Published 2022-06-02
The Marvel Cinematic Universe has been relying on something a lot... cameos! Nostalgia! The hype of building up to a character we know, or build up for the sake of advertising its future shows and movies... is definitely hurting the MCU a bit, and Marvel stans aren't making it any easier. So, what does this mean for Marvel?

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All Comments (21)
  • @Browntable
    If ya wanna see a video where I talk about MCU Tik Tok, let me know which Tik Tokers specifically, cuz I rarely use Tik Tok lol 😩🤌
  • @ethanhansen1479
    It feels weird hearing fans complaining when things aren’t connected or very little cameo. I rather see a story where our hero grow than a universe grow with underdeveloped characters
  • @dylanmatt210
    Loved the Morbius cameo in multiverse of madness
  • @loaykatarya
    this is exactly how I felt, watching the batman. remembering that a movie really could make me gasp and sit on the edge of my seat just off of good filmmaking rather than with cameos
  • @atomicaftershow
    That was always my problem. I felt like NWH could've gone so wrong so easily because of the load of cameos they have. I felt like maybe the focus wouldn't be on Tom's Peter. But thankfully it was a good like focus on Peter learning what it means being a superhero, that he will always risk those close to him to danger. And now everyone just wants cameos. Even Secret Wars, people just assume that it would be a cameo fuckfest. Like I've seen people say that it's like Endgame, but multiverse.
  • @rhetiq9989
    I didn't wanna bring in DC into the subject but whatever, I just wanna point out how Peacemaker utilized the JL cameo in its finale brilliantly. There's no hype bait and absolutely NOBODY saw it coming. They were more focused on making a solid story for the real stars of the show first and when those guys did show up they became nothing more than the butt of the joke, which might rile some fans up for sure but it worked in the context of Peacemaker's story where they had been setting up gags upon gags revolving the JL members (Aquaman fucks fish rumors etc.) and when they showed up for Peacemaker to deliver the punchline it was goddamn satisfying. The buildup was not to set up their appearence but rather the punchline itself, giving the joke a satisfying payoff, which I think James Gunn really excels at in his stuff whether it's the Guardians movies or his DC projects. Bottom line, solid story > cameos and senseless hype culture
  • @TheKizly
    "Tobey Maguire already beat his ass" should be the end of every Marvel movie.
  • @IzayaLee1725
    100% agree Marvel doesn't need cameos to make a good movie or story and it's sad to see people just expect cameo after cameo
  • @bomfs8100
    You've got the point pretty well. The MCU has become an industry that needs to make as much profit as possible. They prefer quantity over quality, and they are abusing of cameos and hype to try to fake the lack of ideas and interesting plots
  • @warturtle6303
    The trailers have been rather deceiving+the fake scoop accounts have been tainting peoples expectations
  • Dude the best parts in Multiverse of Madness is when it's trying new things, such as fighting with music, possessing your own dead body, all of the horror scenes from them escaping Wanda, it's so good and that's what saved the movie for me because the hype of it was only on the cameos
  • @alessandro7450
    evan peters' quicksilver standing in wanda's doorway is definitely one of the moments in the mcu
  • Another aspect of hype culture that I feel is damaging all films not just the MCU ones is the need for spoilers. People want to know the entire film now before they even go see it. I made a conscious choice to avoid spoilers with Dr. Strange 2 and I wqas so happy that I did. It was great going into a film knowing almost nothing about it. I think thats going to be my standard approach from now on. Even trailers are starting to spoil too much of the plot lines. I miss trailers that didn't give a lot of information but rather gave a feeling of that the film's tone and idea was going to be. (Force Awakens first trailer is still a master class in how to do this btw).
  • @Kris-ju4tj
    I saw Multiverse of Madness in theaters with my friend. It had been a LONG day and he was so tired that he fell asleep in his chair right about the moment where Dr. Strange and America are knocked unconscious by the tea. He woke back up in the middle of the fight scene between Wanda and the Illuminati. I quickly explained to him that they were some alt. universe Avengers and that's all it took for him to get back into the loop. He quite literally lost nothing and understood everything from there on. That entire cameo quarter of the movie could have been removed and the story pretty much stayed the same.
  • @gavo7911
    To be fair about Jake Lockley, even in the comics he’s the most violent and brutal of the personalities because he was essentially created by Marc coping with the people he has killed over the years. I do actually like that his existence is kept as a mystery throughout the show, but I definitely agree having his grand reveal in the post credits scene was a little wonky. But I totally agree that Phase 4 has been sacrificing its own quality for the sake of build-up and hype.
  • @dharampal9893
    Yes. I agree 100%. Maybe it's a new strategy or something but they are loosing their originality and that hurts as a fan
  • @raymond-reviews
    I feel like Shang-Chi was the only movie where the hype wasn’t crazy, delivered its project well, & went about its way to the next thing without going crazy or relying heavily on cameos.
  • @a2zmovies707
    Yeah that’s why we need a Morbius trilogy to show everybody what a REAL comic book movie should be like!
  • @papacole5025
    Your are probably the most reasonable MCU critic man. Very unbiased and fair opinions which is very rare these days.
  • @papabear6611
    I’m just tired of it. I want a film that I’m going to look back on as one of the greatest superhero movies and have nostalgia for that. I don’t want a movie that copies and pastes those moments for fan service. I want a movie that creates new moments or if we’re going down the nostalgia road, at least make new moments with it. P.S. 8:45 my source is that I made it the fuck up