Seeing Around Corners: Rita McGrath

FranklinCovey
FranklinCovey
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Published 2020-08-25
Join bestselling author, Rita McGrath, as she discusses her book, Seeing Around Corners: How To Spot Inflection Points In Business Before They Happen, and presents strategies for thinking ahead of inflection points to gain a competitive advantage.

Guest Bio:
Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.

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All Comments (2)
  • @jpattanayake504
    Great video with brevity and clarity. Juxtaposing the blue ocean strategy; "looking across time" means looking at trends and capitalizing on them. as for the example of Apple in 2003 launching iTunes to take advantage of the trend of people downloading music on the internet, it is to focus on trends that are already happening and present, not trying to predict the future and guess what trends will happen; like when Apple launched iTunes, downloading music from the internet was already very prominent. Seems two brilliant leadership approaches yet contradicting ?