Algorithm Secrets Instagram Doesn't Want You to Know
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Published 2022-11-04
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What is the #Instagram #algorithm?
The Instagram algorithm is a set of instructions for how and when to display certain content to any individual user. The algorithm considers hundreds of factors such as user history, location, profile, device, trends, relevance, popularity etc.
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t.
As these algorithms change, yesterday’s marketing tactics might become less effective tomorrow. That’s why your strategy on each platform needs to constantly evolve too.
On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience.
Instead, you’ll need to consider how you can work with the new Instagram algorithm updates to shake up your approach to Instagram marketing.
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Here's what we'll cover in this video:
0:00 Intro
1:04 Instagram Algorithm Secrets
2:02 Instagram Algorithm Hacks To Grow Your Followers
4:35 Using Keywords On Instagram
6:48 Posting Times On Instagram
8:46 Instagram Shopping
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#businesstips #instagramforbusiness #growthhackingsecrets
All Comments (21)
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Tip 1. Use reels to expand your audience Tip 2. Use photos/carousel posts to reach those that already follow you
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Michelle, wanted to thank you for all of these videos. I started my IG channel about 2 years ago. I'm very niche but have organically grown my IG to over 40k and my business past 100k this year. I've also transitioned to working full time for myself for the first time in my life and its been incredibly rewarding. Thanks for all your insight. You and Shopify are definitely part of my success.
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Extremely helpful video, i’m frustrated that Instagram refuses to keep its own identity as a photo sharing platform. They want to be every other popular app.
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Your tips are on point! For me, I've been using a tool called Boost App Social to create visuals that stand out, and it's helped me get more engagement on my posts.
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This is just messed up though because Instagram was always a photo-sharing app but they seem to be getting greedy wanting what TT has...NOW...because they are pushing reels, TT made it very clear last week that they will be open to photo sharing and people are posting photos and photo montages (which are ranking). Why can't these apps pick a lane and give their audiences what they want? People want a Photo sharing app...so now we have creatives moving over to Vero.
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I can’t post just reels 😂. I am a photographer and my reels don’t get any views. Just my photos 😊
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Thank you so much. Finally, I found somebody who explained it in an easy and simple way.
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This is helpful to building my Shopify business. Thank you!
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I wasn't using the captions feature earlier. Thanks a ton for this video!!
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I've watched many videos with social media tips, but this video had the most helpful info! Thank you! Subscribed!
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WOW YOU ROCK, Michelle! SO MUCH VALUE! EVERY TIME! I'm getting the pdf for posting rn! AND YOU ARE RIGHT! EVERYTHING WORTHWHILE IS TIME CONSUMING! TY!
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This is such good and simple and informational content!
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Incredibly insightful, relatable, and valuable. Killin it.
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Thank you so much! Instagram is changing so fast, like this world. So, thanks for your effort to make this video. 💜
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These “fun, entertaining” apps are making it hard to exist on social media. This is overkill and it’s way too strategic. It’s so annoying
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Hey! Thanks for this amazing content I want to add one opinion with you: In Instagram creators may post pictures or carousel in story to engage existed followers.
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from the insights of my posts. I notice carousel seems to have 40% more non-followers views. While reels less than 15%. If reels is the go to for reach, why is it that the percentage doesn't say the same? For the sake of background, the business im handling has 20k followers, 6 posts per week (3 carousel, 3 reels).
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It was a good 10 minutes. Thank you :)
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you spoke about this in such a comfortable way, like a friend sitting down for a cup of tea! thank you for your kind insights!
