How to make big money in the sneaker business
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Published 2018-03-29
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For the love of sneakers, a billion-dollar secondary market has bloomed, where collectors buy and sell rare kicks for hundreds or even thousands. Economics correspondent Paul Solman profiles two so-called “sneakerheads”: one a major collector and brand ambassador who’s turned his obsession into a career, the other a seller who snaps up the latest products before the public even has a shot.
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