The Genius behind MrBeast & Casey Neistat's Videos (Dan Mace Interview)
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Published 2024-03-30
The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup.
4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.
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Chapters:
0:00 - 1:03 Who is Dan Mace?
1:03 - 5:48 Why Casey Neistat Hired Dan
5:48 - 14:39 Reality Of Working With Casey Neistat
14:39 - 22:46 How Casey Creates Story In Vlogs
22:46 - 25:31 Does Dan Regret Quitting His Job?
25:31 - 34:30 Leaving Casey & Starting YouTube
34:30 - 37:54 Dan’s Message To Brands
37:54 - 38:48 How Much Does Dan Make?
38:48 - 43:45 Meeting MrBeast & Renée Zellweger?
43:45 - 47:40 The MrBeast Job Offer
47:40 - 51:38 MrBeast Asks “How Much Do You Want To Get Paid?”
51:38 - 58:50 What Dan Learned Working With MrBeast
58:50 - 1:01:07 The 4 Elements Of Story
1:01:07 - 1:03:50 What Dan Taught MrBeast
1:03:50 - 1:06:18 Breaking Down A Beast Philanthropy Video
1:06:18 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals
#Danmace #mrbeast #368 #caseyneistat #casey #danmace #Bru #vlog #dailyvlog #beastphilanthropy #jimmydonaldson #brubar #allofus #cannes #youngdirectorsaward #director #film #tusker #nyc #newyorkcity #caseyvlog #neistat #vanneistat #neistatbrothers #feastables #story #viral #canneslions #canneslions2023 #beast
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CREATOR TOOLS:
► Descript: www.descript.com/
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► UScreen: www.uscreen.tv/
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ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.
All Comments (21)
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This is one of the best interviews I've seen on Creativity, Fillmmaking and YouTube! Thank you Jon, Dan and all the people involved for making this 🙌🏼
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thank you for having me Jon. Ur a legend bru. super fun conversation :) ❤
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Such a legend! So much valuable insight, and all free! Couldn’t ask for more 🙏🏼
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I watched the whole interview and I really felt related with Dan in a way, as emerging filmmaker myself and having a YouTube channel at the same time, I ask myself those type of questions about which way to go, traditional or non-traditional, focus in one or another, it's tough. Really interesting, it leaves me thinking about life and decisions, I hope one day to collaborate in big projects like Dan is doing right now, thanks to both for the cool talk, hugs! :)
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People don't give the massive team behind MrBeast enough credit. Great video lol
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super inspiring episode with Dan! 🙌
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How incredible for your viewers who get to sit in the comfort of their homes and watch u interview these big u tubers sharing their life stories. U sure ask the best questions and know how to make them feel comfortable so they would open up. Love your laughs. Very proud of u. Keep in shining 💕🤗
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Dan is a legend I can listen to him talk 🗣️ all day!
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Thank you so much for this!! I love Dan and this was a great interview to watch!!
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Thanks for this, Jon. I miss seeing Dan and his videos. He's a genuine guy and has an amazing philanthropic heart even prior to joining the Beast team; an all around good guy.
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Dan's insights on storytelling in vlogs are spot on.
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Dan’s talent shines through in every single thing he does, what an inspiration!
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Such an impactful and captivating listen thank you Dan and Jon ❤🎉
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The best interview so far! A lot of what Dan was talking about Casey, I learned from Casey online class monthly website, he just talks about it all
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Nice interview. But I don't think it's accurate to refer to him as the genius "behind" Casey Neistat's videos—he was only involved for a short period of time, and even then, wasn't he only involved in—not behind—those videos?
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Dan was my biggest inspiration before this video but after seeing him Interact with Jon I like the stuff he does even more!
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Great Q/A podcast thank you Mr Jon and Dan
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The Iron Bru of Camera Men.
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Super proud of you Dan Mace! Always so inspired by your brilliance and journey! 🙏🏽🎉❤
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where'd his pants suddenly come from at the end
