'Dear Alice' Decommodified Edition | Solarpunk anime ambience with no ads

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Published 2021-10-19
The solarpunk-inspired 'Dear Alice' commercial produced by the animation company The Line for Chobani is one of the most beautiful depictions of an ecological future I had seen, except for one glaring thing: it was an advertisement for a dairy company, and my solarpunk vision doesn't have either of those things. Neither is compatible with the 'degrowth' economic model outlined by people like Jason Hickel, not with the ethic of an ecological society described by social ecologists like Murray Bookchin.

In light of that fatal flaw I decided to paint out all of the branding and recreated the sound design so that solarpunks like myself can enjoy this beautiful world without having to invite the ugliness of capitalism into it. Enjoy!

#solarpunk #dearalice

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All Comments (21)
  • You can tell that despite this being an ad, the artists who worked on this and conceptualized it were really passionate about this vision
  • The details of changing the sign on the truck from donations to commons shows you know what a real utopia looks like
  • Chobani: "Can I come join the Utopia?" Us: "No." Chobani: "But it's my adv-" Us: Turns up ambiance effect
  • Steampunk, the world you go to for the style. Cyberpunk, the world you go to for the action. Solarpunk, the world you actually want to live in for a happy life.
  • @poundlandvodka
    Someone on Tumblr pointed out that virtually everything portrayed here is sustainable/recyclable except the Chobani packaging, so this feels truer to the vision of the piece in a lot of ways!
  • @L3m0nate
    The artists did such a fantastic job but really the fact that it was for a brand saddened me. Thank you for this.
  • @IAmTheStig32
    "The world is awful", "The world is better than it was before" and "The world can and will be better" are all true statements.
  • @pimchpim6748
    "If people valued home, song, and cheer above hoarded gold, this world would be a more merrier place." - J.R.R Tolkien
  • @MichalisFamelis
    The fact that once you take out the corporate branding it is a friggin Utopia, there, that's exactly why this is SolarPUNK :)
  • I bet you that the artists at The Line for Chobani would rather have released it like this anyways.
  • @jethrow1511
    still the best depiction of a solarpunk future by a long shot
  • @pexoto5093
    the company that this ad was for basically took a depiction of humanity and hope and turned it into merchandise and profit. What you did by removing their ad info is put back the humanity into it
  • @sukerbole2463
    love the change from 'donations' to 'commons' on the oranges crate! i was thinking about that myself when looking at the original video
  • @birmaxfree2173
    I am a young electric engineer who wants to specialise in the production of sustainable energy and this really put a smile on my face! Universities are full of people who dreams nothing less than this, none of this is that far!
  • @jessie-buns839
    What always draws me to Solarpunk is that its never "anti-technology". Science can help us live in comfort more than we ever have! We just dont need to sacrifice the planet to do it
  • @kevina4998
    Without the music, this feels less aspirational and more like something you just… breathe out and you’re there
  • Glad we got the ad-free version. Was a bit saddened when I saw what it truly was, the original.
  • @girlonfire2.076
    I've always been a huge steampunk fan but something about solarpunk just really resonates with me at a core level it's literally the world I've always wanted to live in
  • @RyanRev
    For some reason, this video really resonated with me and made me shed a tear or two